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Bio
Co-Founder & CEO Digital Brand @therealdba Co-Head @unitedtalent Creators
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Recent posts
💜💛💚this city and these people
24 Oct 2026
Raina Penchansky (Co-Head of UTA Creators and Co-Founder & Chief Executive Officer of Digital Brand Architects) and our client Micky Gordon joined FT Live’s Business of Entertainment Summit, headlining a panel about how creators are building IP empires.
With Financial Times’ U.S. Media Editor Anna Nicolaou, the two discussed how creators are launching full-scale companies rooted in audience ownership and community formation—and then leveraging their IP to grow their businesses across film, TV, and streaming, and more.
“Creators are their own form of massive consumer research,” Penchansky said, emphasizing how powerful that is when “content isn’t linear in the way it once was.”
#FTEntertainment
đź“·: Hal Horowitz Photography
30 Sep 2026
It was a good one
06 Sep 2026
What a week
25 Jun 2026
Out of order but all ❤️
31 Dec 2025
Dehydrated but energized with the absolute best people @therealdba @unitedtalent
19 Jun 2025
Sunny’s edit
08 Mar 2025
Friends don’t let friends skip elections. Text FRIENDS to 26797 to make sure you are registered to vote. And tag 3 friends to remind them to check their registration too. #RegisterAFriendDay @iamavoter
19 Sep 2023
Favorite two weeks of the year.
07 Aug 2023
Happy International Women’s Day!
08 Mar 2023
@therealdba miami heat
24 Feb 2023
Midterms matter. Vote early. Text VOTER to 26797 or visit iamavoter.com to find out your early voting options and make a plan to vote. #voteearlyday #iamavoter
28 Oct 2022
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