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Feel Love & be the Sparkle ⚡️ Curated @raychu_po Available in Taipei, Bangkok, LA & Tokyo Wholesale : ••• PR @dyelogpr
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Recent posts
A pop of red, bringing energy to SS27 as well as our CO silhouette over the seasons at @londonfashionweek.
Alongside the returning Taiwan Banana Club motif, the collection continues to explore a contemporary visual language rooted in Taiwanese identity.
Material innovation remains central, with mint-fibre shirting, quick-drying Icy Grass jersey, and a considered selection of predominantly natural-fibre-based and environmentally conscious fabrics.
Rooted in Taiwan. Shaped by a gender-fluid perspective. Brought to light in London.
SALES CONTACT
Erica Uni — [email protected]
RAY CHU: @raychustudios @raychu_po
STYLING: @lilyrimr
PR: @dyelogpr
PHOTOGRAPHER: @photophagos
PRODUCTION: @Holly_stanton_
ARTIST: @momojiri.jp
CHOREOGRAPHY: @go2show
CASTING: @michaelxleonardo @96mgmt
HAIR: @toniandguy @sanjamandusic.hair
MAKE UP: @michellewebb
NAILS: @MVK.UA @kolo_diy
MUSIC: @mezenge_
VIDEOGRAPHER: @sndyjnd
LIGHTING OP: @poppylanden_
STYLING ASSISTANT @amber.cox
PRODUCTION ASSISTANTS: @ameliacevans @bobb1baird DRESSERS: @londoncollegeofstyle
SPONSORS:
SWAROVSKI @SWAROVSKI
HELLO NANCY @hellonancy_offical
UNDERWEAR @wearcommando
DRINKS @woodfordreserve @brownforman
VENUE: @bourneandhollingsworth
28 Sep 2026
With the support of Swarovski @swarovski , we created this tailored SS27 look using Swarovski ReCreated™ Crystals. Each crystal was carefully placed by hand, following the lines of the graphic as the colour shifts from icy blue to deep indigo.
The blue gradient evokes the ocean surrounding Taiwan, while the floating clusters echo the delicate blossoms of Taiwan’s Sambucus flower—our inspiration for the collection. Up close, every crystal is distinct; together, they bring the whole piece to life.
Two weeks in the making with thousands of crystal🩵💙
Rooted in Taiwan. Shaped by a gender-fluid perspective. Brought to light in London.
SALES CONTACT
Erica Uni — [email protected]
RAY CHU: @raychustudios @raychu_po
STYLING: @lilyrimr
PR: @dyelogpr
PHOTOGRAPHER: @photophagos
PRODUCTION: @Holly_stanton_
ARTIST: @momojiri.jp
CHOREOGRAPHY: @go2show
CASTING: @michaelxleonardo @96mgmt
HAIR: @toniandguy @sanjamandusic.hair
MAKE UP: @michellewebb
NAILS: @MVK.UA @kolo_diy
MUSIC: @mezenge_
VIDEOGRAPHER: @sndyjnd
LIGHTING OP: @poppylanden_
STYLING ASSISTANT @amber.cox
PRODUCTION ASSISTANTS: @ameliacevans @bobb1baird DRESSERS: @londoncollegeofstyle
SPONSORS:
SWAROVSKI @SWAROVSKI as well as the Jewelry
HELLO NANCY @hellonancy_offical
UNDERWEAR @wearcommando
DRINKS @woodfordreserve @brownforman
VENUE: @bourneandhollingsworth
29 Sep 2026
Pinstripes moment at our SS27 Show. We presented our collection at @londonfashionweek , inspired by Taiwan’s Sambucus flower (冇骨消) — a symbol of quiet strength, community and identity.
For SS27, the flower’s clustered form is translated into gender-fluid tailoring, translucent layers, body-conscious silhouettes and original botanical prints, alongside the returning Taiwan Banana Club motif.
Key highlights include Swarovski ReCreated™ Crystals, a wearable-art collaboration with Japanese artist MOMOJIRI WORKS, and a playful presentation partnership with Hong Kong sexual-wellness brand Hello Nancy.
Material innovation remains central, with mint-fibre shirting, quick-drying Icy Grass jersey and predominantly natural-fibre-based or environmentally conscious fabrics.
Rooted in Taiwan. Shaped by a gender-fluid perspective. Brought to light in London.
SALES CONTACT
Erica Uni — [email protected]
RAY CHU: @raychustudios @raychu_po
STYLING: @lilyrimr
PR: @dyelogpr
PHOTOGRAPHER: @photophagos
PRODUCTION: @Holly_stanton_
ARTIST: @momojiri.jp
CHOREOGRAPHY: @go2show
CASTING: @michaelxleonardo @96mgmt
HAIR: @toniandguy @sanjamandusic.hair
MAKE UP: @michellewebb
NAILS: @MVK.UA @kolo_diy
MUSIC: @mezenge_
VIDEOGRAPHER: @sndyjnd
LIGHTING OP: @poppylanden_
STYLING ASSISTANT @amber.cox
PRODUCTION ASSISTANTS: @ameliacevans @bobb1baird DRESSERS: @londoncollegeofstyle
SPONSORS:
SWAROVSKI @SWAROVSKI
HELLO NANCY @hellonancy_offical
UNDERWEAR @wearcommando
DRINKS @woodfordreserve @brownforman
VENUE: @bourneandhollingsworth
23 Sep 2026
Serving looks, breaking rules, and a little trouble. 😈✨
Zee Nxumalo @zeenxumalo_ wearing RAY CHU @raychustudios for @deedsonline.
Too much? Or just enough? 👀🖤
@deedsonline
Creative Director, Photographer & Retoucher: Kara Blake @blakevisions
Post Production: Zekaria Al-Bostani @zek.snaps
Producer: Seneo Mwamba @seneomwamba
Co-Producer: Whitney Sanni @its.whit_
Lighting Tech: Will Sousa @wc_sousa
Makeup Artist: Afsha Kabani @afshaartistry
Fashion stylist: @masentle
Stylist assistants: @officialsheba_ & @lumka_sidinile
Hairstylist: Keira Maria @keiraslabel
Movement Director: Ramario Chevoy @ramariochevoy
BTS: @percigothasauce
Writer: Seneo Mwamba @seneomwamba
Design:
11 Nov 2026
A little drama. A lot of attitude. Not made to blend in. ✨
@janetdevlinofficial wearing RAY CHU in @metal_magazine — where bold silhouettes, fearless individuality and fashion collide.
Creative & Styling: @airysomething
Photography: @ciaran.christopher
Production: @insomnia.studio
Set design: @emmely
Hair: @camden4
Makeup: @oonahmakeup
Movement direction: @tabooade
Fashion assistant: @kilikiii_ntly
10 Nov 2026
The runway looks good. But so do our guests. 👀✨
Spotted at Fashion Week — our fabulous guests bringing their own attitude to RAY CHU pieces from different seasons.
Different seasons, different personalities, endless ways to wear RAY CHU. 💋
Love seeing each look come to life in your own way. Thank you for showing up in style and being part of our world. 🖤
Who’s your favourite RAY CHU moment? 👀
(More to show)
Photo by @monique_gatt & from guests
Pic 1 @rubes.us
Pic 2 @alexthomassmith
Pic 3 @
Pic 4 @brianna.who
Pic 5 @kassimekara
Pic 6 @estellethegazelle
Pic 7 @
Pic 8 @chloe_hogann
05 Nov 2026
POV: You weren’t supposed to see this. 👀
From our SS27 Show @londonfashionweek
Spy Cam by @sndyjnd
03 Nov 2026
Did you spot the Bananas & Sambacus Flowers?
Nails are always part of the story. 💅
Look closer 👀
A little Taiwanese Sambucus, a little banana mischief. 🍌
It’s all in the details.
Nail art by @mvk.ua
Photo by @monique_gatt &
30 Oct 2026
BACKSTAGE SECRETS & MOMENTS? SWIPE IN.
It’s an amazing backstage moment where magic happens!
DID YOU MISS US?
Revisit some back stage moments from RAY CHU SS27. A little chaos, a lot of love and team work!
SALES CONTACT
Erica Uni — [email protected]
RAY CHU: @raychustudios @raychu_po
STYLING: @lilyrimr
PR: @dyelogpr
VIDEOGRAPHER: @sndyjnd
PRODUCTION: @Holly_stanton_
ARTIST: @momojiri.jp
CHOREOGRAPHY: @go2show
CASTING: @michaelxleonardo @96mgmt
HAIR: @toniandguy @sanjamandusic.hair
MAKE UP: @michellewebb
NAILS: @MVK.UA @kolo_diy
MUSIC: @mezenge_
PHOTO : @carl___joel
LIGHTING OP: @poppylanden_
STYLING ASSISTANT @amber.cox
PRODUCTION ASSISTANTS: @ameliacevans @bobb1baird DRESSERS: @londoncollegeofstyle
SPONSORS:
SWAROVSKI @SWAROVSKI
HELLO NANCY @hellonancy_offical
UNDERWEAR @wearcommando
DRINKS @woodfordreserve @brownforman
VENUE: @bourneandhollingsworth
29 Oct 2026
DID YOU MISS US?
Revisit some back stage moments from RAY CHU SS27. A little chaos, a lot of love and team work!
SALES CONTACT
Erica Uni — [email protected]
RAY CHU: @raychustudios @raychu_po
STYLING: @lilyrimr
PR: @dyelogpr
VIDEOGRAPHER: @sndyjnd
PRODUCTION: @Holly_stanton_
ARTIST: @momojiri.jp
CHOREOGRAPHY: @go2show
CASTING: @michaelxleonardo @96mgmt
HAIR: @toniandguy @sanjamandusic.hair
MAKE UP: @michellewebb
NAILS: @MVK.UA @kolo_diy
MUSIC: @mezenge_
VIDEOGRAPHER: @sndyjnd
LIGHTING OP: @poppylanden_
STYLING ASSISTANT @amber.cox
PRODUCTION ASSISTANTS: @ameliacevans @bobb1baird DRESSERS: @londoncollegeofstyle
SPONSORS:
SWAROVSKI @SWAROVSKI
HELLO NANCY @hellonancy_offical
UNDERWEAR @wearcommando
DRINKS @woodfordreserve @brownforman
VENUE: @bourneandhollingsworth
28 Oct 2026
BTS of RAY CHU SS27 at @londonfashionweek and now you will see the collection in person in Taipei from 15 -18 October.
Behind the scenes, it’s always a little chaotic — last-minute adjustments, endless running around, and a hundred things happening all at once.
But seeing everyone come together, bringing their energy, creativity, and passion to make another incredible show happen is what makes it all so special.
It truly takes a village, and we couldn’t have done it without this amazing team.
So much love and gratitude to everyone who made SS27 possible. 🩵🩵🍌🌸
SALES CONTACT
Erica Uni — [email protected]
RAY CHU: @raychustudios @raychu_po
STYLING: @lilyrimr
PR: @dyelogpr
PHOTOGRAPHER: @photophagos
PRODUCTION: @Holly_stanton_
ARTIST: @momojiri.jp
CHOREOGRAPHY: @go2show
CASTING: @michaelxleonardo @96mgmt
HAIR: @toniandguy @sanjamandusic.hair
MAKE UP: @michellewebb
NAILS: @MVK.UA @kolo_diy
MUSIC: @mezenge_
BTS VIDEOGRAPHER: @bgt.ahre
LIGHTING OP: @poppylanden_
STYLING ASSISTANT @amber.cox
PRODUCTION ASSISTANTS: @ameliacevans @bobb1baird DRESSERS: @londoncollegeofstyle
SPONSORS:
SWAROVSKI @SWAROVSKI
HELLO NANCY @hellonancy_offical
UNDERWEAR @wearcommando
DRINKS @woodfordreserve @brownforman
VENUE: @bourneandhollingsworth
13 Oct 2026
A softer expression of strength for RAY CHU SS27.
This exclusive two-piece look pairs fluid white fabric with studs and delicate lace trim, creating a deliberate contrast that feels harmonious. A bandeau top with a lace-up back meets an elegantly draped skirt, tracing the body’s natural lines.
An exploration of softness, sensuality and confidence—celebrating the body through a silhouette that feels delicate yet strong.
SALES CONTACT
Erica Uni — [email protected]
RAY CHU: @raychustudios @raychu_po
STYLING: @lilyrimr
PR: @dyelogpr
PHOTOGRAPHER: @photophagos
PRODUCTION: @Holly_stanton_
ARTIST: @momojiri.jp
CHOREOGRAPHY: @go2show
CASTING: @michaelxleonardo @96mgmt
HAIR: @toniandguy @sanjamandusic.hair
MAKE UP: @michellewebb
NAILS: @MVK.UA @kolo_diy
MUSIC: @mezenge_
VIDEOGRAPHER: @sndyjnd
LIGHTING OP: @poppylanden_
STYLING ASSISTANT @amber.cox
PRODUCTION ASSISTANTS: @ameliacevans @bobb1baird DRESSERS: @londoncollegeofstyle
SPONSORS:
SWAROVSKI @SWAROVSKI
HELLO NANCY @hellonancy_offical
UNDERWEAR @wearcommando
DRINKS @woodfordreserve @brownforman
VENUE: @bourneandhollingsworth
01 Oct 2026
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