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Play is the highest form of exploration. We partner with visionary teams to build brands that resonate deep into the future. #branding #brandstrategy

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#branding #brandidentity #designblog #visualjournal

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@midihealth by @play_sf - #branding #brandidentity #designblog #visualjournal 08 Nov 2026

@play_sf - Midi Midi is closing a critical gap in women’s midlife healthcare. They came to Play with an ambition to build a brand that could signal a movement and give women the confidence to seek the care they needed and deserved. @play_sf built the brand around a simple idea: in a world that tells women to shrink with age, Midi encourages them to take up more space. From visual and verbal identity to the digital care journey, we created a system that invites women to occupy this chapter wholly and unapologetically.Inspired by the language of protest, @play_sf departed from quiet wellness tropes and clinical telehealth conventions to build a brand with something to say. At its heart is a custom variable typeface, drawing on protest sign lettering and built on Repro by Dinamo. The typography allowed Midi’s voice to shift from bold confidence to reassuring care - custom details echo the wordmark’s “i” forms as a nod to standing firm and standing together. Paired with distinctive art direction, the system brings an honest, human perspective to midlife, helping women feel seen, heard, and ready to act. The digital experience needed to carry the confidence of the brand while meeting women with credibility, warmth, and care. @play_sf defined experience principles for Midi care and restructured the journey from homepage to booking, validating women’s experiences, helping them connect the dots between symptoms, and building confidence to take the next step. Play sf brought the identity together in an expansive toolkit of typography, art direction, and graphic elements. The system gave Midi a coherent presence wherever it met women and the flexibility to carry its ambition beyond the care journey. See the full case study here: https://play.studio/work/midi ✿ PLAY TEAM ✿ Casey Martin, ECD Owen Cramp, CD Nic Dray, Managing Director Diva DiMartini, Strategy Director Tina Cordes, Strategy Director Bobby Dazzler, Motion Director Marc Hill, Design Director Jaime Patino-Calvo, Design Director Guy Hulse, Design Lead Ran Park, Design Lead Keira Danehy, Sr. Program Manager Cassie Ciccarelli, Sr. Designer Catherine Uhlrich, Sr. Designer David Ottley 06 Nov 2026

We brought the identity together in an expansive toolkit of typography, art direction, and graphic elements. The system gave Midi a coherent presence wherever it met women and the flexibility to carry its ambition beyond the care journey. ✿ PLAY TEAM ✿ Casey Martin, ECD @_casey_martin_ Owen Cramp, CD @owencramp Nic Dray, Managing Director @nicdray Diva DiMartini, Strategy Director @divadimartini Tina Cordes, Strategy Director @tiboutoo Bobby Dazzler, Motion Director @bobbydazzler___ Marc Hill, Design Director @_marchill_ Jaime Patino-Calvo, Design Director @jaimepatinocalvo Guy Hulse, Design Lead @guyhulse Ran Park, Design Lead @ran_park_grafik Keira Danehy, Sr. Program Manager @keirajdanehy Cassie Ciccarelli, Sr. Designer @cassiecicc Catherine Uhlrich, Sr. Designer @cath.u David Ottley, Sr. Designer @graphicworkmanstudio Elise Garcia, Sr. Designer @Elise.garciaa Huy Nguyen, Sr. Designer @Huy____ Robert van Klinken, Sr. Product Designer @robertvklinken Roque Silva, Sr. Product Designer @might_be_roque Bojan Milinkovic, Sr. Motion Designer @bojanm.tv Larry Brown, Sr. Motion Designer Mac Archibald, Sr. Motion Designer @macarchibald Sona Avagyan, Designer @ava_sona Xiaoxue Meng, Motion Designer @pandegcc Jolin Chen, Junior Designer @90x_x3 Joseph Dennis, Type Designer @swimtype Toby Causton, 3D Designer @tcaustonr MIDI TEAM Melissa Waters Becca Lawson Nicole Lyon JP Garnier Kandra Staiger Syed Usamah Laura Moon Laurel Stark Lauren Allik Mackenzie McNeill Mike Anderson Stephanie Fitzgerald Torii Johnson 02 Nov 2026

The digital experience needed to carry the confidence of the brand while meeting women with credibility, warmth, and care. We defined experience principles for Midi care and restructured the journey from homepage to booking, validating women’s experiences, helping them connect the dots between symptoms, and building confidence to take the next step. ✿ PLAY TEAM ✿ Casey Martin, ECD @_casey_martin_ Owen Cramp, CD @owencramp Nic Dray, Managing Director @nicdray Diva DiMartini, Strategy Director @divadimartini Tina Cordes, Strategy Director @tiboutoo Bobby Dazzler, Motion Director @bobbydazzler___ Marc Hill, Design Director @_marchill_ Jaime Patino-Calvo, Design Director @jaimepatinocalvo Guy Hulse, Design Lead @guyhulse Ran Park, Design Lead @ran_park_grafik Keira Danehy, Sr. Program Manager @keirajdanehy Cassie Ciccarelli, Sr. Designer @cassiecicc Catherine Uhlrich, Sr. Designer @cath.u David Ottley, Sr. Designer @graphicworkmanstudio Elise Garcia, Sr. Designer @Elise.garciaa Huy Nguyen, Sr. Designer @Huy____ Robert van Klinken, Sr. Product Designer @robertvklinken Roque Silva, Sr. Product Designer @might_be_roque Bojan Milinkovic, Sr. Motion Designer @bojanm.tv Larry Brown, Sr. Motion Designer Mac Archibald, Sr. Motion Designer @macarchibald Sona Avagyan, Designer @ava_sona Xiaoxue Meng, Motion Designer @pandegcc Jolin Chen, Junior Designer @90x_x3 Joseph Dennis, Type Designer @swimtype Toby Causton, 3D Designer @tcaustonr MIDI TEAM Melissa Waters Becca Lawson Nicole Lyon JP Garnier Kandra Staiger Syed Usamah Laura Moon Laurel Stark Lauren Allik Mackenzie McNeill Mike Anderson Stephanie Fitzgerald Torii Johnson 28 Oct 2026

Midi is closing a critical gap in women’s midlife healthcare. They came to Play with an ambition to build a brand that could signal a movement and give women the confidence to seek the care they needed and deserved. We built the brand around a simple idea: in a world that tells women to shrink with age, Midi encourages them to take up more space. From visual and verbal identity to the digital care journey, we created a system that invites women to occupy this chapter wholly and unapologetically. Inspired by the language of protest, we departed from quiet wellness tropes and clinical telehealth conventions to build a brand with something to say. At its heart is a custom variable typeface, drawing on protest sign lettering and built on Repro by Dinamo. The typography allowed Midi’s voice to shift from bold confidence to reassuring care — custom details echo the wordmark’s “i” forms as a nod to standing firm and standing together. 22 Oct 2026

Sports and swag are inseparable. Simmer's identity threads the ancient lion-hunt language through the everyday culture of the game: engraved in gold, stitched into fabric, worn like it means something. Sometimes everything. Modern where it needs to be, ancient where it counts. ✿ PLAY TEAM ✿ Casey Martin, ECD @_casey_martin_ Owen Cramp, CD @owencramp Nic Dray, Managing Director @nicdray Simon Blanckensee, Design Director @s1bl Jaime Patino-Calvo, Design Director @jaimepatinocalvo Tina Cordes, Strategy Director @tiboutoo Bobby Dazzler, Motion Director @bobbydazzler___ Rocío Delgado, Senior Program Manager @c_h_i_o___ Adrien Chevalier, Senior Designer @adrien__chevalier Cassie Ciccarelli, Senior Designer @cassiecicc Dave Ottley, Senior Designer @graphicworkmanstudio Elise Garcia, Senior Designer @Elise.garciaa Huy Nguyen , Senior Designer @Huy____ Nick Rissmeyer, Senior Designer @nickrissmeyer Robert van Klinken, Senior Product Designer @robertvklinken Larry Brown, Sr Motion Designer Mac Archibald, Sr Motion Designer @macarchibald Bojan Milinkovic, Motion Designer @bojanm.tv Xiaoxue Meng, Motion Designer @pandegcc David Schermer, Copywriter @cupofpizza Matthew Gilbert, 3D Designer @mgilbertdesign Stian Rasmussen, Photographer @stian.world 15 Sep 2026

Simmer rewards real sports knowledge. Like the lion hunt that inspired Simmer's identity, basketball rewards those who read the game. The app draws on decades of player and team stats, giving serious fans the strategic depth and rigor they live for. Data vis presents it all in a way that's easy to parse. Cyan highlights key info, drawing attention to what matters most in the moment, and brings a pop of the modern to an otherwise warm palette inspired by the games of antiquity. ✿ PLAY TEAM ✿ Casey Martin, ECD @_casey_martin_ Owen Cramp, CD @owencramp Nic Dray, Managing Director @nicdray Simon Blanckensee, Design Director @s1bl Jaime Patino-Calvo, Design Director @jaimepatinocalvo Tina Cordes, Strategy Director @tiboutoo Bobby Dazzler, Motion Director @bobbydazzler___ Rocío Delgado, Senior Program Manager @c_h_i_o___ Adrien Chevalier, Senior Designer @adrien__chevalier Cassie Ciccarelli, Senior Designer @cassiecicc Dave Ottley, Senior Designer @graphicworkmanstudio Elise Garcia, Senior Designer @elise.garciaa Huy Nguyen , Senior Designer @huy____ Nick Rissmeyer, Senior Designer @nickrissmeyer Robert van Klinken, Senior Product Designer @robertvklinken Larry Brown, Sr Motion Designer Mac Archibald, Sr Motion Designer @macarchibald Bojan Milinkovic, Motion Designer @bojanm.tv Xiaoxue Meng, Motion Designer @pandegcc David Schermer, Copywriter @cupofpizza Matthew Gilbert, 3D Designer @mgilbertdesign Stian Rasmussen, Photographer @stian.world 12 Sep 2026

Long before basketball, humans engaged in a different kind of athletic competition of skill, strategy and confidence: the lion hunt. That's the instinct at the core of Simmer, an online game platform where sports fans build teams and compete head-to-head. We chiseled Simmer's visual brand identity straight from that history. The logo is carved like stone. The type sharpened into striking angles. A brand language built on the same instincts sport has always rewarded: reading the moment, out-thinking the opponent, and coming out on top. ✿ PLAY TEAM ✿ Casey Martin, ECD @_casey_martin_ Owen Cramp, CD @owencramp Nic Dray, Managing Director @nicdray Simon Blanckensee, Design Director @s1bl Jaime Patino-Calvo, Design Director @jaimepatinocalvo Tina Cordes, Strategy Director @tiboutoo Bobby Dazzler, Motion Director @bobbydazzler___ Rocío Delgado, Senior Program Manager @c_h_i_o___ Adrien Chevalier, Senior Designer @adrien__chevalier Cassie Ciccarelli, Senior Designer @cassiecicc Dave Ottley, Senior Designer @graphicworkmanstudio Elise Garcia, Senior Designer @elise.garciaa Huy Nguyen , Senior Designer @huy____ Nick Rissmeyer, Senior Designer @nickrissmeyer Robert van Klinken, Senior Product Designer @robertvklinken Larry Brown, Sr Motion Designer Mac Archibald, Sr Motion Designer @macarchibald Bojan Milinkovic, Motion Designer @bojanm.tv Xiaoxue Meng, Motion Designer @pandegcc David Schermer, Copywriter @cupofpizza Matthew Gilbert, 3D Designer @mgilbertdesign Stian Rasmussen, Photographer @stian.world 08 Sep 2026

Whether it’s the Driver website, trade materials, on-site installations, or social media, each element of the brand design system always works together in the service of the brand mission: Bringing codebases out of the dark and into the light of understanding. ✿ PLAY TEAM ✿ Brand Project & Product Work: Casey Martin, ECD @_casey_martin_ Owen Cramp, CD @owencramp Nic Dray, Managing Director @nicdray Bobby Dazzler, Motion Director @bobbydazzler___ Diva DiMartini, Strategy Director @divadimartini Tina Cordes, Strategy Director @tiboutoo Jaime Patino-Calvo, Design Director @jaimepatinocalvo Simon Blanckensee, Design Director @s1bl David Gutiérrez, Design Director @davidgtzzz Madison Bencomo, Program Director @maddibenco Guy Hulse, Design Lead @guyhulse Rosie Bloom, Design Lead @_rosiebloom Ran Park, Design Lead @ran_park_grafik Bojan Milinkovic, Sr. Motion Designer @bojanm.tv Cassie Ciccarelli, Sr. Designer @cassiecicc Huy Nguyen, Sr. Designer @huy____ Larry Brown, Sr. Motion Designer Robert van Klinken, Sr. Product Designer @robertvklinken Ji Park, Sr. Product Designer @jipark0 Sammy Asmar, Sr. Designer @ibn.said Jack Forrest, Designer @cheersjack Xiaoxue Meng, Motion Designer @pandegcc Case Study: Dave Ottley, Sr. Designer @graphicworkmanstudio Keira Danehy, Sr. Program Manager @keirajdanehy Nick Rissmeyer, Sr. Designer @nickrissmeyer Sona Avagyan, Designer @ava_sona Toby Causton-Ronaldson, 3D Designer @tcaustonr David Schermer, Copywriter @cupofpizza DRIVER TEAM Aaron Monieson - Head of Sales Adam Tilton - CEO Chris Casebolt - Frontend Engineer Christopher Deutsch - Frontend Engineer Daniel Hensley - Co-Founder & CTO Jimmy Hugill - CFO & COO 04 Aug 2026

The concept of illumination drives the Driver brand design system, starting with the logo. The mark is a solid "D." Representing the way an unfamiliar codebase can feel unknowable to a new engineer. A single beam of light cuts straight through it. Light finds its way into the dark. Bringing comprehension, where there was none. Walter Neue Variable serves as the brand typeface. Easy to read at any size, on any screen or format. But its real power is in what it can do as a variable font. In either a single word or full sentence, its stroke width can shift from thin and faint to bold and unmistakably clear. Making the font a living embodiment of the concept of illumination. Where complexity casts shadows, Driver brings light. The data visualization system makes that transformation visible, turning intricacy into insight. X-ray mode carries that same behavior of light even further, allowing a view beneath the surface and exposing the structure and logic underneath. ✿ PLAY TEAM ✿ Brand Project & Product Work: Casey Martin, ECD @_casey_martin_ Owen Cramp, CD @owencramp Nic Dray, Managing Director @nicdray Bobby Dazzler, Motion Director @bobbydazzler___ Diva DiMartini, Strategy Director @divadimartini Tina Cordes, Strategy Director @tiboutoo Jaime Patino-Calvo, Design Director @jaimepatinocalvo Simon Blanckensee, Design Director @s1bl David Gutiérrez, Design Director @davidgtzzz Madison Bencomo, Program Director @maddibenco Guy Hulse, Design Lead @guyhulse Rosie Bloom, Design Lead @_rosiebloom Ran Park, Design Lead @ran_park_grafik Bojan Milinkovic, Sr. Motion Designer @bojanm.tv Cassie Ciccarelli, Sr. Designer @cassiecicc Huy Nguyen, Sr. Designer @huy____ Larry Brown, Sr. Motion Designer Robert van Klinken, Sr. Product Designer @robertvklinken Ji Park, Sr. Product Designer @jipark0 Sammy Asmar, Sr. Designer @ibn.said Jack Forrest, Designer @cheersjack Xiaoxue Meng, Motion Designer @pandegcc Case Study: Dave Ottley, Sr. Designer @graphicworkmanstudio Keira Danehy, Sr. Program Manager @keirajdanehy Nick Rissmeyer, Sr. Designer @nickrissmeyer Sona Avagyan, Designer @ava_sona Toby Causton-Ronaldson, 3D Designer @tcaustonr David Schermer, Copywriter @cupofpizza 01 Aug 2026

Every engineer inherits a machine they didn't build. Leaving them in the dark. Lost in the codebase sprawl. A change on one end breaks something on the other. Before the problem is even detected, the company has already begun bleeding money. Driver is a codebase context compiler. It maps the machine end to end, stopping costly chain reactions before they start. We built Driver's design system around the simple idea of bringing machines into the light. Illuminating what was closed off. Turning complexity into something you can see and actually understand. ✿ PLAY TEAM ✿ Brand Project & Product Work: Casey Martin, ECD @_casey_martin_ Owen Cramp, CD @owencramp Nic Dray, Managing Director @nicdray Bobby Dazzler, Motion Director @bobbydazzler___ Diva DiMartini, Strategy Director @divadimartini Tina Cordes, Strategy Director @tiboutoo Jaime Patino-Calvo, Design Director @jaimepatinocalvo Simon Blanckensee, Design Director @s1bl David Gutiérrez, Design Director @davidgtzzz Madison Bencomo, Program Director @maddibenco Guy Hulse, Design Lead @guyhulse Rosie Bloom, Design Lead @_rosiebloom Ran Park, Design Lead @ran_park_grafik Bojan Milinkovic, Sr. Motion Designer @bojanm.tv Cassie Ciccarelli, Sr. Designer @cassiecicc Huy Nguyen, Sr. Designer @huy____ Larry Brown, Sr. Motion Designer Robert van Klinken, Sr. Product Designer @robertvklinken Ji Park, Sr. Product Designer @jipark0 Sammy Asmar, Sr. Designer @ibn.said Jack Forrest, Designer @cheersjack Xiaoxue Meng, Motion Designer @pandegcc Case Study: Dave Ottley, Sr. Designer @graphicworkmanstudio Keira Danehy, Sr. Program Manager @keirajdanehy Nick Rissmeyer, Sr. Designer @nickrissmeyer Sona Avagyan, Designer @ava_sona Toby Causton-Ronaldson, 3D Designer @tcaustonr David Schermer, Copywriter @cupofpizza DRIVER TEAM Aaron Monieson - Head of Sales Adam Tilton - CEO Chris Casebolt - Frontend Engineer Christopher Deutsch - Frontend Engineer Daniel Hensley - Co-Founder & CTO Jimmy Hugill - CFO & COO 30 Jul 2026

Stripe by Play https://visuelle.co.uk/stripe/ @play_sf 23 Jun 2026

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shortcode	caption	likes	comments
Dfg1o6QjLlI	@midihealth by @play_sf - #branding #brandident…
DfZrFySDGyL	@play_sf - Midi Midi is closing a critical gap …
DfP-2DcAXF1	We brought the identity together in an expansive…

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Caption, likes, comments, views, duration, mentions, co-authors and sponsored status for every post and reel.

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shortcode	caption	likes	comments
Dfg1o6QjLlI	@midihealth by @play_sf - #branding #brandident…
DfZrFySDGyL	@play_sf - Midi Midi is closing a critical gap …
DfP-2DcAXF1	We brought the identity together in an expansive…

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Handle, full name, ID, and verified/private flags for each follower.

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username	full_name	user_id	is_verified	is_private	profile_pic_url

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Everyone they follow

up to 831 accounts

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Every account this one follows, same fields.

See the columns

username	full_name	user_id	is_verified	is_private	profile_pic_url

These are the columns. We can't show live rows: Instagram serves no follower or following list to a logged-out client, so we hold none until you order.

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