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Searching out creative people and awakenings 🌎🚀 Co-Founder & CEO @PTTOW ✍️ Author — Plan To Take On the World -> Oct 27
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It’s here. 📖
Plan To Take On the World! is officially out today, and I only have two words: THANK YOU.
First, to our @pttow team. Without you, there is no PTTOW!, and there is no book. You built the community where every one of these conversations came to life.
And to every person who sat across from me and shared their story, their fire, their impossible dream. This book belongs to you. I just got lucky enough to write it down.
If you’ve ever hit a goal and still felt like something was missing, this book is your permission slip to go after what’s actually yours. Something deeper. Something only you can bring into the world.
Today’s the day. Link in bio.
#PlanToTakeOnTheWorld #PTTOW #NewBook #PubDay #Leadership Purpose
27 Oct 2026
Ignite what makes us feel alive. The book Plan To Take On the World by @romantsunder delivers an inspiring roadmap for discovering purpose, embracing challenges, and thinking bigger. Through powerful stories and practical insights, the book encourages us to redefine success, unlock our potential, and transform bold ambitions into meaningful action with lasting impact.
This book reminds us that extraordinary lives are possible no matter where we start from. Sometimes all we need is permission to imagine what could be next. This book is full of actionable exercises to harness our inner flame and turn up the heat on it.
Thanks to @mattholtbooks for providing a review copy of this book.
@pttow @benbellabooks
#bookstagram #nonfiction #PTTOW #dreambigger
27 Oct 2026
Congratulations to our CEO & Co-Founder Roman Tsunder on the release of Plan To Take On the World! 🎉📖
Packed with lessons from icons like Quincy Jones, Kelly Slater and Paris Hilton, it’s a guide to unlocking passion and purpose in work and life. We couldn’t be prouder to celebrate its official release on October 27!
Head to the link in our bio to grab your copy.
#PTTOW #LeadershipBooks #PersonalDevelopment #BusinessBooks #BookLaunch
23 Oct 2026
@katiecouric has been on the @pttow stage more than once. We honored her with the PTTOW! Icon Award in 2019, and she’s since interviewed Reed Hastings and LL Cool J with the room in her hands.
The moment I remember most is when she came to talk about gun safety. Not an easy topic for an inspiration stage, and she took it on anyway. The room sat completely still.
She shows up in Plan To Take On the World! as an example of using your platform to take action and change the world. She also read an early copy and wrote something kind about it, which meant a lot.
Thank you, @katiecouric 🙏
📖 Out October 27. Link in bio.
#PTTOW #PlanToTakeOnTheWorld
22 Oct 2026
the day before he jumped the Great Wall of China on a skateboard… @dannyway crashed and broke his ankle 🤯 next morning he climbed the ramp anyway… 65 feet up… wind… locusts… dropped in at 60 mph and flew over the Wall 🛹🌏 then did it 3 more times just for fun 😂
when @thekaraokeking and I gave him the @pttow Icon award we asked why he didn’t just call it off… “you wouldn’t be here giving me the Icon award” 🔥
then he got serious… “fear is your friend. you need fear to focus you and prepare you” 🙏
as someone afraid of heights… this one hit mu bones 😅 don’t erase the fear… prepare for it and jump anyway 🚀🚀🚀
Danny’s full story is in Chapter 14 of Plan To Take On the World! 📖 out Oct 27, preorder at the link in bio
@dannyway #PlanToTakeOnTheWorld #PTTOW #FearIsYourFriend
06 Oct 2026
One month… 📖🚀
Plan To Take On the World! comes out October 27🙏
People keep asking me what it’s about… honestly it’s about redefining success. finding the thing that lights you up and having the courage to chase it 🔥
and almost everything in it I learned from you… 17 years of @pttow members, speakers, friends, teammates and a few strangers who changed the way I see the world 🌎
oh and it comes out the same morning we open the doors at @pttow NXT at the Four Seasons Westlake Village… couldn’t think of a better way to spend that day than with the people who made it possible ⚓️
grateful for all of you… let the countdown begin 🎪
28 Sep 2026
@pttow has a name because of @kellyslater
@terryhardy, @thekaraokeking and I were building something we couldn’t name yet. Kelly suggested PTTOW!, a nod to Pinky and the Brain. We swapped one word: Over became On.
He’s also one of the first stories in the book. His own board hit him in the head and he went down. He came to underwater with no idea which way was up. Panic would have killed him. Instead he kept swimming, followed his gut, broke the surface, and rode the rest of the set in.
The fear shows up every time he paddles out. He doesn’t fight it. He renames it: not “I’m afraid,” but “I’m excited.”
His words on the book: “I am so stoked that Roman is sharing what he has learned with an even larger audience through this amazing book!”
Kelly, you named it. Thank you, brother.
What’s your Plan To Take On the World? Link in bio.
#PlanToTakeOnTheWorld #PTTOW #FearIntoFuel #Purpose #Leadership
17 Sep 2026
My love @teresaapricus I love you so much! ❤️ Two years of sharing this magical journey of life together. I feel so lucky to love you, to be loved so deeply by you, and to experience all of life’s adventures side by side. Here’s to us, and to all the magic still ahead. 👩❤️💋👨❤️
13 Aug 2026
So one of my favorite @pttow members and humans… @raja_rajamannar 🙌
Raja runs marketing for @mastercard. and one day he shared with us that he took the NAME off the card 😳 Risking billions in marketing spend and decades of brand equity…leaving just the two circles. imagine having that kind of confidence!
and when he came to @pttow he explained why and I’ve never forgotten it… the symbol speaks every language. no translation needed. nothing to read. everyone’s invited 🌎
then he goes… you know that little sound when you tap your card? 🔊 we built that. a brand you can HEAR. I think about it every time I tap my card 💳
#1 audio brand in the world, 5 years running and his work studied at @harvard and @yale
but here’s what I love about Raja… it was never about being clever. it was about making a billion people feel included ❤️ that’s the whole game
he’s in chapter 20 of my book and honestly I’m so grateful that he read an early copy 🙏
what would it take to WOW the people you serve?
Book out 10.27 🚀 link in bio
11 Aug 2026
My dream was Wall Street.
I applied to 72 firms. I got 73 rejection letters 📁
One of them turned me down twice, just to be sure 😂
C student, no connections… the math made sense. But I kept every single letter in a binder.
Here’s the crazy part. I was happy to get them. Each one meant somebody had seen me. Every no was one step closer to a yes 🙏
So I stopped waiting for the front door to open and used what I actually had. I spoke Russian… so I made it my minor. Then I found a study abroad program in Moscow where 2 of us out of 40,000 went, because I knew that was a room where I could stand out 🌍
Credit Suisse flew me to New York. When they called to say I was hired, I fell to the ground ❤️
Churchill said it best: success is going from failure to failure without losing any enthusiasm 🔥
What did a no in your life end up redirecting you toward? 🌎
Pre-order link in bio 📖
28 Jul 2026
Two masters of their craft 🎶 @quincyjones and @davidguetta at a PTTOW! summit… still can’t quite believe I got a front-row seat to moments like this 🙏
Here’s what I’ve learned watching people like Quincy: the magic isn’t talent. It’s going O.H.F… Obsessed. Hours. Focus 🔥
Quincy went O.H.F. on music. Kelly Slater on surfing. Yvon Chouinard, founder of Patagonia, on saving the planet.
A healthy obsession isn’t burnout… it’s the opposite. It fills you up ✨
When PTTOW! started, mine had me scribbling ideas at 2am on a notepad next to my bed. No money or map… just a fire I finally dove into.
There’s a whole chapter on this in the book (it’s literally called Go O.H.F. 😂)
Preorder link in bio 📖
15 Jul 2026
China is already fighting over who becomes the next Dalai Lama.
While he is still here and revered.
That is how much his message matters, especially in today’s world.
His Holiness spent 66 years in exile and became what @time calls “the world’s pre-eminent peace tribune.” He lost his country but kept his purpose.
He shared these words about our @pttow community:
“Love and compassion are necessities, not luxuries. Without them, humanity cannot survive.”
I am beyond humbled that those words live inside Plan To Take On the World!
At 91, his plan is still taking on the world.
Link in bio.
#DalaiLama #PlanToTakeOnTheWorld #PTTOW #LoveAndCompassion #Legacy
09 Jul 2026
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