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@idream_entertainment @shopmovement23 @skntheorypk
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Recent posts
Recognition is always good! .Grateful and humbled to win in 3 categories for our drama Sher! Thankful to the team at @idream_entertainment and also to the team at @arydigital.tv, the amazing director @aehsuntalish to the writer @zanjabeelasim and to my amazing friends @danishtaimoor16 and @sarahkhanofficial and the rest of the brilliant powerhouses who collaborated on making this serial what it has become! This as always is a combined win! I am grateful to have collaborated with you all!
#sundayiconawards #sher #ary
31 Aug 2026
Grateful to be featured in Dawn ICON’s latest interview a conversation about storytelling, growth, and the evolving landscape of Pakistani television. Thankyou @maliharehman1 for doing this :).
01 Mar 2026
It always feels good to be recognised for the work you do!
#luxstyle #awards #content #babybaji #ary
12 Dec 2025
35!
If there’s one thing people know about me, it’s that I love to celebrate. Give me a reason and I’ll probably turn it into an event. And 35 was always supposed to be a BIG one. I had plans to celebrate this milestone properly!
Well, that was until last year.
Call it getting old, maturing, or just life doing its thing, but something has changed in me over the past year.
This past year has been a bit of a reset for me. Not because something dramatic happened, but because I started looking at life differently. Things I thought were important don’t seem as important anymore, and things I probably took for granted mean a lot more now.
It’s probably been one of the most self-actualising years of my life. I’ve questioned myself more, understood myself better, and become a lot clearer about how I want to spend the years ahead.
Here’s to the next 35, InshaAllah. More moments, more memories, more time with the people I love, and hopefully a little more wisdom along the way.
09 Nov 2026
Progress! Pakistan’s creators finally have an awards show of their own.
#pakistaninfluencerawards
07 Nov 2026
A little recap to last week?
The long flight!!
Oh wow didn’t know Apple had a bank!
“Baba pls get me MNM’s”
Whattay hoodie #movement
That’s New York!
Again great hoodie!
Great guy! @ommarseja
It got really cold!
Really proud to see this! #aryplus
Those who know!
Again great hoodie! You should buy it too :p
The only sun we saw!
Made some new friends @hamzaachishti @madihalatif
That’s @shopmovement23
Again it got really cold
Only picture of us!
The one with visiting friends cafe!
Wow great movement model!
This guy is an exceptional kid!
23 Oct 2026
My insta was getting boring!
#japan
14 Sep 2026
We are pleased to welcome @sejaabd , Founder of @shopmovement23 Official and Chief Operating Officer at iDream Entertainment, to Paklaunch UNConference ’26.2 in New York.
With more than a decade of experience in the entertainment industry, Abdullah has established himself as a producer and creative leader in Pakistan’s television landscape. At @idream_entertainment , he has been behind a number of successful productions, including Sher, Kaisi Teri Khudgharzi, Baby Baji, Bismil, and Sharpasand, bringing together storytelling, creative direction, and audience insight.
Beyond entertainment, Abdullah is also the founder of @shopmovement23 Official, a Pakistani streetwear brand launched in 2023 that brings together fashion, culture, art, and identity. The brand has developed collections inspired by Pakistan’s creative landscape, including its recent Lyari Drop, showcasing local culture through contemporary streetwear.
His journey across entertainment, content, consumer brands, and culture reflects a broader understanding of how ideas can be transformed into businesses and experiences that connect with audiences.
We look forward to welcoming Abdullah Seja to a room bringing together global investors, ambitious founders, industry leaders, and innovators for conversations around building, investing, and shaping what comes next.
19–20 October 2026
The Yale Club, New York
Register now: paklaunch.com/unconference26-2
Link in our bio.
We look forward to welcoming Abdullah Seja to the conversation.
#Paklaunch #UNConference262 #AbdullahSeja #MovementOfficial #idreamentertainment
10 Sep 2026
I remember walking into offices, looking at their trophy cabinets and wondering when I’d have one of my own.
It took me 13 years to finally put this together.
But what you see on these shelves is only a small part of the story. Behind every trophy has been a journey filled with highs and lows, setbacks, uncertainty, grit, and countless moments where giving up would have been easier.
Success always looks simpler once it’s sitting on a shelf.
If these 13 years have taught me anything, it’s that everything comes in its due time. You just have to keep showing up, keep doing the work, and trust the journey.
Today, looking at this wall, all I can really say is I am forever grateful!
#abdullahseja #idream
08 Sep 2026
Red carpet glimpses from the Sunday Special Icon Awards 2026, presented by ParkView City. ✨
An evening where glitz met glamour, style took centre stage, and some of Pakistan’s most celebrated names arrived for a night dedicated to icons, talent, and excellence. From statement looks to unforgettable moments, the red carpet set the tone for a spectacular evening. 🖤✨
Luxury Retail Partner: Hanif
Brought to you by: RHD by Rivaj
Backstage Glam Partner: Hifsa khan Salon
Flooring Partner: Magoon
Sunday Special Icon Awards 2026, SSIA 2026, Sunday Times Pakistan, Park View City
31 Aug 2026
Abdullah Seja of iDreams Entertainment has firmly established himself as one of Pakistan’s leading producers with his dramas Sher and Shar Pasand. Combining strong storytelling, high production values, and a keen sense for casting, he brought two of 2025’s most talked-about dramas to life. Both series captivated audiences with their gripping narratives, intense performances, and polished execution, reflecting Seja’s vision and commitment to quality entertainment. @arydigital.tv @sejaabd @idream_entertainment
#TheBestOf2025 #eDIVA
31 Dec 2025
#FILMFRATERNITY #HELLOHOT100 ✨
Abdullah Seja represents what happens when instinct meets discipline. As one of Pakistan’s youngest and most influential television producers, he’s spent the past decade shaping viewing habits and setting new standards for consistency. Through iDream Entertainment, his signature has become unmistakable: stories that balance commercial pulse with emotional depth. In 2025, Sher and Sherpsand continued that streak: prime-time hits that not only topped ratings but redefined what mainstream drama can look like when treated with vision. His ability to merge creative foresight with industry acumen has made him a benchmark for producers of his generation. At an age when most are still learning the ropes, Abdullah Seja is busy redrawing them.
04 Dec 2025
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