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Bio
Memories and emotions. Objects and experiences. Stockholm, since 2006.
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Recent posts
The season for staying in.
#Byredo
07 Nov 2026
For the ones who have everything.
The ones who never ask for anything.
And the ones you know so well, you can already imagine them opening it.
The BYREDO Gift Edit.
A selection of fragrance, beauty and objects for the home.
#Byredo
04 Nov 2026
A MIDWINTER’S TALE.
The Art of Gathering.
In Sweden, winter has a way of bringing everyone into the kitchen. Gingerbread dough is rolled out, familiar recipes are passed around, and the afternoon unfolds at its own pace.
A little glimpse into the spirit of julmys.
#Byredo
03 Nov 2026
‘Tis the season.
#Byredo
02 Nov 2026
Making a little Byredo winter magic in Tokyo.
It takes a village.
A Midwinter’s Tale Café, Tokyo, now open.
Come enjoy a coffee on us.
From October 30 to November 3.
Opening hours 11:00 AM - 7:00 PM
5 Chome-11-1 Jingumae, Shibuya, Tokyo
#Byredo #Tokyo
Videographer @fabianparkes
Video Editor @evan.am_
Producer @cauliflower.zip
30 Oct 2026
A Midwinter’s Tale Café in Tokyo, from October 30 to November 3.
In the northern part of Sweden lies a region known for its rich traditions of folk art and craftsmanship. Quaint wooden houses are painted Falu-red, with white-painted gables and trimmings. It is here, in Dalarna, that a Midwinter Tale unfolds.
Bringing together past and present, tradition and imagination, A Midwinter’s Tale offers a glimpse into a Swedish winter: a place to gather and celebrate the season. Have a seat and enjoy a cup of coffee and a warm cinnamon roll, embracing a little bit of Scandinavia in the heart of Tokyo.
Opening hours 11:00 AM - 7:00 PM
5 Chome-11-1 Jingumae, Shibuya Tokyo
#Byredo #Tokyo
Photographer @daisuke_shima_photography
Photo Assistant @kei_ikd
Production @cauliflower.zip
29 Oct 2026
A red house has popped up in Tokyo.
Have you seen it?
A Midwinter’s Tale Café.
Coming soon.
🤍🇯🇵
#Byredo #Tokyo
Videographer @fabianparkes
Video Editor @evan.am_
Production @cauliflower.zip
29 Oct 2026
See you in Tokyo. Very soon.
A Midwinter’s Tale Café
From October 30 to November 3
5 Chome-11-1 Jingumae, Shibuya Tokyo
CGI by @flirt.studio
#Byredo #Tokyo
28 Oct 2026
Beauty speaks in many ways.
Byredo for Numéro Netherlands, Issue 15: Decoding Beauty.
Products used
Eyeshadow Borealis
Matte Lipstick On The Edge, Eperdu
Satin Lipstick Redolence, Deca Dance
Liquid Lipstick Vinyl Fantôme, Flushed, Red Light
Liquid Lipstick Matte Marriage, Utopie
Models @roosschreiner @jiaqichok @mounamodels
Photographer @lotte.schriek
Hair @foos1e
Makeup @eveskolomies @officialbyredo
Nails @naildbynmc
Set design @indavaa
Production @current.production
Producer @2440u
Photography assistance @nadiadekkerphotography
Editor @timiletonja
@numeromagazine @numero_netherlands
#Byredo #NumeroNetherlands
25 Oct 2026
A Midwinter’s Tale.
Look up. Something is coming from the North.
#Byredo
21 Oct 2026
BYREDO × IITTALA.
Designed to shift with flame, scent and the changing light around it, LJUS turns everyday moments into rituals.
The holiday collection features a photophore, reed diffuser vessel, candle lid, candle base, incense holder and incense sticks in Bibliothèque, Burning Rose and Tree House.
Bibliothèque also returns as a reed diffuser, designed to accompany the glass vessel beyond the life of the fragrance itself.
Each piece crafted from glass explores the relationship between material, scent and atmosphere.
#Byredo #Iittala
Photographer: @seemisamuel
18 Oct 2026
Introducing LJUS, Swedish for light.
This holiday season, BYREDO x IITTALA bring together glass, scent and flame in a limited-edition collection shaped by a shared Nordic atmosphere. Crafted in Finland, each glass object captures and reflects the changing light, transforming everyday moments into rituals of light and scent.
#Byredo #Iittala
16 Oct 2026
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