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Bio
Founder and CEO of Smith-Petersen PR and Communication agency @smithpetersenpr
Links
www.smith-petersen.com-
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Recent posts
Thank you all for coming to Celebrate the new Langosteria London @langosteria it has been phenomenal 🇬🇧🦞🥂
12 Nov 2026
Happy 45th Anniversary @ad_italia and thank you @as4d for featuring our home and cover and sharing this special moment at the Great Anniversary exhibition @pacmilano🤍🤍🤍
10 Nov 2026
When a picture says it all thankful for a beautiful weekend in Copenhagen with the family @christian_e.s @roberto.erba.springorum @carolauraschmidt ♥️🇩🇰♥️🇩🇰
09 Nov 2026
Thank you @heleneneumann for a beautiful Mass at Marmor Kirke 🇩🇰♥️🇩🇰
08 Nov 2026
Weekend in Copenhagen always the best 🇩🇰
07 Nov 2026
Thank you Tina we love love staying @theapartmentdk in Copenhagen 🇩🇰♥️🇩🇰
06 Nov 2026
Absolutely best Japanese lunch and experience ever and in Copenhagen @madsbattefeld @sushi_anaba
06 Nov 2026
Copenhagen with you @christian_e.s nothing makes me happier 🇩🇰♥️🇩🇰♥️
06 Nov 2026
Roma with Mamma ♥️
05 Nov 2026
Amazing opening night The Vagina Monologue @teatrocometa congratulations @mariagraziachiuri @racheleregini and Niccolo Regini 🎭💫♥️
04 Nov 2026
Thank you John @johnpawson @johnpawsonworks for creating our new home where nothing else is needed the nature outdoor embraces the indoor it is absolutely magical and thank you @ad_italia @as4d for the amazing cover and feature.
Also a very sincere thanks to our local architect @marchesi_giulio and construction company @studio120___ without you both this would never have been possible at the perfection and determination you put in to this amazing project
29 Oct 2026
Tutto è cominciato nella New York degli anni Novanta, lavorando insieme al primo flagship store di Calvin Klein in Madison Avenue. Oggi, a distanza di decenni, l’amicizia tra John Pawson e Noona Smith-Petersen prende forma in una casa immersa nella campagna piacentina.
Per l’amica di lunga data, il maestro britannico del minimalismo ha immaginato un rifugio essenziale e rigoroso, dove architettura, luce e proporzioni diventano protagoniste. Un progetto che racconta la sua inconfondibile idea di bellezza, fatta di sottrazione, equilibrio e silenzio.
Il reportage completo è all’interno del nostro numero di novembre, lo speciale dedicato al 45° anniversario di AD Italia. Ora in edicola. #AD45
Link in bio
✍️ @as4d 📐@johnpawson 🏡 @noonasmithpetersen 📸 @giulioghirardistudio styling @studioelenamora__
It all began in 1990s New York, when they worked together on Calvin Klein’s first flagship store on Madison Avenue. Now, decades later, the friendship between John Pawson and Noona Smith-Petersen has taken shape in a home nestled in the Piacenza countryside.
For his longtime friend, the British master of minimalism has conceived a refined, understated retreat where architecture, light, and proportion take centre stage. A project that embodies his unmistakable vision of beauty, defined by simplicity, balance, and stillness.
27 Oct 2026
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