RAYCHUSTUDIOS

RAYCHUSTUDIOS

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@raychustudios them, they

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Feel Love & be the Sparkle ⚡️ Curated @raychu_po Available in Taipei, Bangkok, LA & Tokyo Wholesale : ••• PR @dyelogpr

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A pop of red, bringing energy to SS27 as well as our CO silhouette over the seasons at @londonfashionweek. Alongside the returning Taiwan Banana Club motif, the collection continues to explore a contemporary visual language rooted in Taiwanese identity. Material innovation remains central, with mint-fibre shirting, quick-drying Icy Grass jersey, and a considered selection of predominantly natural-fibre-based and environmentally conscious fabrics. Rooted in Taiwan. Shaped by a gender-fluid perspective. Brought to light in London. SALES CONTACT Erica Uni — [email protected] RAY CHU: @raychustudios @raychu_po STYLING: @lilyrimr PR: @dyelogpr PHOTOGRAPHER: @photophagos PRODUCTION: @Holly_stanton_ ARTIST: @momojiri.jp CHOREOGRAPHY: @go2show CASTING: @michaelxleonardo @96mgmt HAIR: @toniandguy @sanjamandusic.hair MAKE UP: @michellewebb NAILS: @MVK.UA @kolo_diy MUSIC: @mezenge_ VIDEOGRAPHER: @sndyjnd LIGHTING OP: @poppylanden_ STYLING ASSISTANT @amber.cox PRODUCTION ASSISTANTS: @ameliacevans @bobb1baird DRESSERS: @londoncollegeofstyle SPONSORS: SWAROVSKI @SWAROVSKI HELLO NANCY @hellonancy_offical UNDERWEAR @wearcommando DRINKS @woodfordreserve @brownforman VENUE: @bourneandhollingsworth 28 Sep 2026 With the support of Swarovski @swarovski , we created this tailored SS27 look using Swarovski ReCreated™ Crystals. Each crystal was carefully placed by hand, following the lines of the graphic as the colour shifts from icy blue to deep indigo. The blue gradient evokes the ocean surrounding Taiwan, while the floating clusters echo the delicate blossoms of Taiwan’s Sambucus flower—our inspiration for the collection. Up close, every crystal is distinct; together, they bring the whole piece to life. Two weeks in the making with thousands of crystal🩵💙 Rooted in Taiwan. Shaped by a gender-fluid perspective. Brought to light in London. SALES CONTACT Erica Uni — [email protected] RAY CHU: @raychustudios @raychu_po STYLING: @lilyrimr PR: @dyelogpr PHOTOGRAPHER: @photophagos PRODUCTION: @Holly_stanton_ ARTIST: @momojiri.jp CHOREOGRAPHY: @go2show CASTING: @michaelxleonardo @96mgmt HAIR: @toniandguy @sanjamandusic.hair MAKE UP: @michellewebb NAILS: @MVK.UA @kolo_diy MUSIC: @mezenge_ VIDEOGRAPHER: @sndyjnd LIGHTING OP: @poppylanden_ STYLING ASSISTANT @amber.cox PRODUCTION ASSISTANTS: @ameliacevans @bobb1baird DRESSERS: @londoncollegeofstyle SPONSORS: SWAROVSKI @SWAROVSKI as well as the Jewelry HELLO NANCY @hellonancy_offical UNDERWEAR @wearcommando DRINKS @woodfordreserve @brownforman VENUE: @bourneandhollingsworth 29 Sep 2026 Pinstripes moment at our SS27 Show. We presented our collection at @londonfashionweek , inspired by Taiwan’s Sambucus flower (冇骨消) — a symbol of quiet strength, community and identity. For SS27, the flower’s clustered form is translated into gender-fluid tailoring, translucent layers, body-conscious silhouettes and original botanical prints, alongside the returning Taiwan Banana Club motif. Key highlights include Swarovski ReCreated™ Crystals, a wearable-art collaboration with Japanese artist MOMOJIRI WORKS, and a playful presentation partnership with Hong Kong sexual-wellness brand Hello Nancy. Material innovation remains central, with mint-fibre shirting, quick-drying Icy Grass jersey and predominantly natural-fibre-based or environmentally conscious fabrics. Rooted in Taiwan. Shaped by a gender-fluid perspective. Brought to light in London. SALES CONTACT Erica Uni — [email protected] RAY CHU: @raychustudios @raychu_po STYLING: @lilyrimr PR: @dyelogpr PHOTOGRAPHER: @photophagos PRODUCTION: @Holly_stanton_ ARTIST: @momojiri.jp CHOREOGRAPHY: @go2show CASTING: @michaelxleonardo @96mgmt HAIR: @toniandguy @sanjamandusic.hair MAKE UP: @michellewebb NAILS: @MVK.UA @kolo_diy MUSIC: @mezenge_ VIDEOGRAPHER: @sndyjnd LIGHTING OP: @poppylanden_ STYLING ASSISTANT @amber.cox PRODUCTION ASSISTANTS: @ameliacevans @bobb1baird DRESSERS: @londoncollegeofstyle SPONSORS: SWAROVSKI @SWAROVSKI HELLO NANCY @hellonancy_offical UNDERWEAR @wearcommando DRINKS @woodfordreserve @brownforman VENUE: @bourneandhollingsworth 23 Sep 2026 Serving looks, breaking rules, and a little trouble. 😈✨ Zee Nxumalo @zeenxumalo_ wearing RAY CHU @raychustudios for @deedsonline. Too much? Or just enough? 👀🖤 @deedsonline Creative Director, Photographer & Retoucher: Kara Blake @blakevisions Post Production: Zekaria Al-Bostani @zek.snaps Producer: Seneo Mwamba @seneomwamba Co-Producer: Whitney Sanni @its.whit_ Lighting Tech: Will Sousa @wc_sousa Makeup Artist: Afsha Kabani @afshaartistry Fashion stylist: @masentle Stylist assistants: @officialsheba_ & @lumka_sidinile Hairstylist: Keira Maria @keiraslabel Movement Director: Ramario Chevoy @ramariochevoy BTS: @percigothasauce Writer: Seneo Mwamba @seneomwamba Design: 11 Nov 2026 A little drama. A lot of attitude. Not made to blend in. ✨ @janetdevlinofficial wearing RAY CHU in @metal_magazine — where bold silhouettes, fearless individuality and fashion collide. Creative & Styling: @airysomething Photography: @ciaran.christopher Production: @insomnia.studio Set design: @emmely Hair: @camden4 Makeup: @oonahmakeup Movement direction: @tabooade Fashion assistant: @kilikiii_ntly 10 Nov 2026 The runway looks good. But so do our guests. 👀✨ Spotted at Fashion Week — our fabulous guests bringing their own attitude to RAY CHU pieces from different seasons. Different seasons, different personalities, endless ways to wear RAY CHU. 💋 Love seeing each look come to life in your own way. Thank you for showing up in style and being part of our world. 🖤 Who’s your favourite RAY CHU moment? 👀 (More to show) Photo by @monique_gatt & from guests Pic 1 @rubes.us Pic 2 @alexthomassmith Pic 3 @ Pic 4 @brianna.who Pic 5 @kassimekara Pic 6 @estellethegazelle Pic 7 @ Pic 8 @chloe_hogann 05 Nov 2026 POV: You weren’t supposed to see this. 👀 From our SS27 Show @londonfashionweek Spy Cam by @sndyjnd 03 Nov 2026 Did you spot the Bananas & Sambacus Flowers? Nails are always part of the story. 💅 Look closer 👀 A little Taiwanese Sambucus, a little banana mischief. 🍌 It’s all in the details. Nail art by @mvk.ua Photo by @monique_gatt & 30 Oct 2026 BACKSTAGE SECRETS & MOMENTS? SWIPE IN. It’s an amazing backstage moment where magic happens! DID YOU MISS US? Revisit some back stage moments from RAY CHU SS27. A little chaos, a lot of love and team work! SALES CONTACT Erica Uni — [email protected] RAY CHU: @raychustudios @raychu_po STYLING: @lilyrimr PR: @dyelogpr VIDEOGRAPHER: @sndyjnd PRODUCTION: @Holly_stanton_ ARTIST: @momojiri.jp CHOREOGRAPHY: @go2show CASTING: @michaelxleonardo @96mgmt HAIR: @toniandguy @sanjamandusic.hair MAKE UP: @michellewebb NAILS: @MVK.UA @kolo_diy MUSIC: @mezenge_ PHOTO : @carl___joel LIGHTING OP: @poppylanden_ STYLING ASSISTANT @amber.cox PRODUCTION ASSISTANTS: @ameliacevans @bobb1baird DRESSERS: @londoncollegeofstyle SPONSORS: SWAROVSKI @SWAROVSKI HELLO NANCY @hellonancy_offical UNDERWEAR @wearcommando DRINKS @woodfordreserve @brownforman VENUE: @bourneandhollingsworth 29 Oct 2026 DID YOU MISS US? Revisit some back stage moments from RAY CHU SS27. A little chaos, a lot of love and team work! SALES CONTACT Erica Uni — [email protected] RAY CHU: @raychustudios @raychu_po STYLING: @lilyrimr PR: @dyelogpr VIDEOGRAPHER: @sndyjnd PRODUCTION: @Holly_stanton_ ARTIST: @momojiri.jp CHOREOGRAPHY: @go2show CASTING: @michaelxleonardo @96mgmt HAIR: @toniandguy @sanjamandusic.hair MAKE UP: @michellewebb NAILS: @MVK.UA @kolo_diy MUSIC: @mezenge_ VIDEOGRAPHER: @sndyjnd LIGHTING OP: @poppylanden_ STYLING ASSISTANT @amber.cox PRODUCTION ASSISTANTS: @ameliacevans @bobb1baird DRESSERS: @londoncollegeofstyle SPONSORS: SWAROVSKI @SWAROVSKI HELLO NANCY @hellonancy_offical UNDERWEAR @wearcommando DRINKS @woodfordreserve @brownforman VENUE: @bourneandhollingsworth 28 Oct 2026 BTS of RAY CHU SS27 at @londonfashionweek and now you will see the collection in person in Taipei from 15 -18 October. Behind the scenes, it’s always a little chaotic — last-minute adjustments, endless running around, and a hundred things happening all at once. But seeing everyone come together, bringing their energy, creativity, and passion to make another incredible show happen is what makes it all so special. It truly takes a village, and we couldn’t have done it without this amazing team. So much love and gratitude to everyone who made SS27 possible. 🩵🩵🍌🌸 SALES CONTACT Erica Uni — [email protected] RAY CHU: @raychustudios @raychu_po STYLING: @lilyrimr PR: @dyelogpr PHOTOGRAPHER: @photophagos PRODUCTION: @Holly_stanton_ ARTIST: @momojiri.jp CHOREOGRAPHY: @go2show CASTING: @michaelxleonardo @96mgmt HAIR: @toniandguy @sanjamandusic.hair MAKE UP: @michellewebb NAILS: @MVK.UA @kolo_diy MUSIC: @mezenge_ BTS VIDEOGRAPHER: @bgt.ahre LIGHTING OP: @poppylanden_ STYLING ASSISTANT @amber.cox PRODUCTION ASSISTANTS: @ameliacevans @bobb1baird DRESSERS: @londoncollegeofstyle SPONSORS: SWAROVSKI @SWAROVSKI HELLO NANCY @hellonancy_offical UNDERWEAR @wearcommando DRINKS @woodfordreserve @brownforman VENUE: @bourneandhollingsworth 13 Oct 2026 A softer expression of strength for RAY CHU SS27. This exclusive two-piece look pairs fluid white fabric with studs and delicate lace trim, creating a deliberate contrast that feels harmonious. A bandeau top with a lace-up back meets an elegantly draped skirt, tracing the body’s natural lines. An exploration of softness, sensuality and confidence—celebrating the body through a silhouette that feels delicate yet strong. SALES CONTACT Erica Uni — [email protected] RAY CHU: @raychustudios @raychu_po STYLING: @lilyrimr PR: @dyelogpr PHOTOGRAPHER: @photophagos PRODUCTION: @Holly_stanton_ ARTIST: @momojiri.jp CHOREOGRAPHY: @go2show CASTING: @michaelxleonardo @96mgmt HAIR: @toniandguy @sanjamandusic.hair MAKE UP: @michellewebb NAILS: @MVK.UA @kolo_diy MUSIC: @mezenge_ VIDEOGRAPHER: @sndyjnd LIGHTING OP: @poppylanden_ STYLING ASSISTANT @amber.cox PRODUCTION ASSISTANTS: @ameliacevans @bobb1baird DRESSERS: @londoncollegeofstyle SPONSORS: SWAROVSKI @SWAROVSKI HELLO NANCY @hellonancy_offical UNDERWEAR @wearcommando DRINKS @woodfordreserve @brownforman VENUE: @bourneandhollingsworth 01 Oct 2026

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Dd1RQG4CpXoA pop of red, bringing energy to SS27 as well a…
Dd31gGTioVmWith the support of Swarovski @swarovski , we cr…
DdpTD3giurdPinstripes moment at our SS27 Show. We presented…

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