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Bio
•The original sport scrunchie •A home for women who play, cheer & show up for sport •Female sport accessories for athletes, fans & game-day girls
Links
linktr.ee/scrunchiko-
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Recent posts
Two rival nations. One scrunchie. A story so much bigger than sport. 🌈🏐
What started as a coffee with Amy Parmenter in 2024 became a beautiful collaboration with The Tie Dye Project, co-founded with two-time osteosarcoma survivor Molly Croft.
Two years later, our scrunchies were being worn by both the Diamonds and Silver Ferns at the Constellation Cup. 🥹
Because sometimes it’s not about the product. It’s about the purpose behind it.
Please support Amy, Molly and The Tie Dye Project as they raise funds for sarcoma research and clinical trials.
🎥Media by @embeaton_ ail @thetiedyeproject_ @aussiediamonds @silverfernsnz @thetiedyeproject_
@unbeatonmedia
#netball #womenssports #womeninsports #femaleathlete
10 Nov 2026
zoom zoom 💨🐯
02 Nov 2026
POV- you FINALLY found a brand that focuses on performance AND pretty for female athletes…
#womeninsport #volleyball #volleyballove #femaleathlete #sportscrunchie
27 Oct 2026
If your scrunchie doesn’t match your team strip, do you even play sport? 🏐
Our custom sport scrunchies are literally MADE for and BY female athletes! Any colour, any design! We’ve got you!
@taramaland @adelaidestormvolleyball
#womeninsport #volleyballgirls #volleyball #volleyballislife #volleyballwomen
26 Oct 2026
LINK: https://scrunchiko.com
My first @scrunchiko gift package just arrived and I am not okay. 🩷😂
Scrunchiko sent me the most incredible package!! It includes super cool racing inspired scrunchies and a visor that are going straight into the race kit.
I am so proud to be partnered with such an amazing, worldwide brand built brand built around sisterhood and performance. I cannot believe my name is alongside some of the other amazing women who are also Scrunchiko Ambassadors! Feels like the perfect match. 🩷🏁
Thank you @scrunchiko, this is just the beginning.
#Scrunchiko #GirlsWhoRace #Ambassador #Karting #GirlPower Sportswear MotorsportUK GirlsOnTrack HairProducts Ambassador Gifted Lucky Sponsorship
25 Oct 2026
Back with the green & gold 🇦🇺🏉
Congratulations and happy retirement to @em_chance & @ceesmithh ! You’ve left the game legends and in a better place.
📸 @darren.bridges @lachlanlawsonphotography
25 Oct 2026
Not a traitor, I swear 👀 (Amy’s words, not mine)
Some things are bigger than the Cup.
Comment TIE and I’ll send you the link to pre-order the bibs both teams wore (on sale in November). Since 2017, @thetiedyeproject_ has raised over $1 million for sarcoma.
The full story is in this week’s newsletter (link in bio) ✨
📸 Sky Sport, Fox, Netball Australia, @aussiediamonds, @thetiedyeproject_, @mollycroft_
22 Oct 2026
The best part 🚴🏾♀️🏋🏽♀️⛹🏽♀️🏌🏽♀️🏊🏼♀️🏄🏼♀️
#womeninsports #femaleathlete #girlsinsports #womeninsport
20 Oct 2026
One woman. Eight years. No more leftover hours.
Hi, I’m Katie, and I’m the person behind Scrunchiko.
For eight years, I built this business around my full-time career in dentistry: before work, after work, on weekends and in every spare moment I could find.
But women’s sport deserves more than whatever energy I have left over.
So after 12 years in dentistry, I quit my full time job to see what I can make of Scrunchiko.
There are brands that sell to women. I want to build one that begins with them with their performance, their hair, their confidence and their identity at the centre of every decision.
Scrunchiko may only have one person behind it right now, but the vision is enormous: to become the universal home for girls and women in sport.
This is only the beginning.
#womeninsport #femaleathlete #femalefounder #womeninbusiness #buildinginpublic
07 Oct 2026
No, Apple didn’t actually call us… yet. 👀
But if they asked Scrunchiko to reinvent the emoji keyboard for women’s sport, this is exactly where we’d start.
Female athletes deserve more than generic sporting symbols. They deserve emojis that represent their sports, their rituals, their team culture, their game faces and, obviously, their game day hair.
So we created them ourselves.
Which one are you immediately adding to your group chat? 👇
***Bitmoji used to create Scrunchiko Emojis
#womenssports #emoji #femaleathlete #womeninsports
01 Oct 2026
Every time this team steps on the field, we are building something new — with energy, pride, and personality.
Even the small details carry the Sweden colors thanks to @Scrunchiko.
The Standard is Rising 🇸🇪
#SwedenFlagFootball #WomensFlagFootball #FlagFootball #TheStandardIsRising #TeamSweden
26 Sep 2026
YOUR RACE-DAY PONY JUST MADE THE STARTING GRID. 🏁🏎️
The Scrunchiko Racing Collection is officially LIVE.
Eleven race-inspired colourways created for the women who don’t just watch the race, we know the drivers, question the strategy and plan our weekends around lights out.
Choose your colours. Back your team. Wear it your way. 🎀🏎️
Shop the full collection now via the link in our bio.
Which one are you taking to the track? 👇
#f1 #f1fans #f1girls #womeninmotorsport
30 Aug 2026
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