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š Head of Music @artlist.io
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Here are a few thoughts I had that @taliarizika and I put together.
With all of the new AI advances, itās easy to feel behind.
But weāre here to remind you that what makes you a great creator is already inside of you āØ
Link in Bio to Read Full Article
24 Nov 2025
The first ever Artlist song camp in Los Angeles in collaboration with @laampmusic and @whatarepophangs so honored to be collaborating with legends @chrisanokute @noreenprunier @audreypinewright @angelynamboyd a powerhouse team empowering independent musicians for real #songwriters #songwriter #writingcamp #indiepop #music #indieartists
13 Apr 2025
Artlist All Star Easter Session š° so much talent āØso much incredible new music was born š¶ and we even got a surprise visit - @ielbaz + @irabelsky Artlist Co-CEOs š thank you @golddiggersla for having us š„ thank you to all the wonderful Artlist Original label leaders for your amazing work @sharonanomder @lancewconrad @davidgreenbaumm @pennyflyentertainment @everybody.music @ibrucehamilton @brianmoroney @flyonthewallmusic @jaydenton @bheardmusic @katrinamaestone @gabrielkelley @artlist.io @lifeatartlist
26 Apr 2025
The universe is enormous. Our time here is small.
Iām still reflecting on arriving at Space Camp and watching a simulation of the universe unfold across the planetarium dome. I had the privilege of giving the opening remarks for the Creative + Tech Orbit gathering at the U.S. Space & Rocket Center, surrounded by people shaping what comes next across entertainment, technology, space, and AI.
Standing beneath that vastness gave me a powerful perspective: we may be small in the scale of the universe, but what we choose to build here matters, and will echo across the universe.
That feels especially true at the intersection of entertainment and technology. Weāre entering a moment when new tools are expanding what creators can imagine and bring to life. The opportunity is not just to use technology, but to shape it in ways that unlock and protect human creativity and make new kinds of stories possible.
How we create, collaborate, and use these tools will help define what this moment becomes.
The people that push the boundaries of innovation to explore space are true inspiration, and Iām grateful for the opportunity to see it up close. My biggest takeaway is that in order to push the boundaries, we must overcome fear and understand its all in our mind.
Iām grateful to @cleestormnow and @anniehanlon and everyone who brought this community together, and proud that @artlist.io helped make the gathering possible.
10 Nov 2026
Our new orchestral interpretation of one of the most iconic works in classical music ā āRide of the Valkyriesā by Richard Wagner.
No AI was used in the creation of this recording.
Composer: Richard Wagner
Orchestration & Production: @maxmarkan
Mix and Master: @funkyforreststudio
Orchestra Recording: @budapestscoring
Commissioned by: @artlist.io
Produced by: @lancewconrad & @funkyforreststudio
#recording #scoring #music
15 Sep 2026
44
Thank You
@oferbambi @noga_winokur @miriamwin4 @yuvigerstein @noamlevinberg @yehezkelraz @davidgreenbaumm @lionetmusic @sharonanomder @eyal_raz__ @assaf_ayalon @irabelsky @ielbaz @jamesjbeshara @liorsas @fine_yossi @arnonzuckerberg @kirstencollins @mizu_online_academy @lala.tamar.official and all the amazing people in my life.
21 Jun 2026
Back from @sxsw
Such an interesting moment in time for technology and creativity.
It feels like this intersection is bubbling, melting, and reshaping in real time.
The next few years will completely redefine creative workflows, how things are made, who gets to create, and how fast ideas come to life.
But I donāt think it will redefine what it means to be a great creator.
If anything, the opposite.
I believe weāre about to witness a true creative renaissance,
where the most cutting edge creators and bold, original visions rise to the surface.
Because when tools become more powerful and accessible,
taste, perspective, and storytelling matter even more.
It was an honor to explore these ideas on our SXSW panel alongside @#Christina Lee Storm, Chad Nelson , and Joshua Davies , and to represent @artlist.io at such an inspiring gathering of creators and thinkers.
Feels like weāre just getting started.
Austin vibes photo dump attached š
16 Mar 2026
Episode 31 of the Culture FYIārs Podcast is now live on FYI.
Link in bio, YouTube, or wherever you listen to podcasts.
This week: Ori Winokur ā AI and Music Videos.
A conversation about creativity at scale, technology as a collaborator, and how AI is reshaping the future of music and visual storytelling.
Ori Winokur is the Head of Music and Sounds at Artlist, where he helped scale the organization and its Originals entity, driving a 10x uplift in music revenue and launching a multi million dollar distribution platform.
A pioneer in AI powered music, Ori has implemented intelligent systems across Artlistās workflows and previously developed patented algorithmic music tools. In conversation with will.i.am, he breaks down how AI can support creative decision making, streamline production, and open new doors for artists while keeping human instinct at the center.
After you listen to the episode, head to the FYI Project to explore exclusive behind the scenes from Capriās āPing Pongā music video with Director Jordan Orme (@jordan_orme), and see how they blended traditional film with AI technology to bring the concept to life.
šScan the FYI Project QR code to unlock:
šø BTS photos
š£ļø Bonus discussion
š„ OPPs: Other Peopleās Projects
ā¢ Howie Miura - Lunch Bag Brigade
Episode 31 is live.
š² Download FYI.AI
š§ Watch on YouTube ā link in bio.
27 Jan 2026
AI Amplifies Creativity. IP Protects It.
Iāve always believed in technology as a force for creative empowerment.
Long before AI, my work has been about removing friction so artists can focus on what matters most creating.
AI does this brilliantly.
It lowers barriers, accelerates ideas, and gives people access to tools they never had before.
Iām convinced AI will help unbelievable talent emerge.
That kid with raw musical instinct who never had the right tools, education, or access until now.
Thatās incredibly exciting.
But hereās the question we canāt avoid.
What happens the day after that artist breaks if there is no real copyright or monetization infrastructure behind the work?
Without IP guardrails, we are not building a creator economy.
We are building a sandbox. A place for experimentation, fun, and creative dopamine but with no path to sustainability.
And that is where the irony shows up.
So many AI music users openly say they are trying to earn money from their music.
That instinct is completely valid. Music should be a livelihood.
But royalties, sync, publishing, licensing all of it rests on one foundation.
Intellectual Property.
If IP erodes on the way in or on the way out, even the most talented creators are left with attention, not ownership.
Visibility, not careers.
The opportunity with AI is not to trade rights for speed.
It is to amplify creativity while protecting the foundation that allows artists to build real lives from their work.
The future is not anti AI.
It is AI enhanced creativity built on clear, protected rights so the talent AI helps unlock does not disappear the moment success arrives. šø Film still from The NeverEnding Story (1984), directed by Wolfgang Petersen. Ā© Constantin Film / Warner Bros
11 Jan 2026
Iāve been waiting for this one.
@warnermusic shakes hands with @sunomusic š¤
Landmark announcementā¦ but so many unanswered questions.
Yes - this likely marks the end of the digital Wild West of unlicensed training on commercial music.
Yes - the other two majors will almost certainly follow with their own Suno deals.
But once the lawsuit dust settles, the REAL questions begin:
Will Suno users truly be allowed to distribute generative tracks based on famous artistsā work as their own music on streaming platforms? What does that even look like in practice?
Can users generate film/TV soundtracks āin the style ofā legendary composers and use them freely, without eroding the sync market or undercutting human composers?
Why was Songkick part of this deal? What does a direct-to-fan live platform have to do with an AI song generatorā¦ unless Suno is being positioned as a new fan-engagement arm for REAL artists?
https://lnkd.in/e-twcK2g will opt-in actually work? With masters, publishing, estates, performers, and songwriters ā who approves what? How is it monitored? And how many artists will opt in before they fully understand the creative and financial implications?
How will attribution work? Broad models canāt reliably give credits. The only realistic path is closed-circuit, artist-specific models. Thatās why likeness is explicitly part of the deal: Weāre moving from āwide-open Sunoā to āGenerate an Ed Sheeran trackā modules trained on tightly licensed, trackable data.
This is a huge moment, but not the final shape of AI music.
Itās just the end of chapter one.
Chapter two will be written in the details:
Who opts in.
Who gets paid.
How much creative & commercial freedom remains inside these newly forming AI-music walled gardens.
25 Nov 2025
And so the AI-music regulation journey continues. Now itās @warnermusic turn to lock it in.
As expected, more platforms are striking deals with the majors, and these deals are setting a very clear industry standard: fully licensed and tightly controlled use of AI generated music.
The last big domino will be @sunomusic , the platform with the most hype and traction. But even they will ultimately need to align with this new reality.
My bet is that Suno will double down on Suno Studio and lean into AI as a creative companion for original music making. Fully generated tracks will shift into a closed garden, used mostly for memes, experimentation, and casual music play.
When it comes to commercial use, the direction is obvious. It will be regulated, rights-cleared, and monetized just like every other part of the music ecosystem.
And honestly, we should all welcome that.
AI unlocks unbelievable creative power, but it should never wipe out copyrights or undermine the people who built this industry. If we do this right, AI will not shrink the music world. It will expand it and open up new horizons creatively and commercially.
20 Nov 2025
This move by @universalmusicgroup is more than a settlement. It marks a fundamental shift in how the music industry is choosing to engage with generative AI.
By partnering with @udiomusic Universal didnāt just make peace with AI technology. They reshaped the battlefield. The deal brings Udioās technology into a closed circuit ,a licensed and rights-cleared environment built together with UMG.
In doing so, Universal shut down the wild and uncontrolled version of Udio and replaced it with one that operates fully within the industryās framework.
It is the same transformation we saw when Napster and Pirate Bay became @spotify . What began as disruption eventually evolved into structure, scale, and new opportunity.
The message is clear:
The future of AI music isnāt outside the system, itās inside it, re-engineered for rights, revenue, and responsibility.
29 Oct 2025
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