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Kindness never goes out of style šŖ¬ Digital editor at @ellesingapore
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#ellesingapore#nyfw#cos#yoyocao#aprilcover#aprilissue#cartiertrinity#cartiersg#trinity100celebration#maisonvalentino
Recent posts
Produced my first print cover for @ellesingapore, featuring @yoyokulala in @maisonvalentino and @cartier, no less. Thank you @life_of_charm for the trust and opportunity! ā¤ļø
Itās always a joy working with creatives who enjoy doing good work, and are willing to go above and beyond to get the shot. Watching Yoyo work the set was a masterclass in professionalism, and a testament to the decade-long career sheās built for herself through her indelible style and entrepreneurial spirit.
Thank you @reubenfoong, @sharontulasidas, @manisatan and @yangrick for making magic with us. Onwards and upwards! āØ
Editor-in-Chief: @life_of_charm
Photographer: @reubenfoong
Stylist: @sharontulasidas
Producer: @navin.pillay
Make-up artist: @manisatan using @chanel.beauty
Hair stylist: @yangrick / @artistry.studios using @anticollectivepro.sg
Photographerās assistant: @mcdouglas_ @khai.there @olivewest_
Stylistās assistant: @imjosephineang
Subject: @yoyokulala wearing @maisonvalentino and @cartier
#ELLESINGAPORE #YoyoCao #AprilCover #AprilIssue #CartierTrinity #CartierSG #Trinity100Celebration #MaisonValentino
11 Apr 2024
Somehow, I always find myself working on my birthday. I donāt resent it though, instead, I take it as a reminder of getting to do what I love as my jobāand this year was no different. Well, maybe a little.
I turned 29 while creative directing and producing @ellesingaporeās June 2024 cover and inside spread with @itzy.all.in.us, one of South Koreaās biggest girl group.
The stakes were high, and so was the pressure but it all came together beautifully thanks to our amazing crew, especially @ndotoestherproduction. And of course, my biggest cheerleader (and boss) @life_of_charm. Thank you for your trust and support, always! š
Before the month ends, remember to grab a copy of ELLE Singaporeās āMusicā issue available at major bookstores and/or online via Magzter.
Editor-in-Chief: @life_of_charm
Photographer: @kimheejune
Creative Direction: @navin.pillay
Producer: @ndotoestherproduction
Make-up Artist: @___s_yeon
Hairstylist: @iljung_lee
Production Assistant: Bobae Lee
On-set Stylist: @ssong_girl
Story: @jasminalimina
Fashion: @poloralphlauren
#ELLESINGAPORE #ITZY #ģģ§ #MIDZY #ėÆæģ§ #YEJI #ģģ§ #RYUJIN #ė„ģ§ #CHAERYEONG #ģ±ė ¹ #YUNA #ģ ė #JuneCover #June2024 #PoloRalphLauren #PoloRLStyle
20 Jun 2024
It was a cold winter morning in Seoul when we arrived on set for our March cover shootāthe kind of day where breath hangs in the air and hands stay tucked in coat pockets. Inside the studio, a quiet hum of anticipation filled the space as the team made their final adjustments, readying everything for Danielleās arrival.
When she stepped through the doorāblack beanie pulled low, face mask on, accompanied only by a single assistantāthere was no grand entrance, no fanfare. Just a soft āhiā and a bright smile that made you feel like you were old friends.
She came to work, and work she did. No entourage, no airs, just a quiet focus and the kind of grace you canāt fake. Between shots, she chatted easily with the crew, shared stories of home, and somehow made everyone feel at easeālike we were all part of something, not just watching it unfold.
And when the camera turned to her, something shifted. It was effortlessāevery frame a lesson in knowing exactly who you are, how to move, how to hold a moment without holding too tightly.
Iāve worked with many stars over the years, but this was something rare. A reminder that the most unforgettable moments arenāt always the loudestāsometimes theyāre found in quiet kindness, a shared smile, and the simple joy of making something beautiful together.
Thank you @life_of_charm for the opportunity!
Editor-in-Chief: @life_of_charm
Photographer: @siyoung.song
Stylist: @yan_jeffrey
Executive Producer: @navin.pillay
Producer: @ndotoestherproduction
Hairstylist: @gabe.sin
Make-up Artist: @2501x2501
On-set Stylist: Yoon Noi
Story: @ryanstarr
Danielle wears @celine
#ELLESINGAPORE #Danielle #ė¤ėģ #NJZ #Cover #MarchCover
28 Feb 2025
I ā¤ļø BANGKOK. You were exhilarating, inspiring, tremendously fun (and, admittedly, a little tiring). Thereās a particular kind of magic to being in a city that keeps you on your toes, where one day can feel like a hundred little adventures rolled into one.
But what Iāll remember most about ELLE Fashion Week 2026 isnāt just the fashion, but the people behind it. Watching Thailandās fashion and creative communities come together, show up for one another and celebrate each otherās work was a heartening reminder of what makes a creative scene thrive. Thereās something lovely about being a visitor and leaving with a little more faith in the things that bring people together.
Thank you to the @ellethailandofficial team for having us and making the experience all the more special. Until next time, Bangkok.
#ELLEFASHIONWEEK2026 #BeckyArmstrong #PoohPavel #Davikah #DunkNatachai
27 Oct 2026
Seoul searching with the best girls. š¤š°š·
Thereās something special about returning to a city and still finding new things to fall in love with. Rediscovering COS, getting lost in familiar neighbourhoods, making new friends, finding little pockets of stillness and spirituality amid the concrete jungle, and sharing really good food.
Some highlights that will stay with me: Do Ho Suhās sublime, delicate worlds, full of intricate details and hidden stories; discovering Evan through the most wonderful, intimate performance; and all the little in-between moments that made this trip feel like so much more than a work trip.
Coming home with a camera roll full of memories, a head full of inspiration, and a soundtrack I didnāt see coming. Seoul, you were good to us. Until next time. š«¶š»
#EVAN #ģė° #SeoulSearching #DoHoSuh
21 Oct 2026
A week in New York, camera in hand and stories to tell. Between @cosstoresās fall/winter 2026 show, a visit to its showroom and @andrewkwon_official runway show, the days were a blur of collections, conversations and content creation, including a little iPhone filmmaking.
I sat down with COS design director Karin Gustafsson and Andrew Kwon, and caught up with @mewsuppasit along the way. It was a reminder that fashion journalism is as much about the conversations beyond the clothes as it is about the collections themselves.
#NYFW #NewYork #MewSuppasit #HeartEvangelista #COS
20 Oct 2026
New York, you were fun. šŗšø A week of fashion, familiar faces and a few reminders of why this city has a way of pulling you back in. From @coachās 85th-anniversary celebration at Pier 36 to @tommyhilfigerās all-American affair at The Plaza, the runways delivered their fair share of spectacle.
But some of my favourite moments happened off the schedule: Catching up with old friends, making new ones, and seeing a city I thought I knew in a slightly different light.
Funny how you can return to a place and still find something new in it.
#NYFW #JISOO #JungHaein #Coach #TommyHilfiger
20 Oct 2026
Thereās something quite special about watching an anniversary come to life in a room full of people who have, in one way or another, been part of our story at @ellesingapore.
Our 33rd Anniversary Party was loud, joyful and unapologetically maximalist. Looking around the room last night, I was reminded that an anniversary is as much about the people who have shaped the journey as it is about the years behind it.
Very grateful to have been part of this chapter. ā¤ļø
šŖ®: @gregoatwork using @drtwlderma
š: @msrinasim using @diorbeauty
š“ļø: @newman_exclusive
š: @louisvuitton
š: @christianlouboutin
#ELLESINGAPORE
28 Aug 2026
Spent the morning stepping inside @cartierās new shop-in-shop at @thehourglass_official in Raffles Singapore.
Beyond discovering the beautifully designed space, it was a chance to get up close with some of the Maisonās latest watchmaking novelties first unveiled at Watches and Wonders earlier this yearāincluding the reimagined Tortue and the new Santos-Dumont.
Always a pleasure to experience these creations beyond the display case, where the craftsmanship and details truly come to life.
#Cartier #Watchmaking #RafflesSingapore
30 Jul 2026
Iāve been fortunate enough to visit Bangkok many times over the years, but this trip marked a first: Attending a friendās wedding reception. Congratulations to the beautiful newlywed, @gemskii. š
In the spirit of trying new things, I also squeezed in an impromptu photoshoot at Wat Arun and gave my skin some much-needed TLC along the way.
Until next time, BKK. š¹š
#VisitBangkok #AmazingThailand #WatArun #WeddingWeekend
27 Jun 2026
Spent my Saturday afternoon with @skywongravee discovering the new MELLER by @lenskartsg collection at Hougang Mall. Marking the Barcelona-born eyewear labelās debut in Asia, the collection introduces 21 Asia Fit frames designed for Asian face shapes, complete with UV400 protection, polarised lenses, and prescription customisation options. Safe to say, the retro-inspired Cumbi and Jamil frames already have my attention.
#MellerxLenskart #SkyWongravee #SkyNani #ąøŖąøąø²ąø¢ #ąø§ąøąøØą¹ąø£ąø§ąøµ
23 May 2026
Flew in for @cosstores SS26, its first runway show in South Korea, did the whole show day rush, then slowed things down with Karin Gustafsson to really get into it. Always hits different hearing the thinking straight from the source.
Brutalist pools, a bit of chaos, a bit of calm, and a collection that justā¦ lingers. Still thinking about it.
Read my post-show coverage and interview with Karin Gustafsson on ELLE.com.sg
#COS #COSSS26 #MILEPHAKPHUM #SEUNGKWAN
01 Apr 2026
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