PROUDRACE

PROUDRACE

@proudrace

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Contemporary Filipino Label / Operating Hours : 10AM-8PM Monday-Friday #proudraceforever

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An homage to the memories that never fade. Introducing our latest footwear collaboration: the Proudrace Jabbar. Dropping November 21. 19 Nov 2025 adidas (@adidas) officially introduced its first collaboration with Proudrace (@proudrace), an independent label helmed by #BFFD2024 honoree Rik Rasos (@rikrasos). Set to hit stores by November 21, the debut release includes two graphic shirts and adidas’ Jabbar Lo sneaker silhouette. Each piece carries Proudrace’s signature mix of wit, street sensibility, and Filipino nostalgia. In a #PreviewExclusive Rik talks about the process and ideas behind the collaboration. Read the full story through the link in bio. Campaign photos by @everywhereweshoot. BTS photos by Rik Rasos. Beauty direction by @slomakeup for @issyandcompany. Hair and makeup by @celinecabildo. Models: @necoleaudreyy, @mavericklacson, @nidhyakumar, and @marco.gatchalian. 19 Nov 2025 Stitched together by the moments you’ll never forget. ​ The Proudrace Jabbar is now available online and at select stores. 20 Nov 2025 “KUKUR” LOOK 11 PROUDRACE by RIK RASOS Model: Gavin —— @swav_gc Photography and post-processing by @gab.tagala @proudrace @rikrasos @mnlfashion.week @adidasph “KUKUR” LOOK 11 PROUDRACE by RIK RASOS Model: Gavin —— @swav_gc Photography and post-processing by @gab.tagala @proudrace @rikrasos @mnlfashion.week @adidasph “KUKUR” LOOK 12 PROUDRACE by RIK RASOS Model: Queenie —— @queenietaooo Photography and post-processing by @gab.tagala @proudrace @rikrasos @mnlfashion.week @adidasph “KUKUR” LOOK 12 PROUDRACE by RIK RASOS Model: Queenie —— @queenietaooo Photography and post-processing by @gab.tagala @proudrace @rikrasos @mnlfashion.week @adidasph “KUKUR” LOOK 13 PROUDRACE by RIK RASOS Model: Clarince —— @clarince_ Photography and post-processing by @gab.tagala @proudrace @rikrasos @mnlfashion.week @adidasph “KUKUR” LOOK 13 PROUDRACE by RIK RASOS Model: Clarince —— @clarince_ Photography and post-processing by @gab.tagala @proudrace @rikrasos @mnlfashion.week @adidasph “KUKUR” LOOK 14 PROUDRACE by RIK RASOS Model: Missy —— @missybndn Photography and post-processing by @gab.tagala @proudrace @rikrasos @mnlfashion.week @adidasph “KUKUR” LOOK 14 PROUDRACE by RIK RASOS Model: Missy —— @missybndn Photography and post-processing by @gab.tagala @proudrace @rikrasos @mnlfashion.week @adidasph “KUKUR” LOOK 15 PROUDRACE by RIK RASOS Model: Franz —— @f.raanz Photography and post-processing by @gab.tagala @proudrace @rikrasos @mnlfashion.week @adidasph “KUKUR” LOOK 15 PROUDRACE by RIK RASOS Model: Franz —— @f.raanz Photography and post-processing by @gab.tagala @proudrace @rikrasos @mnlfashion.week @adidasph “KUKUR” LOOK 16 PROUDRACE by RIK RASOS Model: John Steven —— @johnstevensato Photography and post-processing by @gab.tagala @proudrace @rikrasos @mnlfashion.week @adidasph “KUKUR” LOOK 16 PROUDRACE by RIK RASOS Model: John Steven —— @johnstevensato Photography and post-processing by @gab.tagala @proudrace @rikrasos @mnlfashion.week @adidasph “KUKUR” LOOK 17 PROUDRACE by RIK RASOS Model: Lite —— @litenayubi Photography and post-processing by @gab.tagala @proudrace @rikrasos @mnlfashion.week @adidasph 08 Nov 2026 #RikRasos (@rikrasos) would like to know: who gets to decide what good taste looks like? Through #Proudrace (@proudrace), the designer challenges conventional ideas of beauty and fashion, drawing from personal history and a distinctly Filipino point of view. His approach reached a landmark with Proudrace’s collaboration with #adidas (@adidas), making Rasos the first Filipino designer to collaborate with the global sportswear brand. “Rather than looking outward to define our culture for a global audience, I looked inward,” he says. “I think that authenticity was what resonated with adidas.” It’s a personal approach that resonated with audiences at home and abroad. While Filipinos recognize the shared memories and references in his work, international audiences get an introduction to a culture through his perspective. “I’m also fortunate that so many Filipinos see themselves in these stories,” he says. For others, he hopes the work sparks curiosity about the culture behind them. His understanding of Filipino identity also informs his appreciation for ‘baduy’, with its affection for excess, humor, sentimentality, and the familiar details of everyday life. “Being ‘baduy’ is something we should reclaim and take pride in,” he says. “We’re often quick to dismiss it as tacky because we’ve been conditioned to see taste through a Western lens.” After all, what is called tacky says as much about the person judging it as it does about the thing being judged. “If the West has camp, why can’t the Philippines have ‘baduy’?” In our Designer Profile, Rik Rasos challenges conventional ideas of taste and invites a closer look at the Filipino sensibilities shaping his work. Read “Taste Is Relative” in the November 2026 issue of MEGA, available on newsstands and @sarisari.shopping. Subscribe to MEGA Digital Access now. By @seancastelo Photographed by @xaviermallari_. Art Direction by @htcnonato. Fashion Assistant @krissieteruel. Produced by @thessmaaar. Hair by @patty.cristobal. Makeup by @makeupbykathyoran. Photography Assistant @kahlilalcala. Styling Assistant @icontheoptimist. Model @zarafayiz of @luminary.manila. Shot on location at @piccmanila. 06 Nov 2026 Dreamboi Halloween 2026 🎟️ wearing the bad girls club tee from @proudrace x @human_official collection 📸: @yongjeta 23 Oct 2026 For our special limited drop for @katutubopopupmarket we have created pieces inspired by staple Filipino household items. Swipe through the carousel to see the details of garments. Visit our pop up and shop @proudrace at Katutubo Pop Up Market this weekend. Bench Tower BGC, October 16-18. #proudrace #proudraceforever This tee is inspired by the classic 333 Sparrow blanket we have deconstructed the floral graphic and hand printed it in different striped Indian silks. Inspired by the vinyl fruit printed mantel. This sheer silk is hand printed with fruit prints to create a trompe l’oeil mantel look. This garment is inspired by the 7 lucky horses carpet often mounted on the walls of Filipino households. Here we have created co-ords in Japanese hickory fabric with horses in a loving position hand printed all over the garment. 15 Oct 2026 Before the runway, there was the fitting room. ❤️‍🔥 A closer look at the HUMAN x PROUDRACE I LOVE U collection coming together ahead of #BenchFashionWeekHoliday26. From fitting-day moments to the final details, each look carries Rik Rasos’ vison and all the little things that make us feel at home. I LOVE U, out now in the following: 🫶 Ayala Malls Glorietta 4 🫶 SM Megamall 🫶 SM Mall of Asia 🫶 bit.ly/LAZADA_HUMANxPROUDRACE #HUMANxPROUDRACE2026 #BENCHFashionWeekHoliday26 #HUMANClothingPH 15 Oct 2026 Gettin’ lucky in Manila City, now felt closer to home. The HUMAN x PROUDRACE I LOVE U collection brings together HUMAN’s streetwear heritage and PROUDRACE’s experimental approach to Filipino fashion. From statement tees to a nostalgic scent, your next IIBIGIN piece is waiting for you to come home. Get a first scent of PROUDRACE’s debut Eau de Toilette, created in collaboration with HUMAN. Consider this your boarding call. 💌 Shop the collection at select Metro Manila stores: 💌 Ayala Malls Glorietta 4 💌 SM Megamall 💌 SM Mall of Asia Also available online, link on our bio 💌 #HUMANxPROUDRACE2026 #HUMANClothingPH 14 Oct 2026 PROUDRACE // MNLFW Official Runway @proudrace closes #MNLFashionWeek2026 with KUKUR, a collection that transforms the familiar into the unconventional. Inspired by the unexpected connection between clothing and curtains, the collection explores exaggerated silhouettes, deconstructed details, and experimental fabric treatments, complemented by expressive beauty looks celebrating Filipino features and individuality. Watch the full runway show on the official MNL Fashion Week YouTube Channel. In collaboration with our Official Documentation Partner, @chaptersph 12 Oct 2026 todamaxxxing for ‘I LOVE U’ by @human_official x @proudrace at @benchtm fashion week holiday 2026 #BFW2026 another day another congrats @rikrasos good boys club: manila chapter #anakngmaynila #manileño 10 Oct 2026 ‘I LOVE YOU’ @proudrace x @human_official by @rikrasos for @benchtm FASHION WEEK 2026 photographed by @shanxed #HUMANxPROUDRACE2026 #BENCHFashionWeekHoliday26 #HUMANClothingPH 08 Oct 2026

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