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Bio
Cinematic story-driven films for global brands. Emotive content that connects, resonates and extends awareness through strategy and creativity.
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www.rightformula.com-
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Recent posts
EVERY MINUTE MATTERS | DIRECTOR'S CUT
If someone's heart stops, a defibrillator could save their life, and anyone can use one. We made Every Minute Matters for Sky Bet with the British Heart Foundation, with Roy Keane, Micah Richards, Paul Ince, Julian Dicks, Neil "Razor" Ruddock and Iain Dowie, and George Potts as Comedy Dave, to show how simple it is: call 999, send for a defibrillator, start CPR, then switch it on and follow the voice prompts. It talks you through every step and will only deliver a shock if one is needed.
#EveryMinuteMatters #DirectorsCut #SkyBet #BHF #BritishHeartFoundation #Defibrillator #CPR #SaveALife #RoyKeane #MicahRichards #PaulInce #Football #rightformula #rightformulaproductions
05 Nov 2026
Behind the scenes on Every Minute Matters for Sky Bet x BHF. A blue-lit tunnel and a first-aid room, both built in the studio and shot back to back around six football legends' tight schedules. Here's how it came together.
Photos: @mikey.hillman
#EveryMinuteMatters #SkyBet #BHF #BritishHeartFoundation #CPR #Defibrillator #SaveALife #RoyKeane #MicahRichards #PaulInce #Football #BehindTheScenes #rightformula #rightformulaproductions
29 Oct 2026
A tunnel walkout that turns into a first-aid lesson. We made Every Minute Matters for Sky Bet with the British Heart Foundation, bringing together Roy Keane, Micah Richards, Paul Ince, Julian Dicks, Neil "Razor" Ruddock and Iain Dowie, with George Potts as Comedy Dave, to learn the four steps that save lives: call 999, send for a defibrillator, start CPR, and switch it on and follow the voice prompts.
#EveryMinuteMatters #SkyBet #BHF #BritishHeartFoundation #CPR #Defibrillator #SaveALife #RoyKeane #MicahRichards #PaulInce #Football #rightformula #rightformulaproductions
29 Oct 2026
ELEVENLABS x AUDI F1 | NOISE ISOLATOR
Isolating a voice from the loudness of a wind tunnel. We took ElevenLabs' Noise Isolator inside the Audi wind tunnel in Hinwil, Switzerland, for a film with the Audi Revolut F1 Team.
#ElevenLabs #AudiF1 #AudiRevolutF1Team #F1 #Formula1 #WindTunnel #CommercialProduction #Filmmaking #rightformula #rightformulaproductions
28 Oct 2026
ELEVENLABS x AUDI F1 | NOISE ISOLATOR
Isolating a voice from the loudness of a wind tunnel. We took ElevenLabs' Noise Isolator inside the Audi wind tunnel in Hinwil, Switzerland, for a film with the Audi Revolut F1 Team.
#ElevenLabs #AudiF1 #AudiRevolutF1Team #F1 #Formula1 #WindTunnel #CommercialProduction #Filmmaking #rightformula #rightformulaproductions
27 Oct 2026
One country, thirty seconds, two Audi F1 drivers. We created this Visit Qatar TVC campaign with Nico Hülkenberg and Gabriel Bortoleto, combining studio and green-screen shoots in Nice with Qatar location plates and VFX compositing, delivered in cutdowns for every format.
From pre-production and filming, through to post-production, full-cycle project management, international agency collaboration, and multi-channel deliverables, this project touched every element of our production cycle.
#VisitQatar #AudiF1 #Audi #F1 #Formula1 #NicoHulkenberg #GabrielBortoleto #Qatar #VFX #GreenScreen #ContentCreation #BehindTheScenes #rightformula #rightformulaproductions
10 Oct 2026
One country, thirty seconds, two Audi F1 drivers. We created this Visit Qatar TVC campaign with Nico Hülkenberg and Gabriel Bortoleto, combining studio and green-screen shoots in Nice with Qatar location plates and VFX compositing, delivered in cutdowns for every format.
From pre-production and filming, through to post-production, full cycle project management, international agency collaboration, and multi-channel deliverables, this project touched every element of our production cycle.
#VisitQatar #AudiF1 #Audi #F1 #Formula1 #NicoHulkenberg #GabrielBortoleto #Qatar #VFX #GreenScreen #ContentCreation #BehindTheScenes #rightformula #rightformulaproductions
07 Oct 2026
We went behind the scenes with ExxonMobil at Rally Finland - the fastest gravel on the WRC calendar. From the service park at 5am to the podium, we captured every angle of the Mobil 1 and Toyota GAZOO Racing partnership at full commitment.
#RallyFinland #WRC #Mobil1 #ExxonMobil #ToyotaGazooRacing #GRYaris #Motorsport #BehindTheScenes #ProductionCrew #SportsFilmmaking #rightformula #rightformulaproductions
06 Oct 2026
We went behind the scenes with ExxonMobil at Rally Finland - the fastest gravel on the WRC calendar. From the service park at 5am to the podium, we captured every angle of the Mobil 1 and Toyota GAZOO Racing partnership at full commitment.
#RallyFinland #WRC #Mobil1 #ExxonMobil #ToyotaGazooRacing #GRYaris #Motorsport #BehindTheScenes #ProductionCrew #SportsFilmmaking #rightformula #rightformulaproductions
06 Oct 2026
Game day in Indiana just got even luckier. Your superstition might be irrational, but Hilton's hospitality is not. Content created for Hilton’s newest team member, their Superstition Concierge. 🏈
Filming for Hilton x Big10 College Football.
30 Sep 2026
Every part on an F1 car has a story. We told this one - The Wing Journey, showcasing how IFS helped the journey of the newest team to the grid - Cadillac F1. We covered the journey of the wing through design, build and delivery. Shot in a studio and on location at Cadillac F1 HQ we helped create this brand content piece that will be shown on BA flights from October 1st.
#IFS #CadillacF1 #F1 #Formula1 #TheWingJourney #Engineering #Motorsport #BehindTheScenes #BrandedContent #SportsFilmmaking #rightformula #rightformulaproductions
28 Sep 2026
Every part on an F1 car has a story. We told this one - The Wing Journey, showcasing how IFS helped the journey of the newest team to the grid -Cadillac F1. We covered the journey of the wing through design, build and delivery. Shot in a studio and on location at Cadillac F1 we helped create this brand content piece that will be shown on BA flights from October 1st.
#IFS #CadillacF1 #F1 #Formula1 #TheWingJourney #Engineering #Motorsport #BehindTheScenes #BrandedContent #SportsFilmmaking #rightformula #rightformulaproductions
25 Sep 2026
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