Shaughn McGrath Creative

Shaughn McGrath Creative

@shaughnmcgrath_creative

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Senior Art Director specialising in graphic design Identity / music packaging

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On September 25th, 2026, the Central Bank of Ireland issued a €2 commemorative coin to mark 50 years since U2’s formation. I’d not designed a coin before. Working with the band’s management and creative director Gavin Friday, the challenge was how to sum up the band in one image. I chose an iconic image of the band by photographer Olaf Heine that doesn’t belong to any particular era, album or tour. The title I set using the same typeface as used on The Joshua Tree, which has a strength and elegance you come to expect from U2. It was a pleasure to liaise with the Central Bank and the very knowledgeable people from the Royal Dutch Mint who struck the coin, which came in two limited versions. In the band’s words: “To be spent in a sweet shop on liquorice allsorts, gobstoppers, acid drops, and fizz bombs… Tayto and 99s... Four heads and a silver harp… not a bad metaphor for this Irish band.” 04 Nov 2026 What a beautiful day! 27 Sep 2026 Design for U2’s Street Of Dreams single and merchandise logo. 20 Aug 2026 For the U2 Songs Of Innocence album’s digital release, I was asked to create a ‘white label’ cover design. The cover has an organic, non-designed, textural spontaneity, as if it’s simply information rather than aesthetics. This isn’t the case, as you may imagine – it’s a crafted cover containing a lot of elements. I scanned several vinyl inner sleeves from records in my own collection and composited them into one image. The image has an authentic quality: you can see the shape of a vinyl record from age, and the creases, marks, and scuffs of a heavily handled sleeve with its cutout centre. I designed a generic information style vinyl label. I handwrote ‘LP’ in marker and created 2 digital ‘stamps’ for the sleeve – the ‘U2’ and the ‘tattoo icon’ that appears on the vinyl label. The icon takes its shape from a tattoo on drummer Larry Mullen Jnr’s shoulder, seen in the photo of him with his son on the later-released Songs of Innocence physical album cover. Finally, I had Bono handwrite the ‘Songs of Innocence’ title and date. These are the only elements that don’t appear in black and white; instead, they stand out in dark blue. 17 Aug 2026 Design for U2360 At The Rosebowl 2-disc DVD and Blu-Ray packaging. @U2 Photography: Kevin Mazur/Wireimage, Film still/U2 Limited, Ralph Larmann, Brantley Gutierrez, Aaron Harris 14 Aug 2026 U2360 Tour typographic design pieces for merchandise with lyrics taken from the U2 No Line On The Horizon album. 22 Jun 2026 U2360 Tour typographic design pieces for merchandise with lyrics taken from the U2 No Line On The Horizon album. 22 Jun 2026 U2360 Tour typographic design pieces for merchandise with lyrics taken from the U2 No Line On The Horizon album. 22 Jun 2026 Design for U2 PopMart DVD Live From Mexico City 2-disc DVD packaging. On the PopMart Tour: “A 100ft cocktail stick skewered an enormous faux-olive. and 50ft lemon-cum-mirrorball. Above it all arched a golden parabola cradling a conspicuous shopping basket. The presentation satirised global consumer culture as much as it wondered at it. The colour, the fun, and the euphoric glitter suited the Pop album’s sonic architecture - its cutting-edge exploration of dance music culture, of funk and disco and house - and seemed to solve the nagging problem of how U2 could once again project themselves in stadiums, on that enormous scale, without appearing to take themselves too seriously. As Bono bubbled excitedly: “Our job is to blow our own minds, as well as everyone else’s.”” – Danny Eccleston, MOJO magazine. 04 Jun 2026 Design for U2 PopMart DVD Live From Mexico City 2-disc DVD packaging. The packaging contained holographic foil, fluorescent and metallic inks. Its design was taken from the PopMart tour programme I’d designed previously. 04 Jun 2026 Design for U2 PopMart DVD Live From Mexico City 2-disc DVD packaging. The era of deluxe DVD packaging, spanning a decade from the early 2000s, was a kind of golden age of physical media where ‘bonus content’ and ‘extra features’ on multiple discs, housed in elaborate, tactile packaging, were used to incentivise purchases and justify higher price points, commonly referred to as ‘Special or Limited Edition Set’. Packaging often went beyond standard plastic Amaray cases. These were the days of bespoke packaging, special colours, effects and finishes. Photography: Rebecca Hearfield (cover), Rankin, Anton Corbijn, Kevin Mazur, Ebet Roberts, Anja Grabert, Kevin Davies. 04 Jun 2026 Design for U2 No Line On The Horizon CD, DVD and photo book box set. Released in 2009. Photography by Hiroshi Sugimoto (cover) and Anton Corbijn (back cover). 19 May 2026

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