@parallelstudio_ - IGDataHub

Parallel

@parallelstudio_

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Experiential Sound Design

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parallel.studio

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#sound #sounddesign #immersive #experientialdesign #immersiveaudio #environmental #soundscape #nike #chicagomarathon #immersiveexperience

Recent posts

It starts quiet. A few points of light, a low hum.  Then the room wakes up. Color pours across thousands of bulbs.  The bass climbs through the floor and into your chest. The mirrors throw it all back at you, forever.  Then a hard cut, and you’re some place else.  “I was able to treat every 45 seconds like a different song, or environment, a different world.” Seth spent six months composing it. Jesse played the light against the sound on a keyboard, gesture by gesture, like an instrument.  Unknown Atmospheres by @sethnehil with @parallelstudio_   Stay curious. #immersiveart #lightart #soundscapes 12 Oct 2026

Vanderbilt Passage is an immersive audio-visual corridor. Parallel led the creative audio direction and technical sound design, bridging the gap between software design and musical composition. Six distinct scenes, each with a variety of behaviors, trigger sounds across a spatial array of beam-forming speakers. The result is a soundtrack that brings the visuals to life—sounds you can move through as you walk the space. Installation + Visuals + Programming: downstream Music Composition & Sound Design: @clintsnow Audio Creative Direction + Technical Sound Design: @parallelstudio_ 01 Apr 2026

Sound on 🔉🔉🔈 UNI is a futuristic sculpture at United Therapeutics, in collaboration with @dotdotdash . We created a custom musical instrument for UNI to play—training it to generate melodies, choose keys, and shape sound in real time. Using a camera and microphone, UNI senses its surroundings and makes musical decisions based on what it perceives. The result is a continuously evolving performance. Sculpture @lovedotdotdash Graphics @bzorsystems Sound @parallelstudio_ 18 Mar 2026

Perception vs. Reality: Is there actually a difference? Step into Unknown Atmospheres and decide for yourself. Stay curious—sometimes you have to get lost in the light to find what matters. 📢 Sound Design @sethnehil 💡Light Programming @parallelstudio_ 🎥 Video @sung.photo 10 Mar 2026

Parallel created the sound design for Nike’s Chicago Marathon Pop-Up, a retail experience that transported runners into the sensation of weightlessness for the launch of the Vomero Premium. From warped energy and floating textures to sci-fi tones that evoked suspension and lift, Parallel designed an audio environment that connected with the visuals and immersed visitors in the space - culminating in a visceral, zero-gravity shoe trial 🚀🎧  Credits: NIKE North America Retail Senior Creative Director: Jenny Tondera North America Retail Design Director: Allison Kong North America Retail Lead Designer: Isaac Morris North America Retail Designer: Alex Sorell North America Retail Producer: Almamia Devine North America Brand Narrative: Kris Cantrell, Brianna Rodarte North America Brand Marketing: Nicki Somach, Chris Madaffari, Emily Luzzo, Meredith Lococo North America Retail Brand Marketing: Drew Pelliccia, Jamie Tolentino, Robin Kok Global Brand Creative: Tricia Chamberlain, Miles Johnson, Juju Kennedy, Justin Block, Vinny Lowe, Yenny Zhang Retail Build & Install Partner: satis&fy Retail Digital Content Design Partner: Uncanny Valley Retail Graphic Design Partner: Dogcatcher Creative Retail Sound Design Partner: Parallel Studio Retail Environment Photography: Dorothy Hong Retail Programming & Event Activation: OBE #Nike #ChicagoMarathon #SoundDesign #ExperientialDesign #ImmersiveExperience RetailExperience 30 Dec 2025

We created the sound design for AT&T Slam Dunk, a mixed reality experience at NBA Crossover 2025 that let fans take flight in virtual environments and walk away with their own highlight reel. From the roar of the crowd to countdowns and impact moments, we crafted reactive audio that made each dunk feel larger than life—then carried that same energy into the personalized reels. Mixed Reality design by @hovercraftstudio  Sound by Parallel. 🏀🔊 #SoundDesign #ImmersiveAudio #ExperientialDesign #ParallelSound #ATTSlamDunk #NBACrossover #NBAAllStar 15 Oct 2025

Newest project - Environmental Sound Design for “Pathways of Pursuit”, a one night immersive event in support of nonprofit cancer research. We created a unique soundscape for each hallway that culminated in a sense of arrival at the center of the experience. Always a pleasure working with @hellowinslowstudio Client/Video: @hellowinslowstudio 10 Jan 2024

New project up in Portland! We created custom light software and programmed 7000 hanging LEDs for an immerse experience at @letshopscoth. Our light animations synchronize with a multi-channel audio soundtrack by @sethnehil. Come check it out! #immersive #lightart #lightandsound #experiential 03 Jul 2023

Back in February we worked on custom sound design and a spatial audio mix for Yahoo!’s experiential booth at the NBA All-Star Weekend. Tying in with the incredible visual and physical design created by @hovercraftstudio, visitors were surrounded by layers of immersive audio. The history of street basketball was brought to life in chapters using the sounds and images of four iconic outdoor courts. Combining music, narration, athlete interviews, and environmental audio, we wove the sounds together so that each court sonically evoked a specific decade and region. More info at link in bio… #sound #environmental #surroundsound #soundscape #immersive 27 Sep 2022

New soundscape for Google retail! 🔈🔈🔈 Working with @setcreative and Google’s design team, we created a retail soundscape for the Pixel Buds Pro experience at Google’s Chelsea Store. The soundscape mixes the sound of NYC’s iconic subways with a droning musical backdrop. Customers are invited to place the Pixel Buds Pro in their ears and directly experience the Active Noise Cancellation as the sounds of the subway disappear. More info at link in bio… #sound #environmental #retailsound #soundscape #immersive #retaildesign #retai 17 Aug 2022

Snowflakes drawn by sound! ❄ 🔊 ❆ 🔊 ❄ This year for the holidays we wanted to create something nerdy and special. We call them soundflakes. Each one is a distinct micro sound composition that literally draws the shape of a snowflake. See the audio waveform in there?! The sound drives generative software making each one unique. We had a blast making these and gifting them as NFTs to thank our clients and collaborators this year. Happy Holidays All! #sound #snowflake #audionft #nft 22 Dec 2021

New environmental sound design for Nike flagships! 🔊 🔊 🔊 Excited to have worked on this one with the incredible Nike Global Brand Experience team. Store visitors can step inside an immersive weather simulation experience while trialing FitADV products. Our spatial audio designs combine the sounds of weather and dark tonalities to bring the product story to life. #sound #sounddesign #immersiveaudio #weathersound 17 Dec 2021

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shortcode	caption	likes	comments
DeaZYFwBI8L	It starts quiet. A few points of light, a low hu…
DWmlNTLkmpf	Vanderbilt Passage is an immersive audio-visual …
DWCNT_8DlZ9	Sound on 🔉🔉🔈 UNI is a futuristic sculpture at U…

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shortcode	caption	likes	comments
DeaZYFwBI8L	It starts quiet. A few points of light, a low hu…
DWmlNTLkmpf	Vanderbilt Passage is an immersive audio-visual …
DWCNT_8DlZ9	Sound on 🔉🔉🔈 UNI is a futuristic sculpture at U…

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username	full_name	user_id	is_verified	is_private	profile_pic_url

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Everyone they follow

up to 403 accounts

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Every account this one follows, same fields.

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username	full_name	user_id	is_verified	is_private	profile_pic_url

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