Noble Signs

Noble Signs

@noblesigns

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We are a multi-disciplinary studio in New York City.

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CHECK OUT OUR FANCY NEW SIGN! It may have taken us all of lockdown to complete but she’s finally hanging loud and proud on the front of our Atlantic Avenue studio. Crazy it’s been over two years since we first moved into the former Lillian Dress Factory in East NY. Well it took a minute but we finally got it signed up! Give us that honk of approval if you’re driving by (or an approving nod if you’re passing over on the L train) #noblesigns #signs #eastnewyork #brooklyn 08 Jun 2021 We don’t think you’ll be waiting QUITE this long in the @radiobakerynyc line, but a few minutes can feel like forever when you’re waiting for those scarily good baked treats! 💀Shout out to Jennifer and Lila, who masterminded this hilarious tribute to RB’s storefront sign. We are seriously impressed with their creativity here, and are flattered that some of our work made it into one of the larger-than-life Halloween displays that you can find all over the city during this time of year. Hope that everyone has a wonderful time enjoying these last few days of spooky season! 🎃 Photography by Logan Fischer & Molly Woodward 30 Oct 2026 It’s been 3 months since Amanda Choy and @nytcooking premiered City of Signs on YouTube. If you haven’t seen it yet, it’s freaking amazing. We’re still getting asked about it almost daily as more people discover the passion and craft behind this film about making signs in New York City. Amanda shadowed the Noble Signs team for more than a year, capturing team meetings, client meetings, road trips, studio sessions, installs, sign saves, and plenty of meals together. She also interviewed over a dozen team members and collaborators, so the film holds all the diverse voices behind our work, the highs, the lows, and everything in between. Her film captures the humanity of New York City the same way we strive to in our work. It’s funny, exciting, and hopeful. We’re eternally grateful to Amanda and the New York Times for making it possible. It was Absolute Cinema, and we felt it deserved a proper movie poster, so we made this piece of fan art as a small thank you. Poster design by David Barnett, Sean Joyce, Tara Perry, and Francine Zhou, based on original photography by @carriehamilton . Photograph 3 by Molly Woodward. 27 Oct 2026 Hector’s Cafe & Diner in the Meatpacking District, which was in business since 1949, sadly became a victim of neighborhood gentrification and closed its doors after 76 years on July 18, 2025. This affordable free-standing diner tucked directly underneath the High Line served 🍔 burgers made with fresh beef from one of the last Meatpacking District vendors and was once open 24 hours a day serving all the butchers working in the area as well as late-night club-goers. We absolutely loved its original dining counter with its row of deeply cushioned stools shaped like Dots gumdrops. (Swipe left for interior photos 2-3). Many may recognize its interior as it was featured in “Taxi Driver”, a window into the grungier past of the Meatpacking District as well as from scenes from “Law & Order”. • Up until last year, Hector’s was able to survive the many changes in the neighborhood/gentrification due in part to the fact that it had a long-term below market lease with the City who owns the property along with the neighboring Meatpacking buildings. But in a deal the Meatpackers co-op struck with the City, they agreed to end their lease early (it was due to expire by 2033) so that the City could potentially expand the Whitney Museum of Art, the High Line spaces, as well as build new rental apartments. • Thankfully we were able to document Hector’s before it closed and included our photos of both the exterior and interior in our new book “Counter Culture: New York City’s Greatest Diners & Luncheonettes” which is available at your local bookseller or online worldwide. (Swipe left for book spread photos 4-6) • We are also happy to report that our friends @noblesigns and the New York Sign Museum in Brooklyn were able to save Hector’s signage and some diner memorabilia including menus and a swivel stool, which are now on display at the museum, which is located inside their active workshop. (Swipe left for 7th photo). We encourage everyone to visit @nysignmuseum by purchasing a guided tour ticket available on Fridays and Sundays. 20 Oct 2026 Special delivery! It’s our Ace’s Pizza branding 💛♠️👾 We worked with @acespizzaspot in 2021 to craft the visual identity and signage for their first location. 5 years later, they’ve expanded across the boroughs and we took that work into custom designed menus and packaging. After-school pizza party memories, vintage video games, and 90s chain restaurants informed our strategy with Ace’s. It’s all about the joy of being a kid and that feeling you get taking that first bite of Motor City-style deliciousness. Noble Signs Project Team: Creative Director - David Barnett Art Director - Blakey Bessire Designer - Mariah Carter Illustrator - Sacha DCollonge Studio Manager - Randall Teeley Photographer - Logan Fischer Styling - Logan Fischer & Grace Gottesman 13 Oct 2026 The vintage Wash & Dry sign that hung for decades at the laundromat on the 8th Avenue and 13th Street in Park Slope had always been a landmark for us, full of mid-century charm and NYC style. A couple years ago, the storefront was vacated, and we linked with our partners at @nysignmuseum to add it to our list of endangered signs to watch. Late last year, we got word that Josh and Maria of @goldstarbeercounter were taking over the space and we connected with them to see what the fate of the sign would be. Happily, they wanted to preserve this celebrated piece of Brooklyn history, and find a way to tastefully modify it for their new concept. That’s where we came in! After months of material testing and reverse-engineering old letters, we landed on the final result seen here, which integrates new and old pieces seamlessly (we hope!). Above all, this work is meant to draw on our collective neighborhood memories while introducing Mash Inn to the block in its own voice. Noble Signs Project Team: Creative Director - David Barnett Studio Manager - Randall Teeley Graphic Designer - Francine Zhou Production Designer - Tara Perry Lead Fabricator - Mac Pohanka Fabricator - Brandon Najera Photographer - Logan Fischer Window Lettering - Hand Signs 05 Oct 2026 We won a TDC Type High award! Earlier this year, our signage for former Council Member Justin Brannan’s office in Coney Island was recognized by the Type Directors Club. Inspired by the old Civil Service Bookshop sign that hung on Worth Street in Manhattan for many years, the design reflects the ideals of our studio, as shown in classic New York City signage: bold, accessible, and legible. It’s design made for all New Yorkers, regardless of age, race, or background. We want to see more work like this in our city and around the world—design that communicates clearly and belongs to everyone—so this recognition was especially meaningful to us. Endless thanks to the TDC and the judges for recognizing the project, and to our amazing team for seeing this sign through from start to finish. Swipe through for a peek behind the curtain at how this one was made! Noble Signs Project Team: Creative Director - David Barnett Studio Manager - Randall Teeley Graphic Designer - Francine Zhou Production Designer - Tara Perry Lead Painter - Chris Miner Painter - Ed Weisgerber Lead Fabricator - Mac Pohanka Fabricator - Brandon Najera Photographer - Molly Woodward 23 Sep 2026 Update: SOLD OUT 🎟️ thank you everyone! We can’t wait to have you here next month. If you missed this one, sign up for our newsletter to be notified for future workshops! Intro to Sign Painting with Letterboy is BACK by popular demand! Sign up today at our link-in-bio, spots are limited. This October, join renowned Tokyo-based sign painter and lettering artist Peter Liedberg @letter_boy at the NYSM for an immersive 2-day workshop to learn the craft of sign painting. At the workshop, you’ll: 🎨 Explore the rich tradition of sign painting ✍️ Learn classic hand-lettering techniques 🫟 Create your own hand-painted signs 🖌️ Drafting tools, brushes, paint and a workbook zine will be provided. Completely beginner-friendly, this is a unique opportunity to learn from one of the best in the industry, and connect with other passionate creatives surrounded by hundreds of vintage signs at the New York Sign Museum in Brooklyn. 🗓️ Schedule: Weekend 1: Oct 3 & 4 Weekend 2: Oct 10 & 11 Your tuition directly supports the mission of the museum, a 501(c)(3) non-profit dedicated to preserving the visual culture of New York City, and helps us continue to bring world-class instructors like Peter, along with experienced staff from the Noble Signs team to the classroom. We are pleased to offer 4 scholarship spots for this workshop (2 per weekend) with priority given for residents of East New York, Brooklyn and the surrounding areas. Find out how to apply at our workshop link-in-bio! Photos: @vernaculartypography 01 Sep 2026 Family-style sign making for @unclelouny — one of the projects recently featured in our @nytcooking documentary! Uncle Lou is a proudly old-school Cantonese restaurant in Lower Manhattan, and they reached out looking to upgrade their signage with details inspired by old Chinatown. Our team redrew the Chinese logotype 快樂人, meaning “Happy Person,” as the anchor of the signage design. We aimed to reinterpret the original logo while preserving its warmth and familiarity. We looked to hand-painted restaurant signs and menu boards from Canton (Guangzhou) and the wider Guangdong region, where many brush-lettering traditions coexist. The resulting forms feel rooted in Cantonese visual culture while retaining the approachability and distinct personality of a restaurant deeply rooted in its neighborhood. BIG PROPS to Noble design team member @francine.vf , who led the design of the Chinese characters, and to Larry and the entire Uncle Lou team for the trust throughout this process. Check out more behind the scenes footage of the making of this sign in the NYT doc if you haven’t watched it yet! Noble Signs Project Team Studio - David Barnett, Francine Zhou Shop - Logan Fischer, Chris Miner, Bobby Najera, Mac Pohanka, Ed Weisgerber Photography - @vernaculartypography Illustrations by Lola Serrano 20 Jul 2026 We painted the new wall sign for the iconic @thetenementmuseum facade on Delancey Street in the LES! This piece was inspired by the large-format advertisements that spread across New York City during the city’s early 20th century building boom and designed by Andrea Trabucco-Campos and team of @pentagramdesign. We worked closely with the Pentagram team to consult on the implementation and layout of the lettering, and then strapped on our PPE to wall-dog this one out last month. The Tenement Museum’s commitment to preserving the stories of real New Yorkers has inspired our work both with Noble and @nysignmuseum. It’s an honor to collaborate with them to create signage that helps tell that story. Photos by @saltsandwich and @pentagramdesign 25 Jun 2026 Thank you to everyone who joined us earlier this month for our first New York Sign Museum Summer Benefit last week ⛱️ We couldn’t have asked for better guests, supporters, volunteers, and friends! City Council Member Sandy Nurse of District 37 presented a special citation to the New York Sign Museum for providing exemplary service to our Brooklyn community. Chief of Staff Ryan Hickey and Operations Manager Samantha Ortiz were on hand to present the award. Thank you @noblesigns @saintflorianhudson @forthamilton.distillery @skurinkwines @neverstillwines @otherhalfnyc @sylva.labs @rockawaybrewco @mikeshothoney @thenumerogroup for your support, to our host committee, and to everyone who celebrated with us. We are so proud of this sign-loving community we are building in New York 🗽 Thank you for coming along for the ride! Photos by @juliet.bravo.tango 22 Jun 2026 Eid al-Fitr banner for Mayor Mamdani’s Eid kids’ carnival at Gracie Mansion last Sunday! A sign painter’s spin on a classic festival banner featuring Arabic, Bangla, English, and Urdu. Thank you @nycmayor and your team for having us. Eid Mubarak to all! Photos: David Barnett and Grace Gottesman 03 Apr 2026

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