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Storyteller & Brand Dev Emmy Award Winning Producer @stampxgroup @onlythestrongsurvivela
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Recent posts
🚨Just in time for Halloween 🎃
MORE THAN MEETS THE EYE LIMITED EDITION SPIRIT ANIMAL T's AVAILABLE NOW Order while supplies last‼️🔺
Check out our @stampxgroup Originals OFFICIAL TEASER for our More Than Meets The Eye Short Film 🎞️ Full film drop's Halloween Day stay tuned
You see the athlete. You don’t see the animal within.
This Halloween, Only The Strong Survive presents More Than Meets The Eye, a psychological thriller where four elite USC football commits arrive at what appears to be an ordinary fashion photoshoot. But as the cameras roll, something unexpected begins to emerge.
Every athlete has an instinct. Every competitor has another side. And sometimes, there’s more than meets the eye.
STARRING
* Gavin Williams — The Panther 🐈⬛ | Green | Stealth, patience and instinct
* Honor Fa’alave — The Cheetah 🐆 | Blue | Speed, precision and explosiveness
* Quentin Hale — The Lion 🦁 | Purple | Leadership, courage and dominance
* Danny Lang Jr. — The Wolf 🐺 | Red | Loyalty, intelligence and resilience
EXECUTIVE PRODUCED BY
Deshonne Redeaux @deeshonne1 | USC Running Back
A STAMPX GROUP ORIGINAL FILM
SHOP THE COLLECTION
Each athlete brings their spirit animal to life through an exclusive Only The Strong Survive collaboration T-shirt, representing the qualities that define their competitive identity.
🔥 Spirit Animal Collaboration T-Shirts — $55 | Available Now
🏈 Only The Strong Survive Home & Away Jerseys — $150 | Pre-Order Now
Jersey Collection Release: National Signing Day
December 5, 2026
🛒 SHOP: https://www.onlythestrongsurvive.net
ABOUT ONLY THE STRONG SURVIVE
Co-founded by father and son Russell Redeaux and USC running back Deshonne Redeaux, Only The Strong Survive is a sports-inspired lifestyle brand celebrating resilience, discipline, individuality and the strength required to overcome adversity.
POWERED BY
StampX Group | https://www.stampxgroup.com
Onward Entertainment | https://www.onward-entertainment.com
ONLY THE STRONG SURVIVE. 🔺
STAMP YOUR NAME ON THE CULTURE ❌
#MoreThanMeetsTheEye #OnlyTheStrongSurvive #StampXGroup #USCFootball #SpiritAnimalCollection
30 Oct 2026
Proud to stand alongside Anthony “Top Dawg” Tiffith @dangerookipawaa as we announce our partnership to launch @stampxgroup
When two cultural disruptors unite a new lane is born. A first-of-its-kind sports-culture agency reimagining athlete storytelling, brand building, and community-driven marketing. @topdawgent 🔺
02 Dec 2025
Take the stage and put on for the city young King 🤴🏾Fight On‼️✌🏾🔺
05 Apr 2025
🚨The Rules Are Changing. Your Value Still Matters.🔺
FOUNDER NOTES
NO. 05 • NOVEMBER 6, 2026
The Big Ten’s new NIL framework has sparked another conversation about spending limits in college sports. For athletes and families, understanding what those headlines actually mean matters.
The conference adopted a rule restricting school involvement in arranging outside NIL deals, using a $49 million combined framework for the 2027–28 year. Athletes can still pursue independent opportunities, subject to existing rules. This does not mean every school can now pay athletes $49 million directly.
I understand why universities want predictable budgets and clearer expectations. Families deserve that same clarity when making decisions about their future.
As a father and someone representing young athletes, my concern is what happens when a school’s budget becomes the starting—and ending—point of the conversation about an athlete’s value.
An athlete’s story, creativity, community, and connection with fans can create opportunities beyond what a program offers. Building those relationships takes work, consistency, and a real understanding of the business.
That is why we built StampX.
Our responsibility is to help athletes understand what a school is committing to, what rules apply, and what they can build themselves. Through storytelling, brand partnerships, products, and experiences, we help turn their individual interests and influence into lasting value.
Families should ask where the money comes from, who is arranging the opportunity, and which promises are actually in writing.
A school has a budget. An athlete has a future. Our job is to help them plan for both.
Russell Redeaux
Co-Founder & CEO, StampX Group
STAMP YOUR NAME ON THE CULTURE. ❌
06 Nov 2026
🟢 MORE THAN MEETS THE EYE, An Original Short Film by @stampxgroup
Starring @ayeeegavinn
Featuring @itsarieltinsey @dantemarshall
@thefilmlord
Directed by @meeno_the_man
Executive Produced By @deeshonne1
Produced by @rrstampx
Location @_studios60
SHOP COLLECTION AT
WWW.ONLYTHESTRONGSURVIVE.NET
Act 5 | 🔺🐈⬛ The panther represents stealth, patience, calculated aggression, and explosive power. It doesn't waste movement or reveal its intentions. It studies its environment and strikes when the moment is right.
05 Nov 2026
@buddha_reed is Headed to University of Utah, congratulations on all your hard work so happy to have played a part ❌
Location @_studios60
02 Nov 2026
🔴 MORE THAN MEETS THE EYE, An Original Short Film by @stampxgroup
Starring @danny1ang
Featuring @itsarieltinsey @phatboythekidd
Executive Produced By @deeshonne1
Produced By @rrstampx
Location @_studios60
SHOP COLLECTION AT
WWW.ONLYTHESTRONGSURVIVE.NET
Act 1 | 🔺🐺 The wolf symbolizes loyalty, intelligence, resilience, and the power of the pack. It understands that individual greatness is amplified by collective strength. Fiercely competitive and protective, it never abandons its own.
02 Nov 2026
Happy Halloween 🎃
MORE THAN MEETS THE EYE, An Original Short Film by @stampxgroup
Executive Produced By @deeshonne1
SHOP COLLECTION AT
WWW.ONLYTHESTRONGSURVIVE.NET
Film Showtimes
Act 1 | Monday 8am 🔺 @danny1ang The wolf symbolizes loyalty, intelligence, resilience, and the power of the pack. It understands that individual greatness is amplified by collective strength. Fiercely competitive and protective, it never abandons its own.
Loyalty • Resilience • Intelligence • Fearlessness
Protect the pack. Never back down.
Act 2 | Tuesday 8am |🔺@canthold.q The lion represents courage, authority, confidence, and leadership. Its presence commands respect. It leads through strength and composure, protecting its pride and rising when the stakes are highest.
Leadership • Courage • Dominance • Confidence
Respect is earned. Greatness is commanded.
Act 3 | Wednesday 8am 🔺@faalave.honor The cheetah embodies speed, acceleration, agility, and exceptional reaction time. Every movement is purposeful, combining explosive athleticism with the control needed to operate at maximum velocity.
Speed • Agility • Explosiveness • Precision
Built for speed. Born to separate.
Act 4 | Thursday 8am 🔺 @ayeeegavinn The panther represents stealth, patience, calculated aggression, and explosive power. It doesn't waste movement or reveal its intentions. It studies its environment and strikes when the moment is right.
Instinct • Focus • Precision • Power
Move in silence. Strike with purpose.
Act 5 | Friday 8am 🔺 Finale Scene Surprise Ending on @stampxgroup YouTube Channel 🎥
31 Oct 2026
Accountability Should Work Both Ways
FOUNDER NOTES + STAMPX NEWSLETTER
NO. 04 • OCTOBER 30, 2026
The SEC’s move to standardize NIL and revenue-sharing contracts raises a question every athlete and family should be asking: Who does the agreement protect?
The conference approved a common contract with room for school-specific terms. It postponed a separate proposal that would require athletes transferring within the SEC to sit out a season. Those are different decisions, and families should understand the distinction.
I understand why schools want consistency. Programs need to plan, and athletes should take their commitments seriously. Clear agreements can help everyone.
But as a father and someone representing young athletes, I believe accountability has to work both ways.
If an athlete is expected to honor a commitment, what compensation is guaranteed? What happens after an injury, a coaching change, or a school’s decision to move on? What rights to their name and likeness are they granting—and how could that affect their own brand partnerships?
These are questions families deserve answered before signing. A standard contract still needs careful review.
At StampX, our responsibility goes beyond negotiating a dollar amount. We help athletes understand what they are agreeing to, protect their ability to build, and make decisions that support their future.
I want a system where schools can plan and athletes can trust the promises being made to them. Young people should also have a meaningful voice in shaping those commitments.
If we expect athletes to honor the deal, the deal must honor the athlete.
Russell Redeaux
Co-Founder & CEO, StampX Group
STAMP YOUR NAME ON THE CULTURE.❌
30 Oct 2026
🚨STAMPX NEWSLETTER N.03🚨
✅ Go Watch The Return of Juju Watkins hit @tiffanyleora for tickets @jujubballin
✅ @uscfb AP #16 on their way to Wisconsin ✌🏾
✅ @skylar.durley Mountain West Freshman of the Year starts Journey @pennstatewbb
✅@milo.joi concludes her Senior Season as National Sack leader
✅StampX Client Spotlight📈 @_showtime.4 @djfrmla___ @phil_reed0 @jaccpotlive @thefilmlord
✅ Big Games this week for @buddha_reed @djtubbss @elijahdurr17 @russ9sekona @robbussin
📝 FOUNDER NOTES NO. 03
Who Owns the Future of College Sports?
October 23, 2026
College sports is entering a new era of ownership and investment. The question is: who benefits? 👀
Private equity is already here. Utah finalized a partnership with Otro Capital to grow its athletics-related commercial business. Kansas now requires universities to disclose investment talks and secure Board of Regents approval before moving forward with these deals.
💰 Outside investors bring capital—and expect returns. That money can strengthen programs and create opportunities. But where do the athletes fit?
As a father and someone representing young athletes, I see the potential. I also have to ask: Are the athletes creating this value being positioned to share in it?
Families need to understand the business behind the game. These decisions could shape recruiting, scholarships, and athlete resources.
At StampX, we help athletes understand their value, protect their interests, build their brands, and create opportunities beyond their playing careers. 📈
My position is simple: As the business of college sports grows, the athletes must grow with it.
Our responsibility is to prepare them to compete, make informed decisions, and build something meaningful from this moment.
— Russell Redeaux
Co-Founder & CEO, StampX Group
❌ STAMP YOUR NAME ON THE CULTURE.
#StampXGroup #FounderNotes #CollegeSports NIL AthleteEmpowerment
23 Oct 2026
AP Polls are out +3 🚀#16 @_showtime.4 @deeshonne1
❌ TIME IS NOW‼️📈
(6-1) @uscfb vs (4-2) Wisconsin 🆙 Next🔺
18 Oct 2026
StampX Group Newsletter | The Rules Are Changing
Founder Notes No. 02 • October 16, 2026
The rules around college sports are changing again, and families need to understand what’s at stake.
The Senate passed the Protect College Sports Act, 77–22, on September 28. It now awaits House consideration. It is not yet law. The proposal would establish national NIL and revenue-sharing rules, cap agent endorsement fees at 5%, require disclosure of NIL compensation above $600, and generally allow one transfer with immediate eligibility. It also includes expanded medical and scholarship protections while giving institutions limited antitrust protections.
As a father and someone representing young athletes, I welcome greater transparency and meaningful protections. I’m also paying close attention to what these changes could mean for an athlete’s freedom to move, earn, and have a say in their future. Those concerns deserve a real seat at the table.
For StampX, this reinforces why our work matters. We have to help athletes build value that lasts: their voice, their audience, their relationships, and opportunities they can grow beyond their playing careers.
Connecting those voices with the passion of college sports fandom creates room for meaningful content, commerce, and community. That work starts with preparation in high school and continues throughout college.
My responsibility is personal: help these young people understand the business, protect their interests, and build something they can carry forward.
Russell Redeaux
Co-Founder & CEO, StampX Group
Stamp Your Name on the Culture.
#StampXGroup #FounderNotes #NIL #CollegeSports #AthleteEmpowerment
16 Oct 2026
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