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Bio
Consciously Crafted in Korea, Made for Kids! by @shaymitchell
Links
heyrini.com-
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Recent posts
rini is officially EWG Verified®
Every ingredient across our product lineup has been screened by the Environmental Working Group, the nonprofit behind ingredient safety and full transparency:
✔️ Daily Care Essentials
✔️ Every Animal Sheet Mask
✔️ After-Sun and Hydrating Hydrogel Masks
✔️ Tear-Free Full Face + Eye Wipes
One more layer of reassurance for the parents reading the back of the package, and a milestone we’re really proud of.
22 Sep 2026
how we got here…
this is just the beginning.
26 Jun 2026
One year ago, we launched rini with a simple idea: make products we’d feel good about using on our own kids.
Today, those products are in your bathrooms, backpacks, and bedtime routines. And that’s a pretty special feeling.
Thanks for making our first year what it was. 💜
06 Nov 2026
For the kids who want to sparkle from head to toe, and the parents who want to know what’s going on their skin. 💜
Meet our Shimmer Jelly Stick: lightweight, non-sticky, and made with plastic-free shimmer.
05 Nov 2026
That’s a wrap on our first-ever pop-up. 💜
Thanks to everyone who stopped by, brought their little ones, and made our first IRL experience so memorable.
02 Nov 2026
Our favorite kind of content? Yours. 💜 We loved seeing rini through your eyes all month long. Thank you for showing up, sharing, and making our time at @thegrovela so special! 🫧
@shaymitchell
@celeste_wright
@theglamourist
01 Nov 2026
Costumes on, crayons out! 👻💜 Your Halloween pit stop awaits at the rini pop-up for one last weekend!
31 Oct 2026
Wishing all our little ghosts, goblins, and unicorns a very Happy Halloween! 👻🦄💜
Used our face & body crayons to create a Halloween look? Tag us so we can see!
31 Oct 2026
If you’re looking for something to do with the kids this Halloween weekend… 👀
Come find us at @thegrovela for a little creative fun. Costumes encouraged! Plus, we’re gifting a rini x @sloomooinstitute clay kit with purchases of $59+ while supplies last, this weekend only. 🎃
30 Oct 2026
What are you waiting for?! 👀💜 Come see us at @thegrovela before November 2nd!
30 Oct 2026
A little Halloween treat, no tricks! 🎃💜 Get a special rini x @sloomooinstitute clay kit with your $59+ purchase @thegrovela pop-up, 10/30 and 10/31 only.
29 Oct 2026
A little or a lot, your favorite Barrier Cream comes in both. 💜🫧
28 Oct 2026
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