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Solving Beautiful Problems
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plasticsunshine.com-
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Recent posts
If you’re here, (which you are) you’re probably wondering what PS is all about. We get that a lot. We’re an agency that specializes in branding, campaigns and environments. But really, we just believe in creating beautiful work that hits you where it counts. Enjoy. XO, PS.
26 Nov 2024
Nike tapped us to bring the World Cup to Boston and Miami and give fans the ultimate customization experience with the new national team kits.
Boston: we turned the Newbury Street flagship into a live styling studio. Textile artist @suuuurel spent two days transforming fans’ jerseys into stitch perfect pieces of wearable art. The ultimate expression of fashion and fandom.
Miami: we took it outside. Four days on Lincoln Road, Jersey By You customization next to live airbrush work from graffiti and mural artist,@coessneakers. Miami was four days of live music, local treats and soccer in the street (don’t worry, it was closed to traffic).
🎶Dai, dai, ikou, dale, allez, let’s go🎶
20 Aug 2026
A global football moment 🏆⚽️
With the World Cup just around the corner, Jordan’s launch of Joga Sinistro is their biggest move into global football.
Nike tapped us to help bring this initiative to life across 16 stores in all key North American markets. We designed a full-scale takeover at the Nike store in Boston, owning every detail from design to install, making Joga Sinistro a “can’t miss” moment.
#WorldCup #Nike #Jordan #JogaSinistro #GlobalFootball
19 Mar 2026
Takeover at The Grove ⭐🏀️
We helped Nike transform their LA pinnacle door at The Grove with an immersive Nike By You customization experience across Nike, Converse, and Jordan for NBA All-Star, developing a full graphics package from concept and design through production of customization embellishments.
We also supported pre-event marketing and managed on-site staffing and production throughout the week, helping drive crowds of celebrities, athletes, influencers, and fans to create something uniquely their own.
#AllStar2026 #Nike #TheGrove #CreativeAgency #Customization
11 Mar 2026
NYC got a taste of the Ryder Cup—and we brought the shine 🌞⛳️
Plastic Sunshine teamed up with Nike to turn the House of Innovation into the ultimate 19th hole experience, serving up custom gear and big-time Ryder Cup energy all week long.
#nikenyc #RyderCup #NikeByYou
30 Sep 2025
Club World Cup History, Nike NXTGEN Edition. ⚽🔥
In a once-in-a-lifetime moment we’d all been waiting for, the FIFA Club World Cup hit U.S. soil, and Nike tapped us to help make it count.
We brought the energy to Nike Miami with an immersive Chelsea FC takeover that lived at the intersection of sport, culture, and that elusive Miami flavor.
From early creative direction to full-on execution, we concepted and delivered a brand experience that put football fandom front and center, with Chelsea FC leading the charge.
The space was buzzing with live convos, custom kits, exclusive Miami graphics, and an atmosphere ripe with connection and expression.
Part retail takeover, part cultural flex and a whole lot of global football love packed into one electric moment.
#ChelseaFC #ClubWorldCup #NXTGEN #SportAndCulture #Retail #Customization
08 Aug 2025
Nike After Dark—Fueling the night. 🌙⚡️
Nike lit up LA, and we brought the glow. For Run After Dark, we partnered with Nike to turn up the late-night energy by designing a graphic system and customization experience made to move, flex, and bring a whole lotta personal flair.
Think route maps, headlamps, puff prints, glow-in-the-dark ink, patches, pins, laces—you name it.
Custom stations at Santa Monica + The Grove were buzzing all night. Runners showed up, showed out, and by the end? Nearly every graphic was claimed.
All for the love of the run.
#nikerunningclub #runafterdark #customeverything #designsystem
05 Aug 2025
Jordan x Plastic Sunshine. Made for Soho.
Jordan Brand called—we pulled up twice. And we’re just getting started. 🏀🗽👟
From the legacy of Unbannable to the precision of Rare Air, we kicked off the evolution of retail at Soho by crafting two moments that brought storytelling, sneaker culture, and spatial design together—right in the heart of NYC.
Tight footprint.
Big energy.
Full impact.
Because in a city that never slows down, you’ve gotta stand out.
And we’ll keep building what’s next.
#retail #storytelling #creativeagency #jordan #rareair #unbannable #nikesoho #sneakerculture
16 Jun 2025
All heart, all hoops, all SF. ❤️🏀
NBA All-Star Weekend demanded something special—and Nike’s presence in SF called for a graphics package that matched the moment.
Plastic Sunshine designed a system that flowed across event signage, product graphics, and drove a head-to-toe customization experience–tying Nike into the culture of the city and their love for the game. Using this suite of custom graphics and treatments let consumers get in on the action and customize something to make it their own.
#Customization #GraphicDesign #Events #SF
18 Apr 2025
🌟All-Star Weekend: More Than a Game 🌟
San Francisco was buzzing during All-Star Weekend, and Nike + Plastic Sunshine were at the center of it all.
We transformed the 6th floor of Nike’s Post Street store into a destination for culture and the game. From pitch to creative, programming to build, and everything onsite, it was incredible to be part of the vision, the execution, the experience—next level.
#AllStarWeekend #GameOn #Retail #Storytelling #CreativeAgency #Nike
28 Feb 2025
🫧 Future of Soda = Delivered! 🫧
Last January, we teamed up with Poppi to make waves with the launch of their NEW Wild Berry flavor at the unforgettable Poppi Mart on Melrose! 💖🍒✨
From holograms to slushy machines, we brought the “Convenience Store of the Future” to life. Celebs, influencers, and fans turned up in droves, with lines stretching for hours just to get a taste. 🙌
#sodasback #drinkpoppi #parishilton #activation #creativeagency
24 Jan 2025
ALL SIP ~ NO DRIP
A match made in coffee-loving heaven! We had a blast dropping Owala's biggest product release of the year at The Drip Stop in LA this summer.
Coffee, donuts, and good vibes all around. Can’t wait to do it again this year! ☕ 🍩 👏
#Owala #PopUp #Coffee #CreativeAgency
03 Jan 2025
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