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Founder & CEO @praktibeauty UN IOM Goodwill Ambassador @unmigration Global Ambassador @operationsmile PR: @fullpicture | MA: @pontefirm
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Recent posts
Pritika Swarup’s on a mission to merge East and West, and break down barriers. The New York-based, Indian-origin model-preneur, whose @praktibeauty brand is already creating waves in the beauty industry, started this intensely personal passion project based on her mother Aruna’s Ayurvedic approach to beauty. “I don’t see my life In terms of milestones. It’s more about impact,” our 27-year-old cover start insists. Tap the link in bio to read more from Harper’s Bazaar Arabia’s October 2024 issue.
تسعى بريتيكا سواروب إلى دمج الثقافات الشرقية والغربية وكسر الحواجز بينهما. فهذه العارضة ورائدة الأعمال، التي تعيش في نيويورك وتعود أصولها إلى الهند، تخلق ضجة في عالم الجمال من خلال علامتها التجارية "براتكي"، المستوحاة من نهج والدتها أرونا في الجمال الأيورفيدي. تصرح بريتيكا، التي تبلغ من العمر 27 عامًا: "لا أرى حياتي من خلال الإنجازات، بل من خلال الأثر الذي أتركه."
من عدد هاربرز بازار العربية لشهر أكتوبر، اقرؤوا الحوار كاملًا من خلال موقعنا.
@pritikaswarup
Editor in Chief: @oliviaphillipsbazaar
Photographer: @vladimirmarti
Art Director: @paulsolomons.studio
Styling: @anna_castan
Jewellery: @bvlgari
Dress: @etro
Hairstylist: @DiegoMiranda
Make-Up Artist: @_raffaeleromagnoli
Senior Producer: @steff.producer
Words: @sujstyle
From Harper’s Bazaar Arabia’s October 2024 issue.
#HarpersBazaarArabia #PritikaSwarup #PraktiBeauty
01 Oct 2024
Honored to be included on WWD Beauty Inc’s 30 Under 30 alongside so many incredible women shaping the future of beauty and wellness. Building @praktibeauty has been a journey of challenges, risks, and growth, and it’s also where I’ve poured my heart and purpose. This recognition is a moment to celebrate how far we’ve come and the vision that continues to drive us forward. I’m endlessly grateful for my team and for everyone who believes in what we’re building 💜
19 Sep 2025
So honored to close the @rahulmishra_7 Couture Fall 2026 show !! Rahul is not only a dear friend, but one of the most soulful artists I know - every collection he creates carries memory, poetry, and reverence for where we come from.
Devi was inspired by India’s ancient temple sculptures and the eternal feminine muse - a celebration of the divine feminine, Indian craftsmanship, heritage, and the goddess energy that lives within all of us. Closing the show as the bride was so emotional and incredibly special.
Thank you Rahul for this unforgettable moment, and to the entire @rahulmishra_7 atelier for bringing this vision to life 🤍
07 Jul 2026
Diwali Nior was a celebration of culture, creativity, and a whole lot of glamour ✨ From iridescent accents and bold pops of color to show-stopping couture by South Asian and Middle Eastern designers, hosts @jesseltaank and @pritikaswarup invited Allure along as they got ready to host the beautiful evening, honoring the Festival of Lights in style ✨
Photos courtesy of @tylerpatrickkenny
10 Nov 2026
Moments from Diwali Noir 🩷
@jesseltaank @marckarimzadeh @cfda @oushq
Growing up, Diwali was one of my favorite holidays, but there were so few places to celebrate outside our homes. Now I hear people all over New York talking about it, and I love that for our culture!!
At its heart, Diwali celebrates the triumph of light over darkness and good over evil - a reminder that each of us has the power to bring light into the world.
Thank you to everyone who came out to celebrate with us! 🪔✨
Styled by @jasonrembert in @prabalgurung @christianlouboutin
Hair @sky.kxm
Makeup @colbymakeup
Photos @tylerpatrickkenny @bfa @krimesh
10 Nov 2026
The chaos before the couture 🖤 #diwalinoir @prabalgurung @rahulmishra_7 @outhousejewellery @jasonrembert
06 Nov 2026
3 things building @praktibeauty has taught me: reach isn’t the same as relationship, you don’t need a huge team to build something real, and big moments are exciting, but it’s the work that follows - building customer trust, finding the right tools, and creating systems for sustainable growth - that builds a business. And now @shopify gives you tools to build and grow at every stage! 💫
#shopifypartner
03 Nov 2026
@intimissimi ultralight with cashmere, made for both sides of me ☁️✨
#intimissimi #ad
30 Oct 2026
the beginning of october 🍂
28 Oct 2026
VB by @stevensimione ✨
@victoriabeckham @victoriabeckhambeauty
08 Oct 2026
When getting ready is as fun as the night out ✨ @stefano_greco @salvadorgonzalezmakeup
12 Oct 2026
An incredibly special night at the @bof #BoF500 gala in @rahulmishra_7 couture, styled by @jasonrembert | makeup @salvadorgonzalezmakeup | hair @stefano_greco | photographer @fedya_ro | Thank you for having me @imranamed 🖤
05 Oct 2026
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