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Bio
Founder. Investor. Advisor. Partner. Creative Director. Fashion. Lifestyle. Beauty. Wellness. MOTHER. Represented by IMG TALENT : •••
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Recent posts
The crown always fits ! Living it up like royalty at @crownmelbourne … my Melbourne home. Loved checking out Nobu After Dark @Nobuaustralia and the new Bellevue Bar & Terrace on this trip! #crownpartner
05 Nov 2026
From fine palomas and fine dining to a pumping dance floor - what an epic experience being trackside on Cup day in the birdcage with my @donjulioofficial family. That was one I won’t forget ! #donjuliopartner # enjoyresponsibly
04 Nov 2026
TEAL THE SHOW Melbourne Cup 26 with @donjuliotequila …. @jatoncouture @embellish_atelier @ryanstorer @houseofemmanuele @jimmychoo @maisonvalentino @etv.digitalrealm @hermizdaniel @katia_makeupartist @monicacamorales …. I love my team … especially my incredible partner @nicknogs 🩵💙🩵💙
02 Nov 2026
Choo much ? ABSOLUTELY NOT !!!! I really do love my Jimmy’s ! They are just Choo much of a good thing….. and if the Choo fits, I say wear it on repeat ! @jimmychoo @mcm_pr @mareeandrews 🤍🤍🤍
01 Nov 2026
And the crown goes to… @crownmelbourne for the most fun tent at Derby Day 26 !! ….. Crown, YOU were best on ground !!!! 🙌🏼🙌🏼🙌🏼 So proud to be a part of the crown family.
31 Oct 2026
FEMME NOIR. Derby Day 26 @crownmelbourne @samantha_cook_millinery @mariamseddiq @monicacamorales @jimmychoo @fordmillinery @olelynggaardcopenhagen @katia_makeupartist @hermizdaniel @by.noto … dream team !
30 Oct 2026
High jewels, low tides and everything else in between. A week of diamonds and deadlines, with a side of dopamine 👊🏼👊🏼
27 Oct 2026
Pip Edwards.
Founder. Mother. Building a global brand when perimenopause walked in, unannounced.
She didn’t see it coming. Most of us don’t.
Peri, at her peak.
22 Oct 2026
The Business of Fashion. The Fashion of Business. It’s been quite the week of fashion launches, shoots, and all kinds of work meetings in between…..She’s been busy.
15 Oct 2026
Pip Edwards × ETTO
A Force of Nature
The limited edition drop 1 set with Pip’s daily wellness protocol has landed. Available now exclusively at ettoaustralia.com
Pip Edwards, founder of P.E. Nation, is 46 and in the best shape of her life.
With a protocol that is dedicated to moving her body, catching sunlight, dry brushing and getting time in the sauna, it’s not lost on her that what we put on our body everyday matters.
ETTO toxic-free formulas utilise the potent and clinically backed actives from Australian grown plant terpenes, naturally powerful from the land of drought and floods.
Because nature already has the answers. Nature is a force.
And so is Pip. Bold, brave, resilient and generous with what she gives to the world, she’s here with guidance and inspiration aplenty.
Pip’s limited-edition set is available now, secure yours before they sell out. Exclusively at ettoaustralia.com
@PipEdwards photographed for ETTO in Western Australia by @Josie_Clough, September ‘26
Makeup by @brittanymasonmakeup
13 Oct 2026
Pip Edwards x ETTO
A Force of Nature
The limited edition drop 1 set with Pip’s daily wellness protocol has landed. Available now exclusively at ettoaustralia.com
Pip Edwards, founder of P.E. Nation, is 46 and in the best shape of her life.
With a protocol that is dedicated to moving her body, catching sunlight, dry brushing and getting time in the sauna, it’s not lost on her that what we put on our body everyday matters.
ETTO toxic-free formulas utilise the potent and clinically backed actives from Australian grown plant terpenes, naturally powerful from the land of drought and floods.
Because nature already has the answers. Nature is a force. And so is Pip. Bold, brave, resilient and generous with what she gives to the world, she’s here with guidance and inspiration aplenty.
Pip’s limited-edition set is available now, secure yours before they sell out. Exclusively at ettoaustralia.com
@PipEdwards photographed for ETTO in Western Australia by @Josie_Clough, September ‘26
Makeup by @brittanymasonmakeup
13 Oct 2026
Flew to Melbourne for the @kerastase_official x @ngvmelbourne Power Talks Cocktail party to listen to the incredible @adwoaaboah speak her truth about her life journey and all the amazing projects she is working on !!! Girl Talk ! Power Talk !! Wearing one of my favourite looks by @alemais.official ❤️
02 Oct 2026
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