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Bio
Legendary since 1865. Tag #ItsAStetson or @stetsonusa to be featured.
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Recent posts
Fall in New York. @vito_9999 and @monsieurpoppi captured on film by @eyesblaine.
06 Nov 2026
Introducing the Open Road 6X Kodiak. A familiar silhouette with a little more texture, featuring a brushed fur felt finish that gives this classic its distinctive, vintage-inspired character.
Seen here on the Upper East Side with designer Victor Netland (@vito_9999) and illustrator Monsieur Poppi (@monsieurpoppi). Now available in Black and Silverbelly.
04 Nov 2026
Consider this your official start to gifting season. Holiday Gift Guide, now live.
02 Nov 2026
The hat of choice for men on the move since 1940.
On New York’s Upper East Side, Victor Netland puts his own spin on the iconic Stratoliner, showing the timeless fedora fits just about anywhere.
30 Oct 2026
A man about town. A hat for every occasion.
Featuring @vito_9999, captured in New York City, with a first look at the Pure Whippet. Coming soon.
29 Oct 2026
Back where it belongs. The deluxe edition of Stetson: American Icon is back in stock, exclusively at Stetson.com.
27 Oct 2026
A legend returns.
A symbol of the American cowboy’s resourcefulness and compassion, Lon Megargee’s “The Last Drop from His Stetson” has been a Stetson emblem for over 100 years and continues to embody our values. Now, the image most often seen embroidered in the satin lining of our felt hats is front and center as a vivid full-bleed panoramic print on a classic foam trucker hat. The Last Drop Trucker Cap is available now in three color ways at Stetson.com.
25 Oct 2026
The Last Drop from His Stetson, by Lon Megargee, circa 1922.
The painting captures a quiet moment of a cowboy sharing the last of his water with his horse from the brim of his Stetson. A simple gesture of loyalty and compassion that has come to represent the spirit of the American West. More than a century later, the painting remains one of the most enduring symbols of the Stetson brand, its imagery woven into generations of hat boxes, advertising, hat liners, and beyond.
In 2022, to commemorate the painting’s 100th anniversary, we commissioned three acclaimed artists—Thomas Blackshear (@byblackshear) Bella McGoldrick (@bellamcgoldrick), and Logan Maxwell Hagege (@loganmaxwellhagege)—to reimagine the iconic scene through their own eyes, seen here.
Revisit the story behind The Last Drop and its three contemporary interpretations on Stetson Stories. Link in bio.
25 Oct 2026
Brady Black for fall/winter ‘26
Idaho cowboy and horse trainer @brady.e.black has spent his life in the saddle, and it shows in the way he rides and the way he works with his horses. A familiar face from a few of our recent shoots, Brady joined us again in Montana for Fall 2026, this time bringing three of his own horses along for the ride.
24 Oct 2026
Halle Cooley for fall/winter ‘26
Born and raised on a ranch outside Austin, Texas, @hallejolene has spent most of her life in the saddle. She started riding at six, took up barrel racing, and went on to compete in rodeos. A horse lover through and through, she still calls the family ranch home, where she helps care for the land and her horses.
For Halle, being a cowgirl is about more than riding. It’s about hard work, discipline, and a deep respect for the animals and land. All things that came naturally to her on the set of our Fall 2026 shoot in Montana.
23 Oct 2026
Elizabeth Elam for fall/winter ‘26
Born in Texas and raised in Oklahoma, @elamelizabeth grew up rooted in Western culture. From cattle drives and rodeos to horseback riding back home, life in the saddle has always been part of her story. After leaving Oklahoma, she landed in Los Angeles, where she now also dedicates her time to environmental advocacy and connecting communities with the outdoors.
We had the pleasure of bringing Elizabeth back to her Western roots for our Fall 2026 shoot in Montana. A bit of a full-circle moment, as she put it, and one we were glad to be part of.
22 Oct 2026
Ronnie Davis for fall/winter ‘26
Oklahoma cowboy and rodeo athlete @rd2iii is no stranger to life in the saddle. With deep ties to Oklahoma’s Black cowboy community and a passion for preserving its Western heritage, Ronnie has made a name for himself competing in Pony Express relay racing. We had the pleasure of bringing him along for our Fall 2026 shoot in Montana, where he showed us a thing or two about riding hard.
21 Oct 2026
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