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Bio
Brooklyn’s one stop shop for impeccable fabrication, design, signage, and witty banter since '07 EMAIL ••• for inquiries
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Recent posts
We make building galleries look easy!!
What a pleasure it was to build out the @fujifilmx_us @worldpressphoto & @magnumphotos galleries for FUJIKINA NYC 2026.
We combine LiDAR scanning with 360° photography to create highly accurate point-cloud models of virtually any space using @matterportmedia.
big shoutout to @milwaukeetool for always helping us get the job done
#SetsAndEffects #FUJIKINA #GalleryBuild #ScenicFabrication #GalleryFabrication
12 Nov 2026
Three empty spaces, transformed into three pristine galleries.
We helped create the @fujifilmx_us Brand House, the @worldpressphoto and the @magnumphotos galleries for FUJIKINA NYC 2026 — plus an awesome lightbox to illuminate some gorgeous Fujifilm slide photography.
#SetsAndEffects #FUJIKINA #Fujifilm #ScenicFabrication #GalleryFabrication
27 Oct 2026
Ever seen a build look so sweet?
We had so much fun fabricating the oversized candy bag, Scandi Pout Preserve sculpture, and the cellophane wrapped Pout Preserve “candies” for the @olehenriksen NYC Scandiland pop-up
thanks to @agencyguacamole for bringing us in on this project!
05 Nov 2026
The party never stops when it looks this good!
The @nylonmag Nylon Nights NYFW event at @capitalenyc was so much fun to work on, and from the looks of it, even more fun to party at!
Our handiwork, including all the signage, created quite the photogenic backdrop for everyone to capture the essence of fashion week!
Fabricated and Installed by Sets & Effects
#SetsAndEffects #NylonNights #NYFW #EventProduction #SetDesign
29 Sep 2026
We’re always on the move, just like this custom conveyor-belt set we built for @macys to keep their photo shoots rolling!
Build & Install by Sets & Effects
#SetsAndEffects #Macys #CreativeProduction #ProductPhotography #NYCProduction
24 Sep 2026
We may be an odd lot, but we sure know how to build out a sweet looking stage!
Check out the set we built for the @bloomberg Odd Lots Live podcast at @vermonthollywood
Our modular color-changing lightboxes really bring a dynamic mood to the stage!
#SetsAndEffects #Bloomberg #OddLots #SetDesign #ScenicFabrication
22 Sep 2026
For the @highsnobiety x @puma ‘Suede for the Senses’ nyfw listening party, we converted @silenceplease into a soft, cozy, suede paradise. We sourced all the design elements, set-dressed the space, and fabric wrapped the DJ station. To top it off, our floating fabric sculptures really added dimension to the space.
#SetsAndEffects #HighSnobiety #NYFW #SetDressing #SetDesign
15 Sep 2026
Ever get road rage while stuck in NYC traffic? Well good thing we just built this rage cage on wheels for Definely. Fully fabricated at our shop, we built this thing so strong it’ll never break.
#fabrication #custombuild #nycpopup #ragecage #setsandeffects
27 Aug 2026
We partnered with @nikefootball to showcase the 2026 Nike Federation Kits and unveil the X2 Collection at Nike NYC Headquarters. Bringing together seven federations, seven collaborators, and seven community organizations, X2 celebrates the global influence of football in culture ahead of the 2026 World Cup.
Credits:
Creative & Production: @somethingspecialstudios
Photography: @seandavidson
Fabrication: @squaredesigninc and @setsandeffects
Visual Merchandising: @lucyhislop
Lighting: @studio.rrd
Audio: @devlins.nyc
Video/LED: @essayvideo
19 Jun 2026
We were working hard at the beach this summer building out the @garnier x @cynthiarowley pop-up in Montauk. For this project, we hand-built the vanity, photo moment, surfboards, and signage and we customized the chairs, life-rings, and flags.
Thanks to @eventsby210 for bringing us in on this project!
#setsandeffects #popup #fabrication #custombuild #setdesign
25 Aug 2026
We had fun diving into 1930s nostalgia while designing props for the @dailypay diner pop-up! We created custom signage, spfx posters, menus, coasters, napkin holders, name tags, vintage photos, and even a spinning clock to really transport you through time and space!!
special thanks to @nervypictures for bringing us in on this project
neon by @artisticneonbygasperandson
car provided by @picturecarsltd
#setsandeffects #nyc #customprops #setdressing #retrodesign
18 Aug 2026
We built out a super-clean, futuristic party space for the @cerave Cleanser Squeakeasy Event! We created a fully custom, photo-ready environment with hand-built sculptural walls, vinyl logos, custom signage, photo moments, cabinets, shelving, vinyl-wrapped pedestals, checkerboard floors, and more!
Photography by Astrid Stawiarz/Getty Images for CeraVe
#setsandeffects #setdesign #eventdesign #popup #fabrication
21 Aug 2026
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