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Contemporary Filipino Label / Operating Hours : 10AM-8PM Monday-Friday #proudraceforever
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www.proudrace.com-
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Recent posts
An homage to the memories that never fade. Introducing our latest footwear collaboration: the Proudrace Jabbar. Dropping November 21.
19 Nov 2025
adidas (@adidas) officially introduced its first collaboration with Proudrace (@proudrace), an independent label helmed by #BFFD2024 honoree Rik Rasos (@rikrasos).
Set to hit stores by November 21, the debut release includes two graphic shirts and adidas’ Jabbar Lo sneaker silhouette. Each piece carries Proudrace’s signature mix of wit, street sensibility, and Filipino nostalgia.
In a #PreviewExclusive Rik talks about the process and ideas behind the collaboration. Read the full story through the link in bio.
Campaign photos by @everywhereweshoot. BTS photos by Rik Rasos. Beauty direction by @slomakeup for @issyandcompany. Hair and makeup by @celinecabildo. Models: @necoleaudreyy, @mavericklacson, @nidhyakumar, and @marco.gatchalian.
19 Nov 2025
Stitched together by the moments you’ll never forget.
The Proudrace Jabbar is now available online and at select stores.
20 Nov 2025
“KUKUR” LOOK 11
PROUDRACE by RIK RASOS
Model: Gavin —— @swav_gc
Photography and post-processing by @gab.tagala
@proudrace @rikrasos @mnlfashion.week @adidasph
“KUKUR” LOOK 11
PROUDRACE by RIK RASOS
Model: Gavin —— @swav_gc
Photography and post-processing by @gab.tagala
@proudrace @rikrasos @mnlfashion.week @adidasph
“KUKUR” LOOK 12
PROUDRACE by RIK RASOS
Model: Queenie —— @queenietaooo
Photography and post-processing by @gab.tagala
@proudrace @rikrasos @mnlfashion.week @adidasph
“KUKUR” LOOK 12
PROUDRACE by RIK RASOS
Model: Queenie —— @queenietaooo
Photography and post-processing by @gab.tagala
@proudrace @rikrasos @mnlfashion.week @adidasph
“KUKUR” LOOK 13
PROUDRACE by RIK RASOS
Model: Clarince —— @clarince_
Photography and post-processing by @gab.tagala
@proudrace @rikrasos @mnlfashion.week @adidasph
“KUKUR” LOOK 13
PROUDRACE by RIK RASOS
Model: Clarince —— @clarince_
Photography and post-processing by @gab.tagala
@proudrace @rikrasos @mnlfashion.week @adidasph
“KUKUR” LOOK 14
PROUDRACE by RIK RASOS
Model: Missy —— @missybndn
Photography and post-processing by @gab.tagala
@proudrace @rikrasos @mnlfashion.week @adidasph
“KUKUR” LOOK 14
PROUDRACE by RIK RASOS
Model: Missy —— @missybndn
Photography and post-processing by @gab.tagala
@proudrace @rikrasos @mnlfashion.week @adidasph
“KUKUR” LOOK 15
PROUDRACE by RIK RASOS
Model: Franz —— @f.raanz
Photography and post-processing by @gab.tagala
@proudrace @rikrasos @mnlfashion.week @adidasph
“KUKUR” LOOK 15
PROUDRACE by RIK RASOS
Model: Franz —— @f.raanz
Photography and post-processing by @gab.tagala
@proudrace @rikrasos @mnlfashion.week @adidasph
“KUKUR” LOOK 16
PROUDRACE by RIK RASOS
Model: John Steven —— @johnstevensato
Photography and post-processing by @gab.tagala
@proudrace @rikrasos @mnlfashion.week @adidasph
“KUKUR” LOOK 16
PROUDRACE by RIK RASOS
Model: John Steven —— @johnstevensato
Photography and post-processing by @gab.tagala
@proudrace @rikrasos @mnlfashion.week @adidasph
“KUKUR” LOOK 17
PROUDRACE by RIK RASOS
Model: Lite —— @litenayubi
Photography and post-processing by @gab.tagala
@proudrace @rikrasos @mnlfashion.week @adidasph
08 Nov 2026
#RikRasos (@rikrasos) would like to know: who gets to decide what good taste looks like?
Through #Proudrace (@proudrace), the designer challenges conventional ideas of beauty and fashion, drawing from personal history and a distinctly Filipino point of view.
His approach reached a landmark with Proudrace’s collaboration with #adidas (@adidas), making Rasos the first Filipino designer to collaborate with the global sportswear brand. “Rather than looking outward to define our culture for a global audience, I looked inward,” he says. “I think that authenticity was what resonated with adidas.”
It’s a personal approach that resonated with audiences at home and abroad. While Filipinos recognize the shared memories and references in his work, international audiences get an introduction to a culture through his perspective. “I’m also fortunate that so many Filipinos see themselves in these stories,” he says. For others, he hopes the work sparks curiosity about the culture behind them.
His understanding of Filipino identity also informs his appreciation for ‘baduy’, with its affection for excess, humor, sentimentality, and the familiar details of everyday life. “Being ‘baduy’ is something we should reclaim and take pride in,” he says. “We’re often quick to dismiss it as tacky because we’ve been conditioned to see taste through a Western lens.” After all, what is called tacky says as much about the person judging it as it does about the thing being judged.
“If the West has camp, why can’t the Philippines have ‘baduy’?”
In our Designer Profile, Rik Rasos challenges conventional ideas of taste and invites a closer look at the Filipino sensibilities shaping his work.
Read “Taste Is Relative” in the November 2026 issue of MEGA, available on newsstands and @sarisari.shopping. Subscribe to MEGA Digital Access now.
By @seancastelo
Photographed by @xaviermallari_. Art Direction by @htcnonato. Fashion Assistant @krissieteruel. Produced by @thessmaaar. Hair by @patty.cristobal. Makeup by @makeupbykathyoran. Photography Assistant @kahlilalcala. Styling Assistant @icontheoptimist. Model @zarafayiz of @luminary.manila.
Shot on location at @piccmanila.
06 Nov 2026
Dreamboi Halloween 2026 🎟️
wearing the bad girls club tee from @proudrace x @human_official collection
📸: @yongjeta
23 Oct 2026
For our special limited drop for @katutubopopupmarket we have created pieces inspired by staple Filipino household items. Swipe through the carousel to see the details of garments. Visit our pop up and shop @proudrace at Katutubo Pop Up Market this weekend. Bench Tower BGC, October 16-18. #proudrace #proudraceforever
This tee is inspired by the classic 333 Sparrow blanket we have deconstructed the floral graphic and hand printed it in different striped Indian silks.
Inspired by the vinyl fruit printed mantel. This sheer silk is hand printed with fruit prints to create a trompe l’oeil
mantel look.
This garment is inspired by the 7 lucky horses carpet often mounted on the walls of Filipino households. Here we have created co-ords in Japanese hickory fabric with horses in a loving position hand printed all over the garment.
15 Oct 2026
Before the runway, there was the fitting room. ❤️🔥
A closer look at the HUMAN x PROUDRACE I LOVE U collection coming together ahead of #BenchFashionWeekHoliday26. From fitting-day moments to the final details, each look carries Rik Rasos’ vison and all the little things that make us feel at home.
I LOVE U, out now in the following:
🫶 Ayala Malls Glorietta 4
🫶 SM Megamall
🫶 SM Mall of Asia
🫶 bit.ly/LAZADA_HUMANxPROUDRACE
#HUMANxPROUDRACE2026
#BENCHFashionWeekHoliday26
#HUMANClothingPH
15 Oct 2026
Gettin’ lucky in Manila City, now felt closer to home.
The HUMAN x PROUDRACE I LOVE U collection brings together HUMAN’s streetwear heritage and PROUDRACE’s experimental approach to Filipino fashion. From statement tees to a nostalgic scent, your next IIBIGIN piece is waiting for you to come home.
Get a first scent of PROUDRACE’s debut Eau de Toilette, created in collaboration with HUMAN. Consider this your boarding call. 💌
Shop the collection at select Metro Manila stores:
💌 Ayala Malls Glorietta 4
💌 SM Megamall
💌 SM Mall of Asia
Also available online, link on our bio 💌
#HUMANxPROUDRACE2026
#HUMANClothingPH
14 Oct 2026
PROUDRACE // MNLFW Official Runway
@proudrace closes #MNLFashionWeek2026 with KUKUR, a collection that transforms the familiar into the unconventional. Inspired by the unexpected connection between clothing and curtains, the collection explores exaggerated silhouettes, deconstructed details, and experimental fabric treatments, complemented by expressive beauty looks celebrating Filipino features and individuality.
Watch the full runway show on the official MNL Fashion Week YouTube Channel.
In collaboration with our Official Documentation Partner, @chaptersph
12 Oct 2026
todamaxxxing for ‘I LOVE U’ by @human_official x @proudrace at @benchtm fashion week holiday 2026 #BFW2026
another day another congrats @rikrasos
good boys club: manila chapter
#anakngmaynila #manileño
10 Oct 2026
‘I LOVE YOU’ @proudrace x @human_official
by @rikrasos for @benchtm FASHION WEEK 2026
photographed by @shanxed
#HUMANxPROUDRACE2026
#BENCHFashionWeekHoliday26
#HUMANClothingPH
08 Oct 2026
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