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Artisanal halva, tahini, + tahini soft serve Open 7 days @chelseamarketny
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Recent posts
Our Challva Melt is here for ChallaFest 🍞
We’re serving Challva Melts with tahini soft serve all weekend at our @chelseamarketny store.
Come hang out with us between 12-2pm THIS SUNDAY!
You’ll meet the wonderful @foodishanu team - creators of ChallaFest - pick up a free challah baking kit, plus meet two of our favorite foodie rockstars, @falmer.uk and @zoonder and more!
Thank you @wgbergdesserts for the delicious challah and being such great partners for this event ❤️🙏🙌😋
13 Nov 2026
This week we headed upstairs to @google New York office to build a halva charcuterie board for their executive team. It’s one of our favorite ways to do dessert for a crowd, because there’s no baking and very little prep, and everyone can graze.
Thanks to the Google culinary crew for supporting your @chelseamarketny neighbors and bringing the small businesses around you into your food program. It means a lot to us. 🙏❤️💪🏼
11 Nov 2026
Hummus is a classic for a reason 😋 but if there’s cottage cheese and a handful of herbs sitting in the fridge… why not throw them in?! 🌿 A little more color, a little more protein.
This idea is from my friend @graceelkus new cookbook, Protein-Packed Vegetarian 📖 So many good, simple ideas in there. Perfect gift for you or a friend wanting to add a protein boost to a veg diet! ❤️
09 Nov 2026
New York City! We’re taking challah from the bakery counter to the dance floor 🍞🪩
November 12–15, we’ve got a chance to hang with @jakecohen, an AMA with @joan_nathan and Carol Becker, and a ChallahFest Weekend Drop at @wgbergdesserts.
Then it’s Kabbalat Shabbat with @chefeinat and @falmer.uk at @balaboostanyc, a Challah Rave with @goodcompany.nyc at @cafelandwerusa in Williamsburg, and @seedandmill specials at Chelsea Market.
With @wgbergdesserts as our sponsor for ChallahFest NYC, and @onetableshabbat helping spread the word about our Shabbat plans.
Swipe through the lineup and find NYC details and registration at the link in our bio 🔗
#ChallahFest #NYCEvents #jewishfood
Who will be the lucky 25 to meet @jakecohen? 👀
Hang out with Jake, talk Jewish food and take home a complimentary ChallahFest DIY Kit. With our NYC ChallahFest sponsor, @wgbergdesserts hosting the intimate meet-and-greet.
This gathering is for 25 selected giveaway winners only. Giveaway announcement and entry instructions up on our page!
📷 Jake Cohen: Matt Taylor-Gross
#ChallahFest #JakeCohen #JewishFood
What have you always wanted to ask @joan_nathan?
Cookbook author Joan Nathan and Carol Becker, owner of @wgbergdesserts, are taking your questions at our NYC Ask Me Anything.
Join us at William Greenberg’s Upper West Side bakery on Friday, November 13. FOODISH founder @merav.oren will lead the conversation about challah, their lives in Jewish food and the stories behind the recipes.
Find the event details at the link in our bio 🔗
📷 Joan Nathan: Hope Leigh
#ChallahFest #UpperWestSide #jewishfood
For one weekend and one weekend only, Challah Nuggets are coming to @wgbergdesserts 🍞
Stop by for the November 13–15 ChallahFest Weekend Drop and pick up fresh challah and exclusive, bakery-only Challah Nuggets, served by the cone.
Purchase a challah at the Upper West Side or Upper East Side bakery and receive a complimentary ChallahFest DIY Kit to try at home, while supplies last.
Bakery details and the full NYC lineup are at the link in our bio 🔗
#ChallahFest #NYCBakeries #challah
Come welcome Shabbat with us at @balaboostanyc 🍷
On Friday, November 13, from 3:30–6 PM,
09 Nov 2026
UPDATE: winner has been notified 🎉🙏
The adorable @juliashermanforpresident came over to cook with us last week and we spent the morning being a bit silly, hanging out, and tasting each other’s products - which I’m happy to report: are a match made in heaven!
We made these pretty Collard Green Summer Rolls, but the real star is the tangy Miso Ginger & Tahini dipping sauce. It works as a dip, a salad dressing, or a drizzle for roasted vegetables or grain bowl.
It was such a great flavor combo that we decided we needed to do a giveaway and share it with all of you!
🥬 GIVEAWAY:
⭐️6 @saladforpresident Dressing Mix pouches
🧢cutest produce cap
✨3 @seedandmill Organic Tahini jars
TO ENTER:
*Like this post
* Tap the giveaway link in either of our bios and enter your email
* Open to US residents 18+. Ends November 9 2026. Not affiliated with Instagram. Full rules at the link in bio.
Find the recipe for this dish over on our website!
#giveaway #tahini #saladsofinstagram
05 Nov 2026
CHAI SESAME SOFT SERVE 🍂🍦
Available now at @seedandmill inside @chelseamarketny .
Our Masala Chai Concentrate is blended into Seed + Mill’s creamy sesame soft serve for the dessert of the season. We topped ours with a drizzle of @onetrickponynuts salty-sweet peanut butter and a sprinkle of our Masala Chai Spice Dust.
Available for one week only. We’re going back for seconds!
#dessert #nyc #nyccoffee #icecream #fall
04 Nov 2026
spooky black sesame + pumpkin softserve!
halloweekend special @seedandmill 🎃
one of my favorite ice creams in the city
follow @jerica.feasts for more nyc food recs!
#halloweekend #blacksesamedesserts #nychalloween #nycsoftserve #nycicecream
31 Oct 2026
A witch came by and left without her finger 🧙♀️
We found it in our pumpkin spice and black sesame soft serve, under the halva crumbles and the black sesame and peanut butter tahini drizzle 🍦🖤🧡
@chelseamarketny is all dressed up for Halloween! Come take a look, then come see us for something mindblowingly DELICIOUS 😋
#vegan #glutenfreedessert #halloween🎃👻 #tahini #halva
30 Oct 2026
Try @seedandmill’s pumpkin tahini soft serve with black sesame, served with a gluten-free and vegan witch’s fingers by @knead_love_bakery. Now through 10/31.
28 Oct 2026
We make a version of these creamy sesame noodles at least once a week🍜😋
Almost everything comes from the pantry and we love being able to make this ourselves rather than ordering takeaway 😉Your pro-move is to add some crispy tofu and fresh Asian greens from our lovely neighbors at @pearlrivermart, a few steps away inside @chelseamarketny 🙌❤️
Grab the recipe on our website or in the comments!
22 Oct 2026
A chocolate lover’s dream, with a little sesame and Texas swirled through. 🍫 ❤️ 👢
I’m over in Texas this week planning some fun upcoming collabs 👀👀 and visiting my daughter - so I stopped by one of our very favorite Texan retailers, @central_market where there’s an incredible wall of artisanal chocolate (swipe to check out).
It reminded me of how often we are asked about ways to use tahini in sweet recipes, and chocolate is almost always my favorite flavor pairing!
You can find our Chocolate Sesame Sauce at @butterfieldnyc @central_market @sprouts @amazon or directly from us @chelseamarketny or our website ❤️
21 Oct 2026
Match made in heaven: The Martinez, our newest cinnamon-infused cocktail, paired with our Coconut Sorbet Sundae with @seedandmill Chocolate Tahini
20 Oct 2026
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