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Recent posts
Serena’s themes at the Forbes Power Women’s Summit were empowering women investors, changing the top of the funnel, and increasing diversity among those making investments.
Thank you @moiraforbes and the entire team @forbes for discussing the importance of supporting each other through impactful guidance, introductions and strategic support.
15 Sep 2026
Beth Ferreira was featured in The Wall Street Journal this week to discuss how the rise of AI is driving our thesis behind investing in the experience economy.
As AI reshapes how people spend their time online, we have conviction that the moments people spend in the physical world become more valuable, not less. That has shaped how we’ve approached deals across physical products, travel, and wellness: “We’re really looking for founders who are building where technology personalizes the experience and optimizes experience but doesn’t replace the experience.”
The article discusses a broader shift among top investors chasing assets they believe AI can’t easily replace, including Josh Kushner and Jeff Bezos buying into sports franchises, Barry Diller’s bid for MGM Resorts International, and Harley Miller of Left Lane Capital backing niche sport leagues like Real American Freestyle. Beth highlighted our investment in Hapiko, creator of Stickerbox, which uses their AI infrastructure to enable an in-person experience for kids, exposing them to AI in a way that’s both creative and trustworthy. Hapiko was acquired by Spin Master this August.
We believe the businesses that thrive alongside AI will be the ones that give people more reasons to be present, and we’re excited to keep backing founders building exactly that. Read the full article at our link in bio.
14 Sep 2026
We are excited to announce that Hapiko, creator of Stickerbox, has been acquired by Spin Master!
Founders Arun Gupta and Robert Whitney had an early vision to build a child-safe AI-empowered operating system as the springboard for creativity. Hapiko is best known for Stickerbox, a trailblazing creative tool designed to bring children’s ideas to life. Stickerbox leverages Hapiko’s operating system to transform spoken ideas into ready to color stickers to collect and apply in the real world. Stickerbox was immediately a hit with parents and kids. Since its launch, the product has sold out thirteen times.
This deal is an example of SV backing a founder we have known for years. Beth initially met Arun while he was early in building his prior business, Grailed, which he successfully exited to GOAT. When he teamed up with Robert and set out to build his next company, he came straight to us. At SV, we look for founders with a strong passion for what they are building, coupled with the experience to execute it. Given our longstanding relationship with Arun, we’ve witnessed his track record of spotting cultural shifts early and turning them into products with real reach, and we built conviction around his ability to build and scale Hapiko.
We have been paying close attention to consumer trends and believe AI will be a core part of how the next generation will see the world, redefining play. We have no doubt that Arun, Bob, and the Hapiko team will continue trailblazing.
31 Aug 2026
Thank you to @ryannece and the entire team at @nextlegacypartners for hosting us at the Next Legacy Bridge Summit in SF last week. Bet joined Claire Zau, Cliff Curtis, JaVale McGee moderated by Festus Ezeli to discuss “What’s Your Edge.” It was an incredible event, bringing together an impactful group of investors, elite athletes, entertainers and founders. #BridgeSummit
Photo credit @Michaela Joy Photography
30 Jun 2026
A few takeaways from our conversation at the Mubadala New York Sail Grand Prix Reception.
08 Jun 2026
At the Mubadala New York Sail Grand Prix reception, Serena and Beth joined Maneet Ahuja for a fireside chat on the growth of Serena Ventures, the evolution of our investment strategy, and the opportunities we’re most excited about across technology and AI.
We’re grateful to Mubadala for creating space for meaningful conversations and bringing together an outstanding community of investors, founders, and innovators.
08 Jun 2026
Khloud, founded by Khloé Kardashian, creates protein-packed snacks and raised $15,000,000 in funding led by K5 Global with participation from Serena Ventures, William Morris Endeavor, Shrug Capital, and Springdale Ventures. Founded by Khloé Kardashian and led by CEO Jeff Rubenstein, Khloud is building better-for-you snacks with added protein and cleaner ingredients. The new funding will be used to expand nationwide distribution, grow beyond 29,000 retail doors, and launch new product categories.
INVESTORS: K5 Global, Serena Ventures, William Morris Endeavor, Shrug Capital, Springdale Ventures, Anti Fund, Patrick Finnegan (@finnegan)
ROUND: Funding
AMOUNT: $15,000,000
HQ: #LosAngeles #California
#VentureCapital #Khloud #KhloeKardashian K5Global SerenaVentures WME ShrugCapital SpringdaleVentures TradedVC
26 May 2026
“It says something for having a champions mindset because you understand the hard work, the dedication, the values and the sacrifices that you have to make on the daily. You understand exactly what it takes to get to the top.”
14 May 2026
"I just wanted to change people writing the checks. I think if the same people are writing the same checks, it's always going to go back to the same person. It's always going to be this circle that continues."
At #MIGlobal 2026, Serena Williams spoke about her approach to business.
Watch the replay: https://milkeninstitute.org/content-hub/event-panels/backing-whats-next-conversation-serena-williams
#GlobalConference #WomeninBusiness #Investment #Leadership #VentureCapital #FinancialDecision #FemaleFounder
08 May 2026
Last week, we hosted our Annual General Meeting at the Crosby Hotel in NYC, a day of reflection, insight, and connection.
Serena Williams opened with a look back at our progress since launching Fund I in 2021, and Beth Ferreira shared our continued focus on building enduring, high-conviction partnerships. We heard from standout founders, including Wemimo Abbey (Esusu) and Emily Hosie (REBEL), on their growth and impact.
Partner Sharla Grass led a thoughtful discussion on AI’s role in venture and firm operations, followed by a panel featuring Alfia Ilicheva (Formulary), Robert J Whitney (Hapiko), and Rob Ferguson (Microsoft for Startups) on how AI is reshaping industries and investment strategies.
A highlight of the day was Serena’s fireside chat with Melinda French Gates, exploring how entrepreneurship and investing can drive lasting change in caregiving, women’s health, and education. Grateful to our founders, partners, and investors for continuing to build with purpose and vision.
16 Oct 2025
Pitch your vision to @serenawilliams. 🏆 This is your shot to meet the legendary investor, CEO, and tennis champion in person. You’ll also spend a day at @serena.ventures in NYC AND take home a $15,000 seed fund to power your big idea.
Here’s how: watch Serena’s class and submit your entry for your chance to win. Details at our link in bio.
09 Sep 2025
A huge thank you to our incredible interns this summer! We welcomed back Anya Button, recent graduate from Duke University. She interned previously at Goldman Sachs and Bank of America Merrill Lynch, and is now on her way to Schwarzman Scholars this fall. Carly Googel came to us from University of Pennsylvania as a rising Junior in the Jerome Fisher M&T Program. And lastly, Judson Asiruwa, previously at McKinsey & Company, will be entering his second year at Harvard Business School. We are so grateful for their help and support!
11 Aug 2025
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