@primaryphotographic

Primary Photographic

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Film Lab M - F ••• SAT 10-6

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primaryphotographic.com

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#bobnickas

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Darkroom services now available. Custom c-printing from contact sheets to 30x40”. Photo: @jkursel 10 May 2026

We are not a mini lab. The Refrema is a dip and dunk developer that eliminates the danger of scratches and roller marks. Always hands-on, calibrating the machine every day to ensure quality and consistency. Come through, we're happy to show you around. Photo: @jkursel 27 Apr 2026

Send your film to us from anywhere in the USA. Our Mail-In service offers developing and scans. Visit our website and download the Mail-In form. Photo: @jkursel 09 Feb 2026

💋✍🏼✨ all about everyone at the opening of 'all about alana' .. part two ! xoxoxxx ❤️‍🔥 💋 'ALL ABOUT ALANA' by @ryanmcginleystudios closes a week from today at @primaryphotographic @rectangle.room ♥️ read all about it - links in bio (: 💒 🎶 my debut single 'just another man without me' is now streaming ⚡️🎧 📸 1st @popuppolaroid 📸 3-10 @leojsano & @m.ilan 08 Nov 2026

THANKS FOR VISITING 27 Oct 2026

About Last Thursday (pt 2), All About Alana curated by Ryan McGinley Rectangle Room Gallery at Primary Photographic 113 Eldridge St NY, NY thru November 15th Mon-Friday 9:30am-6:30pm Sat 10am-6pm Sunday Closed “Since the Greeks, artists have historically craved a muse. Alana Jessica Martin, one of New York City’s IT Girls— fulfills that desire. “All About Alana”, explores the sensibility that our star can shape through photographic vision. In this intergenerational group show, curated by Ryan McGinley, over 30 New York based photographers capture Alana in contrasting styles and contexts that accentuates her ever-expanding mythology.” Featuring : Ramie Ahmed, Daniel Arnold, Charles Caesar, Ross Collab, Cade Curran, Benjamin Fredrickson, Lee Foxcliff, Snake Garcia, Stas Ginzburg, Quil Harwood-Lemons, Jonah Hodari, Yuki James, Devin Khan, Jae Kim, Clifford Prince King, Milan Lazovski, Danielle Levitt, Emmy Laurie, Marcus Maddox, Ryan McGinley, Vivienne McFarland, Chloe Scout Nix, Luisa Opalesky, Stuart Perkins, Sam Penn, Rachel Filler, Ariel Sadok, Richie Shazam, Matthew Sprout, Simone Thompson and Maxwell Vice 22 Oct 2026

About Last Thursday, All About Alana curated by Ryan McGinley Rectangle Room Gallery at Primary Photographic 113 Eldridge St NY, NY thru November 15th Mon-Friday 9:30am-6:30pm Sat 10am-6pm Sunday Closed “Since the Greeks, artists have historically craved a muse. Alana Jessica Martin, one of New York City’s IT Girls— fulfills that desire. “All About Alana”, explores the sensibility that our star can shape through photographic vision. In this intergenerational group show, curated by Ryan McGinley, over 30 New York based photographers capture Alana in contrasting styles and contexts that accentuates her ever-expanding mythology.” Featuring : Ramie Ahmed, Daniel Arnold, Charles Caesar, Ross Collab, Cade Curran, Benjamin Fredrickson, Lee Foxcliff, Snake Garcia, Stas Ginzburg, Quil Harwood-Lemons, Jonah Hodari, Yuki James, Devin Khan, Jae Kim, Clifford Prince King, Milan Lazovski, Danielle Levitt, Emmy Laurie, Marcus Maddox, Ryan McGinley, Vivienne McFarland, Chloe Scout Nix, Luisa Opalesky, Stuart Perkins, Sam Penn, Rachel Filler, Ariel Sadok, Richie Shazam, Matthew Sprout, Simone Thompson and Maxwell Vice 22 Oct 2026

“All About Alana” curated by Ryan McGinley Rectangle Room Gallery at Primary Photographic 113 Eldridge St NY, NY thru November 15th Mon-Friday 9:30am-6:30pm Sat 10am-6pm Sunday Closed “Since the Greeks, artists have historically craved a muse. Alana Jessica Martin, one of New York City’s IT Girls— fulfills that desire. “All About Alana”, explores the sensibility that our star can shape through photographic vision. In this intergenerational group show, curated by Ryan McGinley, over 30 New York based photographers capture Alana in contrasting styles and contexts that accentuates her ever-expanding mythology.” Featuring : Ramie Ahmed, Daniel Arnold, Charles Caesar, Ross Collab, Cade Curran, Benjamin Fredrickson, Lee Foxcliff, Snake Garcia, Stas Ginzburg, Quil Harwood-Lemons, Jonah Hodari, Yuki James, Devin Khan, Jae Kim, Clifford Prince King, Milan Lazovski, Danielle Levitt, Emmy Laurie, Marcus Maddox, Ryan McGinley, Vivienne McFarland, Chloe Scout Nix, Luisa Opalesky, Stuart Perkins, Sam Penn, Rachel Filler, Ariel Sadok, Richie Shazam, Matthew Sprout, Simone Thompson and Maxwell Vice Video by Leo Sano & edited by Milan Lazovski 21 Oct 2026

🥙🇮🇹 @arnold_daniel 🍝📸 @ryanmcginleystudios curatorial debut 'all about alana' is on view now through nov 15 at @rectangle.room by @primaryphotographic . need even more? tap the @hypebeast article in my bio for the full effect 💋 💒🎶 my debut single 'just another man without me (:' is now streaming globally 🪩❤️‍🔥 19 Oct 2026

All About Alana curated by Ryan McGinley  October 15 – November 15 Opening Reception Thursday, October 15, 6-9 Rectangle Room at Primary Photographic 113 Eldridge St NY NY  Featuring : Ramie Ahmed, Daniel Arnold, Charles Caesar, Ross Collab, Cade Curran, Benjamin Fredrickson, Lee Foxcliff, Snake Garcia, Stas Ginzburg, Quil Harwood-Lemons, Jonah Hodari, Yuki James, Devin Khan, Jae Kim, Clifford Prince King, Milan Lazovski, Danielle Levitt, Emmy Laurie, Marcus Maddox, Ryan McGinley, Vivienne McFarland, Chloe Scout Nix, Luisa Opalesky, Stuart Perkins, Sam Penn, Rachel Filler, Ariel Sadok, Richie Shazam, Matthew Sprout, Simone Thompson and Maxwell Vice “Since the Greeks, artists have historically craved a muse. Alana Jessica Martin, one of New York City’s IT Girls— fulfills that desire. “All About Alana”, explores the sensibility that our star can shape through photographic vision. In this intergenerational group show, curated by Ryan McGinley, over 30 New York based photographers capture Alana in contrasting styles and contexts that accentuates her ever-expanding mythology.” Ryan McGinley @ryanmcginleystudios is a New York–based photographer. His early photos displayed the unseen intersection of Skateboard and Graffiti culture with a strong Queer focus. For more than a decade McGinley has road tripped continuously throughout the United States to create work that incorporates the human body within the American landscape. Rectangle Room @rectangle.room is an independent exhibition space and bookstore founded and directed by Tim Barber @timobarber Primary Photographic @primaryphotographic is a full-service film lab offering processing, scanning, retouching, printing, and darkroom services. 07 Oct 2026

I’m very happy to finally share that this project has become a book. BIG SHOT NERO HAIR POLAROIDS This project has always been about exploring the possibilities of hair. I like the process of trying, making mistakes, changing things, and finding something new. Thank you to everyone who has been part of this project and helped make it possible. NEW YORK Book Launch & Signing Thursday, October 8 6 PM to 9 PM Primary Photographic / Rectangle Room @primaryphotographic @rectangle.room 113 Eldridge Street New York, NY 10002 TOKYO December 12 Daikanyama Location details will be announced soon. Published by Yamada Book Publishing @yamada_book_publishing Design and Art Direction by Studio 191 @studio191ny @nachosyortega @n.thompson_ David Ortega & Nick Thompson Essay by Bob Nickas #bobnickas Hair by @nerohair Photographs by NERO & Shizuka US $65 Japan ¥7,500 このプロジェクトが一冊の本になったことをお知らせできてとても嬉しいです！ BIG SHOT NERO HAIR POLAROIDS 試して、失敗して、変えていく。そのプロセスを楽しめたと思います。このプロジェクトに関わってくれた皆さん、そして形にするために力を貸してくれた皆さんに感謝します！ありがとうございます！ NEW YORK Book Launch & Signing 10月8日木曜日 6 PM to 9 PM Primary Photographic / Rectangle Room 113 Eldridge Street New York, NY 10002 TOKYO 12月12日代官山詳細は追ってInstagramでお知らせします。 Published by Yamada Book Publishing @yamada_book_publishing Design and Art Direction by Studio 191 @studio191ny David Ortega & Nick Thompson @nachosyortega @n.thompson_ Essay by Bob Nickas #bobnickas Hair by @nerohair Photographs by NERO & Shizuka US $65 Japan ¥7,500 01 Oct 2026

-  Jerry Hsu How About Never  September 10 - October 3  Rectangle Room at Primary Photographic 113 Eldridge St NY NY 10002 Open Monday - Friday, 9:30-6:30, Saturday, 10-6  Jerry Hsu’s first solo exhibition in NYC features 20 large scale, limited edition prints of selected images from his new book “How About Never” (MACK, 2026).   For inquiries please email : [email protected]  Jerry Hsu @internetfamous is a Taiwanese-American artist and the owner/operator of the Sci-Fi Fantasy Corporation @sci.fi.fantasy Rectangle Room @rectangle.room is an exhibition space and book store created and directed by Tim Barber @timobarber focusing on contemporary photography. Primary Photographic @primaryphotographic is a full-service film lab offering processing, scanning, retouching, printing, and darkroom services. more info at www.rectangleroom.com 12 Sep 2026

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DYKaIAikWAu	Darkroom services now available. Custom c-printi…
DXosb2nkaFP	We are not a mini lab. The Refrema is a dip and …
DUjYrarEV9D	Send your film to us from anywhere in the USA. O…

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DYKaIAikWAu	Darkroom services now available. Custom c-printi…
DXosb2nkaFP	We are not a mini lab. The Refrema is a dip and …
DUjYrarEV9D	Send your film to us from anywhere in the USA. O…

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