Norrøna

Norrøna

@norrona

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Recent posts

Our doors are open, London! 🇬🇧 We've officially opened our new flagship store at 15 Regent Street, St James's. Since 1929, our passion for the outdoors has driven us to develop technical products built to last. Bringing this heritage to London, a city with a rich history of exploration and mountaineering, marks an exciting new chapter for Norrøna. More than a place to discover our technical collections, we hope our new flagship will become a meeting place for London's outdoor community. A space to share experiences, find inspiration for new adventures and connect through a shared passion for the outdoors. Whether you're looking for technical gear, inspiration for your next adventure or simply want to explore the store, stop by and meet our team. We look forward to welcoming you! 📍 15 Regent Street, SW1Y 4LR, London 13 Nov 2026 Some goodness from the trip to Norway earlier this year with @norrona. This ridge and the 360 views were insanely beautiful, especially at sunset. We only scratched the surface of what is to discover in Norway and I can't wait to go back. Drone shots by @simonsjokvist. @propain_bicycles @jensonusa @norrona @gopro @noblwheels @vorsprungsuspension @maxxisbike @ergonbike @topeak @met_helmets @bluegrass_eagle @uswesports @oneupcomponents @julbo_eyewear @sarisofficial @ridewrap @tq_ebike @fidlockbike @rimpactmtb @galferbike @project321 @steadyrack @timepedals @hayesbrakes @kmcchain @mudhugger2 #mountainbiking #mtb #norway #welcometonature. 13 Nov 2026 🎿 GIVEAWAY: WIN @TEAL_HARLE FULL NORRØNA SHELL KIT Teal's put this kit to work in Bute Inlet. Now it's your turn. TO ENTER: Tell us in the comments where you'd take your new @norrona kit. One winner selected November 19. #TGRRocketScience 12 Nov 2026 Chamonix, here we come! 🏔️⛷️ The Norrøna x GORE-TEX® Brand Freeride Festival returns March 18–21, 2027! Three days of freeriding, legendary terrain, world-class athletes and unforgettable moments in the mountains. Explore some of the best freeride terrain in the Alps through a range of clinics, from steep skiing and backcountry freestyle to avalanche awareness and exploring the legendary Vallée Blanche. Learn from experienced mountain guides, ski alongside Norrøna ambassadors and connect with fellow freeriders. And this year, we’re adding Courmayeur in Italy to the adventure! Tickets are officially out! Secure your spot through the link in bio. 11 Nov 2026 In memory of Andreas Tonelli. 🕊️ On November 18, we will share a documentary following Andreas and Giovanni in the first ascent and descent of Cerro Mercedario (6,770 m) in Argentina by bike. A remarkable achievement, and a chance to remember Andreas, his passion for the mountains and the adventures he shared with those around him. The documentary will be available on Norrøna's YouTube channel from 16:00 CET on November 18. . @andreas_tonelli 10 Nov 2026 Across fjords, along the coast and into the mountains, Arctic Voyage connects some of Northern Norway’s most remote places by sea. With S/Y Varg at the center of the journey, every stop brings a new landscape and a new way to explore, with Andørja as the first Norrøna lodge along the way. Welcome north, and Welcome to nature. 09 Nov 2026 London, the wait is almost over! This Thursday, November 12, we officially open the doors to our new flagship store on Regent Street. For a fourth-generation, family-owned Norwegian brand, this marks an important milestone. Since 1929, our passion has been to create products that inspire people to explore the outdoors. Now, we’re bringing that passion to the heart of London. But this is about more than opening a new store. We want to create a meeting place for London’s outdoor community. A space to share experiences, discover new adventures and come together through a shared love for nature. Join us on opening day to explore the store, discover our collections and guided adventures, and meet the team. To celebrate, the first 50 customers will receive an exclusive goodie bag. 📍 15 Regent Street, SW1Y 4LR, London 📅 Thursday, November 12 You can also win a spot at our exclusive opening event on November 19. Find out more at norrona.com/events. Welcome to Nature, London. 08 Nov 2026 Clocking in for the night shift with @outboundlighting. Video by @nolan.fielding. @propain_bicycles @jensonusa @norrona @gopro @noblwheels @vorsprungsuspension @maxxisbike @ergonbike @topeak @met_helmets @bluegrass_eagle @uswesports @oneupcomponents @julbo_eyewear @sarisofficial @ridewrap @tq_ebike @fidlockbike @rimpactmtb @galferbike @project321 @steadyrack @timepedals @hayesbrakes @kmcchain @mudhugger2 #mountainbiking #home #mtb 05 Nov 2026 Freeride has changed a lot in more than two decades. So has the gear built for it. When Norrøna started developing lofoten, the idea was to build a freeride collection from scratch. Athletes were involved from the beginning, with GORE-TEX® Technology at its core. Since the first collection launched in 2004, real-world testing, athlete feedback and material development have shaped every generation. As the demands of freeride changed, lofoten and GORE-TEX® Technology continued to evolve. 22 years later, that shared development is still part of what defines lofoten. A long-standing partnership, built around the same goal: better protection for big mountain freeride. 05 Nov 2026 Every story has a beginning. And ours starts in summer 2027. Andørja Lodge will soon welcome its first guests. Bookings are now open. Secure your stay at destinations.norrona.com. Architectural Visualization: MIR 04 Nov 2026 Uphill and downhill demand different things from your gear. On the way up, low weight, breathability and freedom of movement matter. On the way down, protection from wind, snow and demanding conditions becomes the priority. That's why we developed møre. Our lightweight freeride and touring collection combines these needs, with technical details like ventilation to release excess heat, stretchy materials for freedom of movement and waterproof GORE-TEX® protection. Built for the climb. Ready for the descent. Photos: Sverre Hjørnevik 03 Nov 2026 Earlier this year, we set out to find Norrøna’s first-ever hiking ambassador. And the response? More than 2,000 applications from outdoor enthusiasts around the world! From long-distance adventurers spending months on the trail to everyday hikers who simply love being outside. Reading your stories reminded us just how many different ways there are to enjoy the outdoors. Choosing just one wasn’t easy. But we’ve finally made our decision. A little hint? Our new ambassador has mountains right on their doorstep, spends just about every waking hour outdoors, and is no stranger to ski touring, mountain biking or fishing either. Could it be you? Or someone you know? Stay tuned. The reveal is coming soon. 02 Nov 2026

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Dfr6P9ZlwfuOur doors are open, London! 🇬🇧 We've officially…
DfryKSPSEngSome goodness from the trip to Norway earlier th…
DfpjvM-CSSh🎿 GIVEAWAY: WIN @TEAL_HARLE FULL NORRØNA SHELL K…

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