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THE NEW WORLD OF BALL JANUARY 2027
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Recent posts
Chief strategy officer on location ☀️☂️
#PB27 #ProjectB #NewWorldOfBall
05 Oct 2026
January 19–24, 2027. @projectb_global 's inaugural global basketball festival lands at the Hangzhou Olympic Sports AT Center Gymnasium. @russwest44 (Co-Founder & Chief Strategy Officer), Chinese women’s basketball star @limeng1.2 , and @alanabeard (Co-Founder & Chief Basketball Officer) touch down in the city.
A 2017 NBA MVP, 9-time All-Star, and the league‘s all-time triple-double leader, Westbrook's career has been defined by rewriting the rules. Not a sightseeing trip, but a site visit. A chance to scout the city and dive into its cultural DNA. Amid West Lake’s painted boats and gilded woodwork, @dazedchina captured exclusive visuals and interview with Russ to unpack the vision.
As he puts it, Project B isn't about dropping the same event in every city: "I want to understand what makes Hangzhou Hangzhou. The people, the style, the food, the architecture. The city will influence what Project B looks like and feels like while we‘re here."
From player to co-owner, he’s rewriting the playbook. Basketball goes global. Players call the shots. Why not?
📸 @robertnilsson
✍🏻 @essy108
2027 年1月19日至24日,Project B首届全球篮球嘉年华将落地杭州奥体中心体育馆。作为该项目联合创始人兼首席战略官的Russell Westbrook也于近日造访杭州,与中国女篮核心李梦、联合创始人兼首席篮球官Alana Beard考察这座魅力之城。
作为2017年NBA常规赛MVP、9 次入选全明星、NBA 历史三双王,Westbrook的职业生涯本身就是一部打破常规的纪录。此行并非走马观花,而是为赛事实地踩点,并提前感受这座城市的文化底色。在西湖的画舫与金漆木雕之间,Dazed China独家捕捉了这些画面,也与他聊了聊背后的构想。
正如他所说,Project B 不是简单地把同样的赛事搬到不同城市:“我想了解是什么造就了杭州——这里的人、风格、食物、建筑。这座城市将直接影响 Project B 的样貌与质感。”
从球员到老板,他在重写篮球的规则。篮球可以走向全球,球员也可以当家作主。Why not?
#dazedchina #projectb #russellwestbrook #limeng #alanabeard
02 Oct 2026
From January 19–24, 2027 Hangzhou will host a festival of basketball, culture and entertainment at Hangzhou Olympic Sports Centre Gymnasium
From Hangzhou’s West Lake, Project B Co-Founders Russell Westbrook and Alana Beard, and Project B player and partner Li Meng mark the beginning of a new chapter.
The new world of ball begins here.
篮球新世界,由此启幕。
在杭州西湖,Project B 联合创始人拉塞尔·威斯布鲁克、阿兰娜·比尔德,以及 Project B 球员兼合作伙伴李梦,共同开启全新篇章。
1月19日至24日,2027 杭州将迎来一场融合篮球、文化与娱乐的盛会,成为这一全新全球舞台的首站。
#NewWorldOfBall #ProjectB #PB27 #ProjectBHangzhou
30 Sep 2026
Driven by belief, shaped with purpose.
#NewWorldOfBall
10 Sep 2026
13 nationalities. One global stage. And we’re just getting started.
This is what the #NewWorldOfBall looks like.
Join PB27 channel to see the roster and talk to the players - in the bio
10 Sep 2026
Sharing the same path, expecting the best, against the best.
#NewWorldOfBall
10 Sep 2026
Project B is coming to Seoul from January 6-12, 2027
@park.ji.hyun__ 한국 농구를 대표하는 박지현 선수가 Project B와 함께합니다.
그리고 그녀의 고향 서울에서 Project B의 사상 첫 트레이닝 캠프가 개최됩니다.
2027년 1월 6일부터 12일까지, Project B의 선수들과 코칭스태프, 운영진이 서울에 모여 첫 시즌을 위한 본격적인 준비에 들어갑니다.
#NewWorldOfBall, 그 시작은 서울입니다.
#ProjectBSeoul #ProjectBTrainingCamp
07 Sep 2026
“With Project B, we’re challenging the norm and bringing a new vision to the intersection of premium sport, culture,
and entertainment."
Co-founder & CSO @russwest44
#NewWorldOfBall
02 Sep 2026
“It’s not a skill. It’s a mindset. Just to be a killer. I play basketball to win.”
@_leoniefiebich_ on the mentality that fuels her game.
Full conversation on YouTube.
#ProjectB #GiantsOfBall #LeonieFiebich
18 Jul 2026
“The fans in China were unlike anything I’d ever seen. To know them, to see their passion, their love and knowledge for the sport was unreal.”
Azzi goes global. Full interview on YouTube.
#ProjectB #AzziFudd #GiantsOfBall
17 Jul 2026
“I want to keep playing in a way that makes people call me ‘Small Giant.’”
@mai.y_23 shares what it means to represent Japan, thriving under pressure, and lighting a spark every time she steps on the court.
Full interview on YouTube
#ProjectB #GiantsOfBall #MaiYamamoto
17 Jul 2026
One of basketball’s greatest teachers joins Project B.
Welcome, @igor.kokoskov Head of Player Development.
“The European system has always focused on teaching, patience, and helping players become complete basketball players. Our goal is to create an environment where talented young athletes receive world-class coaching, challenge themselves every day, and develop into players capable of competing anywhere in the world."
#ProjectB #TheNewWorldOfBall
16 Jul 2026
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