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See Instagram photos and videos from Special Australia (@specialgroupaus)
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Recent posts
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10 Nov 2026
Christmas is just around the corner and we’re bringing a little festive magic to IGA’s ‘Can’t Believable Prices’ platform with two new spots, ‘Reindeer’ and ‘Elf’.
A huge thanks to our clients at @igaaustralia and everyone who brought this to life, including @goodoilfilms, director @adamgunser, @arc.site, @rumblestudios, @petaeinbergcasting and @starcom_australia.
Watch the two new films! 🎅
10 Nov 2026
Campaign Asia’s shortlists are in! 🏆
Congratulations to everyone who contributed to the partnerships and work behind these shortlists, and an extra big one for Sharon, Laurent, Celia and Stephanie, who have each earned recognition for their individual brilliance.
Now, fingers crossed for the big night. 🤞
Creative Agency of the Year | AU
Integrated Marketing Agency | AU/NZ
AI Team | AU/NZ | Sharon Gray and Laurent Marcus
Strategic Planner | JPN/KR | Celia Garforth
Young Achiever | JPN/KR | Stephanie Cheung
Agency Marketer Partnership | Uber & Special | AU/NZ
Agency Marketer Partnership | Uber & Special | JPN/KR
AD Campaign of the Year:
Honda - Smooth Sailin’ | AU
Uber Eats - Get Almost Almost Anything | AU
KFC | Go Full Chicken | AU
Uber Japan - Superpower | JPN/KR
@ubereats_aus
@uberjpn
@kfcaustralia
@hondaaustralia
@specialgrouptyo
@special_group
04 Nov 2026
One sip and 'It's All You Can Drink About' 🥤🎶
Introducing KWENCH by KFC®, KFC’s new speciality drinks sub-brand.
To launch it, we performed the iconic ‘Can’t Get You Out of My Head’ using the real sounds of the drinks themselves.
A huge thank you to our clients partners for sipping, slurping and repeating, including @kfcaustralia, @revolver.ws, @leilanijade, @citizenjanecasting, @rumblestudios, @leveltwomusic and @essencemediacom_anz.
04 Nov 2026
Special just got seriously supercharged.
We’re so incredibly proud to share that we’ve partnered globally with Waterman Capital to support our next ambitious phase of development and growth.
More scope to pursue our bold ambitions.
More scope to attract exceptional talent.
More capacity to develop new innovative capabilities.
More ability to bring the power of our ideas to more places around the world.
More power to do even more of what we love.
This is about backing who we are and amplifying what already makes Special special, and seeing just how far we can take it.
We are not only beyond excited for what the future holds for everyone here at Special but also the clear demonstration it makes - that creativity is very much worth investing in.
@special_group @special_group_us @specialgroupldn @specialgrouptyo
29 Oct 2026
Eh?! Kakuta-san is back! 🏃♂️💨💨
From groceries to everyday essentials, over 24,000 participating stores across Japan now offer the same prices on Uber Eats as in-store. And everyone’s eager to spread the good news!
We’ve teamed up with @ubereats_japan , @aoiglobal , and @essencemediacomglobal Japan for the latest chapter of the “Eh?” campaign. Watch Kakuta-san’s shopping trip turn into an unexpected chase through town!
Uber Eats「え？」シリーズに、角田さんが再登場！🏃♂️💨
食料品から日用品まで、全国24,000店舗以上の対象店舗で「お店と同じ価格」で注文できるように。
そんな嬉しいニュースを伝えようと、街中の人たちが角田さんを追いかける！
Uber Eats Japan、AOI Pro.、EssenceMediacom Japanとともに制作した最新CM、ぜひご覧ください！
28 Oct 2026
🏆 WINNER: @fiaformulae Creators Challenge 2026.
“Stowaway”, the generative AI short film by Special’s Laurent Marcus and Nathaniel Kiwi has won the Agency Creator Award at the Formula E Creators Challenge 2026 run by @thebionicawards.
Created using Google’s generative AI tools and imagery of the new Gen4 Formula E car, “Stowaway” is a non-commercial film made for the global challenge.
The film premiered at the BFI IMAX in London, alongside eight other finalists from around the world. 🐞🏎️
A huge congratulations to Laurent and Nathaniel!
@googlecloud @googledeepmind
25 Oct 2026
Introducing 'As It Should Be', our first work for @racvofficial.
The new platform is inspired by something simple: RACV has built its reputation on doing what’s right for Victorians. As it should be.
To bring that idea to life, we created a series of understated, observational films capturing everyday moments where RACV can make a difference.
The films are directed by Collider’s @john_a_hillcoat and shot on 35mm by Academy Award-nominated cinematographer @ariwegner.
A huge thank you to our new partners at RACV, and everyone who brought this one to life including @collider__, @castbystudiop, @arc.site, @sonarmusicofficial and @omd_australia.
25 Oct 2026
A campaign about winning… has done a fair bit of winning. 🏆
@ubereats_tw’s ‘Get Almost Almost Anything, Maybe Even a Win’ has picked up four awards across LIA Chinese Creativity and the 4As:
🥇 GOLD - LIA Chinese Creativity
Creativity in PR — Best Use of Events & Stunts
🥈 SILVER - LIA Chinese Creativity
Ambient & Activation — Real Time Activation
🥈 SILVER - 4As
Best Creative Use of PR
🥉 BRONZE - 4As
Best Branded Entertainment
The idea starred Cheryl Yang, who had been nominated for a Golden Bell Best Actress award five times without a win. So, naturally, we had her order one from Uber Eats. Then life imitated advertising: Cheryl actually won Best Leading Actress at the Golden Bell Awards, turning the campaign’s “maybe even a win” into reality and sending the idea into Taiwanese culture.
Huge congratulations to everyone who brought this one to life including our Uber Eats clients and partners @whtevr_co and @essencemediacom_anz.
20 Oct 2026
It was a privilege to play a small role in supporting some of the bright future talent coming into our industry.
We had the pleasure of welcoming @rmituniversity Advertising students to tackle a real-world creative brief, made possible by our generous clients at Bonds and Special's CSO Bec Stambanis and Senior Business Director Marnie Dunn. Big thanks also to our ECD Ryan Fitzgerald and GM Khia Croy for guiding them along the way.
A huge congratulations to the students on their fantastic work and thank you to Glen Dickson and Fiona Finn for trusting us with this opportunity.
19 Oct 2026
An unforgettable night at the Australian Effie Awards on Friday, with Special named Effective Agency of the Year which belongs not just to us, but to our clients. Thank you for believing in the outsized commercial impact of creativity and trusting us to deliver it. 🙏
We also brought home:
🥇Grand Effie & 1 x Gold | @ubereats_aus ‘Get Almost Almost Anything’ (Long-Term Effects)
Marking almost almost a decade with Uber and a brilliant reminder to us, that despite the forces of short-termism, an unwavering commitment to creatively brave, long-term brand building is so incredibly valuable.
🥇1 x Gold & 3 x Silver | @kitchenwarehouse
‘Mum-nipulate the Algorithm’
Proof that a small budget never has to mean small ambition.
11 Oct 2026
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07 Oct 2026
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