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@pentagramdesign

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A multi-disciplinary, independently owned design studio. London - New York - Austin - Berlin

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#brandidentity #graphicdesign #typography #type #domeniclippa #alphabank #greekdesign #timebestinventions #industrialdesign #pentagramindustrialdesign

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Established in 1879, Alpha Bank is one of Greece’s oldest and most respected financial institutions. The bank has also played an important part in Greek society, particularly through its role in preserving Greek culture and heritage. ⠀ Pentagram’s @DomenicLippa and team were invited to create a new identity that would respect the bank’s history while reflecting its wider ambition to modernise the business. ⠀ The starting point was an ancient silver coin from Alpha Bank’s extensive numismatic collection called the Silver Stater of Aegina, which had originally inspired the bank’s logo in 1972. ⠀ Returning to the original coin, the team redrew the symbol, retaining the understated elegance of its central axis and preserving the subtle historical asymmetries of the silver stater. The symbol lies at the heart of the new identity, informing everything from the wordmark and custom typography to the iconography, signage and brand patterns. ⠀ The new Alpha Sans typeface takes its proportions from the symbol and has been designed in both Greek and Latin versions, and the enhanced colour palette centres around the existing Alpha Blue. ⠀ Rooted in Alpha Bank’s history, the new identity creates a distinctive and flexible visual language that can adapt to its different audiences and services, while supporting its ambitions for the future. ⠀ Read the full case study via the link in our bio! ⠀ Partner Domenic Lippa ⠀ Project team @morganisati0n Kimberley Langham @rycoleman @jessica_suth @felixjeff_design Kate Heller Edie Lippa @sateen.panayotopoulou @agostogram @hayes.sophie ⠀ Collaborators @simple.revolution (Brand Strategy and Narrative) tom baber (Typeface) @dalzielandpow (Branch Design) @we_are_endpoint (Wayfinding and Signage) @jonathanmnielsen (Animation) @rob.walshy (3D Render Artist) @vinniefan (Industrial Designer) @andresfragaperez (Brand Film - Videographer) @printiprinter (Brand Film - Editor) Debbie Impett (Brand Film - Producer) @mrmrprestonwork (Brand Film - Editor) @iaingrantsound (Brand Film - Music) ⠀ #DomenicLippa @alphabankstories #AlphaBank #BrandIdentity #GraphicDesign #GreekDesign 12 Nov 2026

Please join us for a talk with @raissa_pardini on Thursday 12 November at Pentagram London. ⠀ Raissa is a UK-based designer whose bold, distinctive approach to typography and visual communication has attracted an extraordinary range of collaborators, from global brands to some of the biggest names in music. ⠀ Her clients include Apple, Nike, MTV, Gucci, The New York Times, SKIMS, WeTransfer and The Standard Hotel, alongside artists such as The Rolling Stones, Blur, Måneskin, Willie Nelson and Nadia Lee Cohen. ⠀ Alongside her commercial work, Raissa is passionate about using design as a force for positive change, collaborating with EarthPercent, Endometriosis UK and Rape Crisis. She also contributes to mentoring initiatives at LCC and the Working Class Creatives Database. ⠀ An international lecturer and speaker, Raissa has shared her work and ideas at Nicer Tuesdays, Apple, Adobe Live, Weltformat, OFFF Barcelona, UAL, LABASAD, the University of Florida, Offenbach and IED. ⠀ Last few tickets available – RSVP via the link in our bio! ⠀ Welcome drink 6.30pm Talk starts at 7.00pm Q&A 7.45pm Drinks until 9.00pm ⠀ Entrance via Osh Gallery The Old Sorting House 46 Essex Road London N1 8LN 05 Nov 2026

Ahead of its 30th anniversary, Firaxis asked Pentagram team @jody_hudsonpowell and @lukejpowell to create an updated brand that was fit for the modern gaming industry. Players have a phrase for Firaxis games: ‘one more turn’. Since 1996, the Maryland studio has made strategy games that are hard to put down. Firaxis’ name is the fusion of “fiery” and “axis”. The brand idea takes this literally: Playing with Fire. The player is the axis, the centre point the studio’s energy revolves around. The games are the fire, handed to the player to wield. The symbol is a four-pointed spark, a three-dimensional axis, sitting inside a swirl of fire and is paired with a bespoke wordmark that sits between ancient and alien. The logo is brought to life in the animated reveal, modelled in 3D then finished by hand. The gestural simplicity of the logo is extended to a full visual system. A stand-out bright orange and distinctive duotone image. But the closest extension of the brand logo is a bespoke typographic system. Based around Neue Haas Grotesk, Firaxis FireSwirl is not a font of letters but of fire, a variable font with comprehensive OpenType features that is a vehicle for illustrative decoration that imbues text with brand personality. The new identity launched on 1 May 2026, thirty years to the day after the studio was founded.Sid Meier describes a game as a series of interesting decisions. For thirty years, Firaxis has built worlds that revolve around the player. Now its identity does too. Partners: @jody_hudsonpowell @lukejpowell Project team: @jack_llewellyn_ @luisgurico @3.c.e.r.i @louhisbergue 03 Nov 2026

We’re thrilled that three of Pentagram’s projects have been named in TIME’s Best Inventions of 2026, an annual list celebrating 300 extraordinary innovations that are changing people’s lives! Caligra Listed in the Productivity category, Caligra’s Workbench is a minimalist Linux-based operating system designed to remove unnecessary distractions. Working alongside the in-house team who developed Workbench OS, Pentagram‘s @jonmarshalll and team created the industrial design for Caligra’s new c100 Developer Terminal, a computer focused exclusively on helping experts to create. KARRI Designed by Jon Marshall and team, @Karri_io’s Messenger 2 was invented to replace smartphones for children aged 5 to 13. The compact voice-messaging and tracking device gives children the freedom to roam independently without the distractions and risks of screens. Lightmatter With hardware designed by Jon Marshall and visual identity, brand positioning and digital design by @njenworks, Lightmatter is pioneering optical networking technology that uses light rather than electrical signals to make data centres faster and more energy-efficient. Its Guide chips deliver unprecedented optical density while consuming just 3.5 watts of power, and the company recently joined @Nvidia’s NVLink Fusion ecosystem. See the full list at https://time.com/collection/best-inventions/2026/ Caligra and KARRI Partner: Jon Marshall Lightmatter Partners: Natasha Jen and Jon Marshall Project teams: —Caligra: @shing617 @chifencheng @vinniefan @danpatterson_design —KARRI: @ameliakociolkowska @shing617 @danpatterson_design @chifencheng @steph.hamilton.jones —Lightmatter: @ajk_im @jang.hansol @xinlehuangg @elinemul John Sampson @ranranann @_vthh @yemimal @guynao @steph.hamilton.jones Photography: @studio_rochowski Film: @andresfragaperez #TIMEBestInventions #IndustrialDesign #PentagramIndustrialDesign @pentagram_industrial_design @time 30 Oct 2026

25 issues and counting! The latest edition of @netflixtudum Magazine is out now.  Issue 25 features three striking covers starring Florence Pugh (East of Eden) shot by @studio_jackson, Guitarricadelafuente (La Bola Negra) shot by @jorgeperezortiz, and Léa Seydoux (Gentle Monster) shot by @mariedeteneuille. Inside, “The Art of Adaptation” explores the journey from book to screen, spotlighting upcoming adaptations including Ink, The Mosquito Bowl and The Altruists. Featuring original illustrations by @mariajesuscontreras, @iarafath and @ibrahirn, the section extends beyond the printed page, with animations bringing their work to life on digital platforms. A special thanks to @kristasmith and the entire Netflix team for their continued collaboration and creative partnership. Explore Issue 25 at tudummagazine.substack.com Team: @emilyoberman @lukehhayman #VirginiaShannon @itspcrowl @elizabethmcmann @lagroney @brettthilton #NatalieDo @nixpixirl @mireyareyy 29 Oct 2026

As a part of this year’s @l_d_f_official 2026, @domeniclippa was asked to create an animation piece for London’s most iconic big screen. Interrupting the usual broadcast of advertisements, at 7pm on 16 September, the 783.5m2 screen at Piccadilly Circus was lit up with a typographic celebration of London. ⠀ One of the world’s great cities, London can be beautiful, challenging, historic, modern, and all of those things at once. It continues to delight and surprise, and every time you turn a corner there’s something different right in front of you. ⠀ If you look a little closer, you’ll see that typography runs through the city like a graphic thread. For ‘London Life’, the team wanted to use type to capture four distinct personalities of London. ⠀ These were: Water, through the Thames, which divides and unites north and south; the unique historical character of the idiosyncratic Pearly Kings and Queens and their generous, community-minded spirit; The joyful abundance of greenery that lifts our hearts, from street trees to the city’s precious parks; And finally, the quirky and often quite bizarre street names that remain a source of endless fascination. ⠀ Domenic and his team chose to bring all of this to life through simple black-and-white animation. It’s not always easy on the eye, never neutral and certainly not straightforward to navigate. But then, that’s the London we all know and love. ⠀ Partner Domenic Lippa Project team @morganisati0n @jessica_suth @rycoleman @felixjeff_design Edie Lippa Photography and video by @andresfragaperez ⠀ Thank you to Piccadilly Lights and Landsec for providing the opportunity, and to the London Pearly Kings and Queens Society for the use of their images ⠀ #LondonLife #Typography #Type #GraphicDesign #PiccadillyCircus 29 Oct 2026

Final days to catch Pentagram × Deus Ex Machina at @oshgallerylondon! The exhibition celebrates our ongoing collaboration with @deusexmachina, bringing together new work by Pentagram’s @mrwilley, @AngusHyland and @piotrworks. The star of the show is an original 1965 Morris Mini Cooper S race car with custom livery by Matt Willey. Willey and team also designed a limited-edition newspaper to accompany the exhibition, with free copies available to visitors. At its center is the exhibition poster, available as an art print from @kingandmcgaw. The newspaper also features an in-depth look at Willey and Piotr Woronkowicz’s recent collaboration with Deus Ex Machina and @mini on two one-off John Cooper Works cars. Pentagram × Deus Ex Machina is on view at Osh Gallery, 46 Essex Road, London N1, through 29 October. Project team: @mrwilley @augustdine @g_lian2 Printing: @newspaperclub #designexhibition #deusexmachina #minicooper 28 Oct 2026

The @stlsymphony is a cornerstone of the St. Louis community and one of the nation’s most enduring orchestras. In 2025, the SLSO launched its 146th season with the reopening of its historic home, Powell Hall, following a major expansion designed by @snohetta. The transformation reflects the SLSO’s broader commitment to welcoming new audiences and making orchestral music more accessible to all. To mark this new chapter, Eddie Opara, @njenworks, and teams collaborated with the SLSO on a brand strategy and visual identity that embodies the dynamic spirit, artistry and mission of the organization. At the heart of the strategy is a simple idea: an orchestra is a shared experience that brings together performers, audiences, and the wider community in harmony for the one-of-a-kind experience of a live performance. This inspired the new brand line, “All Together Now.” The identity translates this idea into a design framework that captures the movement, rhythm, and emotion of music. The visual language centers on a gestural ribbon that is constantly moving and changing to form elegant new shapes, from the SLSO monogram to illustrations of musical instruments. The expressive lines evoke conducting patterns and musical notation. Their fluidity also echoes the graceful curves in the architecture of Snøhetta’s expansion, creating a cohesive connection between the orchestra’s artistic and physical identity. This powerful element is balanced by a new wordmark set in Frequency Serif, a custom typeface designed exclusively for the SLSO. The logotype can be paired with the monogram, stand on its own, or appear staggered in rhythmic arrangements that suggest the movement and cadence of music. The system establishes a consistent visual voice across the SLSO’s wide-ranging programming and audience touchpoints, from seasonal campaigns and the SLSO website to signage throughout Powell Hall. Full case study at the link in our bio! Project team: #EddieOpara @njenworks @whitneybadge @junjunjun.g @rubengijselhart @hxwendy @just1nzhang @dvd.ufo @saundr1a @samb.d Collaborators: @reset.type.studio #brandidentity #identitydesign #branding #logo 27 Oct 2026

Congratulations to @TypoCircle, which is celebrating its 50th anniversary with a series of 50 limited edition posters. ⠀ TypoCircle called on its community of leading designers from across the globe, including past speakers and members, to answer a brief to follow a simple structure with the inclusion of the number 50 and the iconic black dot motif. All posters are produced in an edition of 50, embossed with the 50th mark, and are available to purchase at https://www.typocircle.com/typo50 ⠀ The collection features poster designs by three Pentagram Partners: Paula Scher, @mrwilley and @domeniclippa , who is a longstanding committee member and creative director of TypoCircle’s Circular magazine. ⠀ All funds generated from the posters will support TypoCircle’s ongoing programmes of talks, education and creative social spaces, following half a century of dedicated work building community within design, advertising and the creative industries. ⠀ Be quick though, as the posters are only on sale until 31 October 2026! ⠀ Posters shown here: 1 Paula Scher 2 Domenic Lippa 3 Matt Willey ⠀ #type #typography #posterdesign #typocircle #paulascher 23 Oct 2026

To mark the completion of the Thames Tideway Tunnel, the largest upgrade to London’s water network for more than 150 years, Pentagram Partner Marina Willer and team were commissioned to design a series of bronze plaques which double up as drain covers, while also signalling thirteen new riverside public spaces across the capital. ⠀ The unique artwork expresses both the transformational nature of the new tunnel and its relationship with the river. Each cover is made from two overlapping discs, with linear patterns creating an almost liquid blend. The moiré effect celebrates London as a melting pot of cultures, expressing the fluidity of the river as it flows through the city. ⠀ The typography also has a special relationship with the Thames. Originally created in 1899 for The Doves Press in Hammersmith, Doves Type was famously consigned to the river in 1917, before being rediscovered and revived almost a century later. Its use in the plaques creates another connection between the design and the river’s history. ⠀ The handcrafted nature of the plaques was an important part of the project, using traditional manufacturing processes to bring a distinctive character to each piece. Each plaque was individually cast by hand in sand, polished and finished by Chris and his team at Arch Bronze. ⠀ A special one-off design was also created for Abbey Mills Pumping Station in East London, known as the ‘Cathedral of Steam’, to mirror its incredibly ornate Victorian interior. ⠀ Now installed at new public spaces along the Thames, Marina and team’s bronze plaques act as lasting markers of an extraordinary civic achievement, one that’s both hidden beneath the city and deeply embedded in its future. ⠀ Partner Marina Willer ⠀ Project team Marina Willer @marina_willer Marta Gaspar @msdgaspar Hamlet Auyeung @hijklm_nopqrst Adam Huxley-Khng amends Jon Marshall @jonmarshalll Anthony Lawrence Kate Blewett @k8tb73 ⠀ Collaborators Robert Green @thedovestype Chris Nash @archbronzefoundry Photography by Mel Duarte @mel_castro_duarte, and Matthew Williams-Ellis for Mudlark’d by Malcolm Russell, published by Thames & Hudson ⠀ #wayfinding #signage #craft #riverthames #marinawiller 22 Oct 2026

🚨AFTERHOURS RETURNS 🚨 Join us for an AfterHours talk with Javier Arizu co-founder of @smlxl.company at our Pentagram NY studio. SMLXL is a small independent studio based in Barcelona and NY. Whether it’s a large-scale visual identity for Coinbase, MoMA PS1’s Warm Up campaign, Seth Rogen’s Houseplant homegoods packaging line, or a cover for the New York Times Magazine, SMLXL create projects that influence contemporary visual culture and provide meaning for brands and individuals. @javiarizu, who is a former Pentagrammer in Natasha Jen’s team, will be speaking to us about SMLXL’s approach & process in design. Wednesday, October 21st 6:30pm to 8:30pm Pentagram 250 Park Avenue South 12th Floor There will be beers. And wine. Open to ALL! Friends welcome, seats limited. RSVP via the link in our bio. NO LATE ENTRIES. See you there! https://partiful.com/e/36vkJtlDhNaq09Y5zkQu [Event poster & animation by @trabuccocampos ] 19 Oct 2026

Pentagram Partner @harrywpearce presents ‘All Our Blood’, a new large-scale installation at the inaugural Kyoto YouMe Triennale. ⠀ An eleven minute film that follows one drop of Harry’s blood falling into water, the sequence is accompanied by twenty-one minutes of music created by Peter Gabriel. ⠀ It’s extraordinary how blood can emulate an atomic cloud. The former, the essence of life, the latter the possibility of its annihilation. ⠀ The piece was filmed by Richard Foster with whom Harry has collaborated with for over forty years. ⠀ The film has been running for the last ten days in the landmark Jushin Kaikan building – a Buddhist centre from the 1930s, in Kyoto’s Shimogyo-ku district. ⠀ Harry is also one of the Founding Partners of the @youme_kyototriennale, helping to shape the event from its earliest stages, including the development of its manifesto and visual identity. ⠀ “This is my blood. Blood is vital to us all. What is done to one, in the end is done to all. We are all infinitely interconnected” Harry Pearce ⠀ “Every fruit has its juice. We have blood – and that blood never stops flowing. And in that blood lies our past, our present and the doorway to our future” Peter Gabriel ⠀ Harry would like to thank @isao.kitaba, @anzaih, @semper_andrea at @libertylondon and @alessandrobiamonti for inviting him to show the film, as well as the support of Kyoto’s Agency for Cultural Affairs, Kyoto Prefecture, Kyoto City. ⠀ Special thanks to Peter Gabriel and Richard Foster for all they brought to the project. ⠀ Also a thank you to @yurisuzuklondon for all the help and the ‘sound’ advice. ⠀ Partner: Harry Pearce ⠀ Project team: Johannes Grimmond @johannes.grimmond Joshua Doorbar @jdoorbardesign Jane Kemp @seabeetle60 Tiffany Fenner @tiffanyf66 Natsumi Wada Kahoru Inoue ⠀ Collaborators: Richard Foster @richardfosterstudio Wren Agency @wrenagency The Forge @theforge.co ⠀ #HarryPearce #PeterGabriel #ItsAllOurBlood #KyotoYouMeTriennale @itspetergabriel 16 Oct 2026

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DfpQ_TEiOQs	Established in 1879, Alpha Bank is one of Greece…
DfXlV5_oRKb	Please join us for a talk with @raissa_pardini o…
DfSNxycCP9h	Ahead of its 30th anniversary, Firaxis asked Pen…

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shortcode	caption	likes	comments
DfpQ_TEiOQs	Established in 1879, Alpha Bank is one of Greece…
DfXlV5_oRKb	Please join us for a talk with @raissa_pardini o…
DfSNxycCP9h	Ahead of its 30th anniversary, Firaxis asked Pen…

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