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PR, communications + creative partnerships agency specialising in music, fashion + culture.
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Founded in 2008, Positive Feedback is a boutique publicity and creative agency working at the intersection of music, culture, and brand.
With a tight-knit team of publicists, producers and strategists, we build long-term, global campaigns across press, radio, TV and digital — always tailored, always true to the artist.
We believe in a bespoke approach: aligning strategy with identity, and securing meaningful coverage that cuts through the noise.
26 Jun 2025
Visual storytelling and creative alignment sit at the heart of what we do, deepening the strategic offering across our PR and radio campaigns.
With experience spanning editorial, fashion and brand partnerships, we act as creative cupid — bringing together artists, stylists, photographers and brands across music, tech, fashion and lifestyle.
Every project is shaped by a long-term strategy designed to build the artist’s brand and unlock opportunities for authentic, commercially aligned partnerships.
26 Jun 2025
Driven by the need for striking, story-led visuals to bolster PR and brand partnerships, our Creative Production arm brings an artist’s vision to life through carefully considered image creation for press, campaigns, and social media.
We conceptualise, produce, and manage shoots both locally and internationally, with a focus on strategic brand alignment and placement across key local and global media titles.
Our Creative Production team also places heavy focus on events and activations, strategically connecting artists, brands, industry and community. From conception and ideation, to planning and execution, we ground client campaigns in the real world, opening up opportunities for networking, engagement and celebration.
26 Jun 2025
@blusher.mp3 continue to prove that girlhood is gonna save us all.
Hot off the heels of being nominated for an @aria_official + set to support @robynkonichiwa next month, @blusher.mp3 are back with ‘mrs brightside’.
Unrequited love sucks — but heartbreak lands differently when your girls are dancing beside you 🪩
27 Oct 2026
Old flames, new era, same pop icon 🔥 @larouxroux returns with ‘old flames’ — out November 6.
25 Oct 2026
ICYMI: @verabluemusic opened up to our talented friends at @sukuhome for their Pillowtalk series. Topics include: creativity, how to make a house a home, the importance of rituals in making the everyday feel sacred, and the sentimental pieces she couldn’t live without.
Read the full interview via @sukuhome 🛏️ 🌀
18 Oct 2026
Oh hey, it’s @xmunashe for @lovewant radio!!! 📻
- - - love-want.com - - -
thank you @bartcelestino @anthonyc._ 🌹
15 Oct 2026
🎧 Songs Worth Your Time: Heleina Zara - @heleinazara - is letting us have a look inside her musical brain ahead of her new EP.
Breaking Point lands this Friday, and it’s Heleina stepping into her big pop era. Recorded in LA with Elin Sandberg (Harry Styles’ bassist) and back home with producer Harry Charles (Tate McRae, Dove Cameron, King Princess), the EP brings her confessional songwriting into the world of songwriters like Gracie Abrams and Olivia Rodrigo, while keeping her own voice firmly at the centre.
If you’re a fan of pop that gets a little too honest, this one’s worth keeping on your radar.
Swipe through for the full tracklist. 🎧
Swipey swipey
Billie Holiday - I’ll Be Seeing You @billieholidayofficial
This song is one of my Lola Mom’s (grandmother in Filipino) favourite songs. Every single time I hear it I think of her, and remember the warm light and love she was to our family. This represents the love I have for the nostalgia of the 40’s, 50’s and 60’s music.
Carol Ades - Dreams @carolades
I’ve been following Carol Ades for awhile since I heard Carol’s song ‘26’. There’s something in this song that I can’t explain, but it’s so phantasmagoric to me and I hope you know what I’m talking about when you hear this song. You’re welcome.
ADELA - Ain’t in LA @adelajergova
This track is sooo 2000’s nostalgia-coded, and the sense of empowerment it gives is uncanny. I’ve really enjoyed playing this song while walking and trying to get to a place where I need to feel unstoppable. It’s the definition of a pop anthem.
Sabrina Carpenter - Don’t Smile @sabrinacarpenter
When I heard this song, I was in LA writing my next record ‘Breaking Point.’ I was staying at my friend’s house, babysitting their blue-tongued lizard, and I was also going through a lot in my personal life. Despite the traumatic time I was in when this song came out, I would do anything to go back to the very moment this came out and I heard it for the first time. This song is like no other, it mixes the right amount of nostalgia with current pop music sadness. I was fixated on this song for so long while others loved the more upbeat tracks on this record, til people finally caught up an
14 Oct 2026
An overnight success, 5 years in the making @_maianotmaya 🌀
Proof that when you wear your heart on your sleeve the road will rise to meet you, @_maianotmaya bears it all on ‘Everything on Fire’ — and the pace at which it is connecting globally has been as staggering as the lyrics themselves.
With cosigns from the likes of @florencepugh @angiemcmahon @yngmartyr it’s truly just the beginning for one of Australia’s brightest stars ✨
Hugs and kisses @triple_j @triple_j_unearthed @anika.luna x 🥁
13 Oct 2026
@juicewebster has gone and done it again on ‘pretty please’, a razor sharp diss track off her forthcoming album (!!!) out 30 October via @cohort.records
Seeya at a show in November @thejunkbar @chippolord @lalalaswollongong @northcotesocialclub @crashermusic_ ♥️
07 Oct 2026
🖤 🕯️ 🌷
Honoured to have worked so closely with the incredible @parisjadeburrows to bring 𝑴𝑶𝑫𝑬𝑹𝑵 𝑹𝑰𝑻𝑼𝑨𝑳𝑺 Tour wardrobe to life. These pieces became such an important part of the visual language of the album, the show and how I expressed myself within it.
Thank you @elleaus for this beautiful feature on our collaboration 🥹
Full ELLE article at the link in my story ✴︎
📸 by @oliviarepaci
💙 @positivefdbk
16 Sep 2026
@_maianotmaya returns in a blue haze, her heart on her sleeve and her most vulnerable offering so far — ‘Everything on Fire’. Written in a small rented room over a London summer under the glowing reflection of a blue neon comedy sign streaming through the window, Maia proves that sometimes the most tender things are born in the strangest places.
Having blown audiences away at SXSW with her unique brand of grit and groundedness, Maia recently supported the likes of @lipbombs and set to perform alongside @thelazyeyesband @le.shiv 🌀
📷 @oliviarepaci
20 Aug 2026
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