zeda

zeda

@notzeda

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sweet girl. big world. between ideas and making them real.

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are we full of fashion after the #metgala2024 ? 07 May 2024 Sooo, today marks 6 great months at Soho House and WHAT a whirlwind it’s been! 🥹🤍 18 productions, countless creative collaborations, new cities, new faces and so many beautiful moments along the way. From fashion and film to music, art, food and everything in between, these past six months have been about bringing people together, building communities and creating experiences that mean something. So grateful for the people I’ve met, the relationships I’ve built, the ideas I’ve been trusted to bring to life and everyone who has made the journey what it is. And the biggest thank you to the bestest team ever: Kwabena, Esther, Merissa, Diane, Jee, Pam, Harry and Elise plus the biggest shoutout to Anna and Morgan!!! Hope you enjoy scrolling through a glimpse into six months of doing what I love. Here’s to more creativity, community and connection… All photo credits to the respective photographers: @guilhermertds @crackmagazine @yam_photography @jodyhartley_photos @pharaohdraws @mcrfinest 🤍 20 Oct 2026 need to get back to this fashion thing 🥲 16 Oct 2026 A day of talks, community, fun things to do and free access for all? Sign me up! Thank you so much to @visaireland and @irelandfashionweek for having me host and moderate such an incredible day of conversations, activations and creativity! So many brilliant minds, perspectives and moments of connection, all in one space. What a way to round off my Ireland Fashion Week! 💙 Pictures by @alexdelchill x @aiiwong 🥹🤍 13 Oct 2026 The Irish Edit Showroom. 💚 29 designers. Two days. Four showcases. One incredible creative community. An idea brought to life by so many talented hands. Thank you to everyone who trusted the vision and gave their time, energy and creativity to making it happen. Will never forget this! Here are pictures from the stalls of some of our amazing brands 🥹🤍 THE CREDITS Creative Director, Producer & Stylist: @notzeda Co-Producer & Set Designer: @jennynulty_ Advisors: @siobhan.whelan @roisinscanlan Backstage Lead: @adeola.portfolio IFW Backstage and Volunteer Management: @tomas_cronnelly Venue: 1WML @windmillqtr Styling & Production Assistants @avakennyxx @lauren.mcnallyyy @andreajjolan @fina110 @jennyoldenn @sophie.moutray @sophie_sheridanburns @itsshannonwilliamss @rye.brennan @juliannetierney @ruminic @siddhii_16 @maerta.ep @beibhinn_healy @lucie.coughlan @juliebuckleyy @diadikalina @leahxrandles @hannnahloveeee Models & Agencies Shamique, Lindsey, Karthik, Padraig @assetsmodels Ciara K @notanother.intl Olan, Blessing, Kyra, Sonya, Abbey @rosmodelmanagement Hair: @georgiahaverty_ @ultan_keena_pro @lorealpro @lorealpro_education_uki Makeup & Body Skin Finish: @lanslondon @sosucosmetics @drippinggold Music: @colinfromfinance Poster Design: @chris_hanna_design Draping: @gorilla_design_ltd Lights & Audio: @taurusproductions.ie Photography: @sia.suil Videography: @sovrastudios Drinks & Partners @1800tequila @wearesomethingandnothing @_fiercemild @hosonsbrands @tonyschocolonely_uk_ire @cadence Special Thanks @visaireland @virginmediatelevision @ds_ireland @feelatone @marksandspencerireland Presented as part of @irelandfashionweek 2026. Available to watch on @virginmediatelevision. 💚 12 Oct 2026 What a magical, magical thing we get to do. 🥹💚 I’m genuinely lost for words at the love and feedback The Irish Edit Showroom has received. An idea I pitched a long, long time ago finally came to life, and in a way more magical than I could have imagined. To the entire Ireland Fashion Week team, thank you for believing in the vision, pushing it forward and, most importantly, letting me run with it! Ashley, Roisin, Laoise, Siobhan and everyone who worked tirelessly behind the scenes, thank you, thank you, thank you. We brought together 29 designers from across the length and breadth of Ireland, showcasing the extraordinary things their hands, minds and imaginations have created. I am so incredibly proud of each and every brand that took part. I hope we made you proud, and I am so excited about what the future holds for you all. To Jenny, my incredible partner in bringing this to life, and every single collaborator, creative, model, assistant and person who gave their time, talent and energy to this project, thank you. You made the vision so much bigger than just an idea. There is something so special about seeing what happens when a community comes together to create, support and celebrate one another. This one means a lot. Ireland, you have my whole heart. 🇮🇪💚 The Irish Edit Showroom, Ireland Fashion Week 2026. INCREDIBLE Images by @sia.suil 🥹🤍🤍 12 Oct 2026 The Runway 08.09.26. An idea that came purely from my head and heart, brought to life with so many incredible people. What an honour it was to work on this event. I really do carry Ireland with me wherever I go. 🇮🇪 Soho House Cities Without Houses presents The Runway, a Design Guild Dinner in partnership with Ireland Fashion Week, Slancha and Dublin Airport. A celebration of Irish fashion, design and community, bringing people together through food, conversation and connection ahead of Ireland Fashion Week 2026. A very special one. 💚 Creative Director and Producer: @notzeda Show Production Co-ordinator: @adeola.portfolio Styling: @eoin.gavin Styling Co-ordinator: @zani.bby Make-Up: @erinburke_makeup for @sosucosmetics @drippinggold Hair: @loxperience for @lorealpro_education_uki Models: @morgantheagency @assetsmodels @rosmodelmanagement @notanother.intl @axis.models Film: @video.artem Photography: @guilhermertds @aoifelouisephotography Food: @ibile_restaurant Drinks: @coole_swan @tindalwines Venue: @theexobuilding Event AD: @slancha Event Design: @studiograce.ie Florals: @flowerpop.ie Draping: @skcdrapingltd Runway: @wearemovement_ AV: @taurusproductions.ie DJ: @colinfromfinance Designers: @ainedoyledesign @annastasiastudios @aoifemcnamarax @begleyandbowie @weareboldgolf @caoimhepowellstudios @charlat4ns @cloudsinmycoffee____ @dornan.designs @evanotoole @__finifini___ @gemmaholdenarchive @grainnemaher_thebrand @illlina.brand @irelandseyeknitwear @jodierosecollins @kapaeri.co @louiscopeland_and_sons @lunasa.irl @magee1866 @marmala__ @maryosullivan_design @mayagrishamofficial @nimiiny @o.c.d.esigns @paulcostelloeofficial @quinnlanedesign @rashhiiid @re_textiledesign @saradendesigns @sarahmcgath1 @sashadonnellanstudio @sest6872 @stapleton.menswear @tarikakinney @tess.textiles @thesixthlanguage @torinoneilldesign @trionaofficial @tygjms @wikiish Last but never ever least, our incredible BOH team, please find full credits in @theartofstyling.ie bio! 🤍 09 Oct 2026 there is a task true visionaries ask of you that sometimes makes you stand up a little bit straighter. please forgive me for taking exactly one year to post these images, I was somewhat toiling away… last summer, I got the opportunity to work as both a production and styling assistant for the spectacle that was by Zalando’s Visionary Award 2025 winner Bubu Ogisi of IAMISIGO. the whole experience was nothing short of a whirlwind and a whole sun was earth spin later, we are all still feeling the magic. it was such an incredible, demanding and eye-opening experience that let me add to my very full bag of tricks and it’s an honour to now be back again this year, this time as lead producer for our CPHFW presentation which you will experiencing in a little less than 13 hours. it will be nothing short of…magic. for now enjoy these delicious images by @goldiewilliamsvericain CREDITS for SS26 Photography by @goldiewilliamsvericain Brand @iamisigo Creative director @bubuogisi Creative assistant @mdolixe Styling by @kkobi1 Production lead @tusharhathi Production and Styling assistant @notzeda Casting by @emmamatell Hair by @sara_mathiasson Make-Up by @tinakhatrimua Nails by @nuva.nails.cph Sound by @phantom.wizard Artistic Direction @mbanga.mbanga.mbanga ✨ 05 Aug 2026 #AD After a busy busyyyy season I’ve been trying to properly reset my wardrobe and clear out the pieces I don’t wear anymore, there was so much just sitting there, things I’ve outgrown or just don’t reach for now.. Sooo I’m sending everything off with Oxfam Postback so it can actually have a second life instead of staying in my wardrobe. It’s really easy to do, you just send it with An Post, by home collection or in your local! Fun fact: they’ve actually sent over 44,000 donation bags across Ireland in the last year, which makes sense because I didn’t realise how much I was holding onto until I did this So here’s me making space for what’s next! ✨✨ @oxfamireland @anpostofficial @communityfoundationireland Video by @mariehjunker 🤍 04 Jun 2026 The future is shaped by the rooms we enter. And by the people willing to say: “Come with me” Different industries. Different stories. Different perspectives. One shared commitment To open doors, share experiences, and make access a little less dependent on who you already know. Meet the mentors behind this year’s Digital Mentoring Program 🌟 03 Jun 2026 having a vision is easy, it’s getting people to buy in…now that’s the hard part. Throwback to our launch night in @segotia_dublin for A Portrait of Éire. Photos by the amazing @_jasminehughes_ 🤍 really proud of this imperfect curation that came together with the support of magical hands. The list of the 13 artists all on @thezedascene ✨ MAJOR shoutout to the Segotia team for holding me through this process! Will never forget it 🤍 looking back at these images hits different knowing how much things you gotta self fund in Ireland to get anything done, you gotta bargain, beg, pitch and when it don’t work, do it anyways, I’m exhausted looking at that girl man 🧎🏾‍♀️ 02 Jun 2026 Meet Zeda @notzeda one of our mentors for the Digital Mentoring Program on June 10th ✨ Zeda is a producer, curator, visual artist and cultural storyteller working across fashion, creativity and community. @notzeda will help you navigate fashion, creative industries and culture-led storytelling, while building a creative career that feels aligned with who you are. What could shift for you if the right conversation finally gave you access to the industry you have been trying to enter? ✨ ⏱️Last chance to apply by midnight. 🔗Apply through the link in bio 20 May 2026

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C6rgVZwsbc8are we full of fashion after the #metgala2024 ?
DeuZvlFiCrZSooo, today marks 6 great months at Soho House a…
Dek0A_5IBOCneed to get back to this fashion thing 🥲

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