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The Official Account for OWAY North America Biodynamic Agricosmetics for Hair & Skin For A Post Plastic World Become an OWAY Salon Partner⬇️
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Recent posts
INTRODUCING: The Essentials– which include our Glow and Calm Collection.
Our Glow Collection uses purifying elements to gently eliminate toxins and unlock skin’s rejuvenating potential.
Our Calm Collection is crafted for delicate and sensitive skin that requires gentle and enveloping care that can strengthen it without stressing it.
Discover the Skin Essentials on our stories
#OwayUSA
09 Apr 2024
Introducing BLONDEWAY, our new product line specifically designed to care for and protect blonde, white and grey hair.
Harnessing the properties of ethical and upcycled raw materials, including active peach stones, BLONDEWAY enhances every shade while protecting and nourishing the hair with active plant ingredients, cultivated through organic and biodynamic agricultural practices.
Our dedication to creative recycling allows us to incorporate reclaimed materials and ingredients, minimize waste and respect the principles of circularity.
Discover the Illuminating Power of Nature with BLONDEWAY.
Head to our stories to check out the full Blondeway Collection!
#Oway #BLONDEWAY
19 Feb 2024
Elevate your color experience with the NEW Customize Your Agricolor, crafted from nature’s finest ingredients.
The industry’s first permanent hair color system formulated with more than 35% biodynamic and organic sage macerate, delivering numerous benefits to both hair and scalp.
Key Ingredients:
- Biodynamic and organic sage: Unleashes beneficial polishing, antioxidant, and smoothing power.
- Ethical Prickly Pear Oil: Provides exceptional soothing, protective, and regenerating action.
- Plant-Derived Keratin from Hemp and Rice: Mimics the hair’s natural amino acid structure, fortifying hair and preventing micro-damage.
- Ash Tree Sap: Hydrates and shields the scalp and hair, while enhancing color longevity.
Experience a revolution in professional color with Agricolor.
.
#customizeyouragricolor #luxuryhaircolor #organichaircolor #OwayUSA
23 Jan 2024
A NEW SHAPE FOR THE MASK RITUAL.
Curly hair deep mask completes the picture: the entire Oway mask collection now comes in glass.
At Oway, packaging follows the gesture.
For masks, the wide opening of the glass jar makes the formula easier to take, portion and apply — from the first use to the last. A format designed around the texture of the product and the way it is experienced, turning every application into a more immediate, tactile ritual.
Glass adds its own material qualities: solid, inert, endlessly recyclable, and made to remain part of the cycle beyond the formula it holds.
Open. Feel. Apply. Repeat.
Discover more at owayusa.com or find a salon near you.
10 Nov 2026
On the days you skip a wash, The Plant & Mineral Dry Shampoo absorbs oil at the root and brings back volume.
Discover more at owayusa.com or find a salon near you.
06 Nov 2026
Our most-ordered conditioner, the frequent use hair conditioner.
Light enough for every wash, so hair stays soft without feeling coated, and the matching bath cleanses without stripping.
Discover more at owayusa.com or find a salon near you.
05 Nov 2026
Guess who’s back.
Now officially part of the Styling family.
Meet our Smoothing Cream designed to tame unruly hair, make blow-drying easier and help protect against heat and environmental stress.
Its leave-in formula smooths, defines and leaves hair soft, flexible and manageable.
New look. Same love for smooth hair.
Discover more at owayusa.com or find a salon near you.
03 Nov 2026
Pure beauty.
Rooted in conscious creation. @petergrayhair and his creative team work with Oway products to sculpt, shape and bring unique looks to life.
Publication: AMAZING Magazine — Issue 22
Model: TOEI / WILHELMINA
@toeisupicha@wilhelminamodels
Model: IONE KING / MARILYN
@ione.noel@marilynagencyny
Model: ALEYA ALI / WILHELMINA
@aleyabyali@wilhelminamodels
Photographer: STOCKTON JOHNSON
@stocktonjohnson
Hair: PETER GRAY / HOME AGENCY using OWAYUSA
@petergrayhair @homeagency@owayusaofficial
Makeup: REGINA HARRIS
@reginaharris
Casting Director: LAINE ROSENBERG
@castingbylaine
Studio: BLONDE STUDIOS
@blondeandconyc
Photo Assistant: ANDREW BRIDGE
@andylandnyc
30 Oct 2026
New season, new skin.
Shed the remnants of the past season with our Afterglow Body Renovater, a rejuvenating exfoliating scrub that renews and smooths the skin, revealing a softer, more radiant finish.
Formulated to remove dead skin cells and surface impurities while stimulating skin renewal.
Discover more on owayusa.com
28 Oct 2026
As the seasons shift, so do your hair’s needs.
Our Enriching Hair Conditioner replenishes moisture and deeply nourishes dry hair, restoring softness, body, and natural vitality.
Discover the secret to effortless detangling on owayusa.com or through a salon near you.
27 Oct 2026
The deep hydration ritual.
Restore moisture and softness to the hair fiber through a synergistic botanical complex.
Discover our Moisturizing line featuring the award-winning Moisturizing Mask.
20 Oct 2026
Deep hydration as an essential act of care.
A choice dedicated to the long-term integrity of the hair.
Discover more at owayusa.com or find a salon near you
19 Oct 2026
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