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CEO of sorting your skin out •••
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Recent posts
lads we won!! 🥹
Thank you so so much to anyone and everyone who has ever watched, engaged, supported and of course @thedopaminestudios ❤️ it feels amazing to be recognised for the @itv @bcreatoruk Beauty Creator of the Year
Feel like I managed to smile quite well in these (for me?!) maybe that skill is coming along better than I thought
09 Oct 2026
It’s not in my nature to “brand” my skincare routine, but I suppose it has become a concrete method over the years. I’ve noticed people are now calling it the Natalie O’Neill method, and so I thought I’d give you a rundown.
This is a method that helps you use scientifically proven actives to help you get the best results for acne, clogged pores, and hyperpigmentation. I’ve been using retinoids for 6 years and azelaic acid for 3, meaning I’ve been combining a retinoid and azelaic acid for 3 years now in total.
This combo is having its viral moment on the internet, so I thought I’d show you how to use it in the exact way that I’ve been for those 3 years. Skincare can be very overwhelming, and I aim to simplify it down without bombarding you with ads for crappy products you don’t really need. I want everyone who follows me to see real results, and I don’t like to gatekeep.
I even made a free guide to help you understand how to introduce a retinoid and which products to pick. Just comment “GUIDE” and you’ll see it in a DM. PS - thank you to those who sent in their skin transformation pics!
I asked my followers to share their before and afters with me if they were happy for them to be featured in my content. Every day, though, I'm grateful to receive DMs and comments where people are keen to tell me about their skin transformation from using my tips and methods.
The goal is to rely on scientifically proven actives to do the heavy lifting in your routine. Your job is simply to stay consistent, respect the skin barrier, hydrate and protect it.
I have detailed videos on how to double cleanse thoroughly without going overboard on all of my platforms.
The winning combo that everyone's talking about - for good reason!!
Barrier serums are used incorrectly all the time. Most people only use them when their skin barrier is feeling damaged. I think they're better used proactively twice a day, morning and night. The goal is to keep your skin barrier so healthy that it very rarely has any issues. Prioritise it above all else.
One word of advice: don't go into this routine if you haven't got a moisturiser that works for you yet. Prioritise finding a moisturiser and b
24 Jul 2026
My morning routine:
no cleanse
vitamin C eye cream - Goodal at the moment
Purito centella serum
Cetaphil daily hydrating moisturiser
Ultra violette clean screen
Paula’s choice youth extending fluid
My evening routine:
Jordan Samuel oil cleanser
Dr Sam’s cleanser
Differin or Finacea
Tretinoin from Dermatica on my forehead
Medik8 eye cream
Purito centella serum
Cetaphil moisturiser
All my recs for different skin types and budgets are on my profile
To clear anything up - retinoids are not exfoliants. To some people, azelaic acid counts as exfoliating. To me, I don’t think so. Exfoliating isn’t its primary benefit, I don’t apply it to my entire face, and I don’t use any kind of AHA, BHA or physical scrub 💚
19 Mar 2026
Hate how we’re slowly being conditioned to expect expensive items to last 1-2 years max.
I’ve been meaning to post this video for a month or so now, but it’s some of my favourite items that I spent a lot of money on at the time and have lasted me 5 to 10 years minimum with NO signs of breaking anytime soon.
@bose @lululemon @apple
10 Nov 2026
I would be honoured to have your support on this 🥹
I imagine Instagram won’t like this video much but I’ve gotta shoot my shot! …and in true British fashion: no worries if not 🤪
How to vote:
1. Search TikTok Awards 2026 on the TT app.
2. Click on the banner and scroll down to find the fashion & beauty award
3. Cast your vote 🫶
Once you've cast your vote, you actually get a new vote every 24 hours/every day, so the more you vote daily, the better my chances.
I feel like a bag, but you got to shoot your shot sometimes, and I appreciate it so so so much 💚
09 Nov 2026
All under £20 and NONE sponsored:
1. Sungboon editor blackhead melting pads, the ‘scraper’ is from Amazon
2. Innisfree Volcanic clay mask
3. Paula’s Choice 2% BHA toner (Superdrug do an £8 dupe from the Me+ range)
4. Mixa Cica Balm
My double cleansing combo:
1. Jordan Samuel aftershow treatment cleanser (oil based)
2. Dr Sam’s Flawless cleanser (water based)
I have lots of other options to mix + match on my ShopMy, too.
HACK to receive the overnight version of this hack that just uses a moisturiser to make sebaceous filaments look better *overnight*, AND all the products mentioned 💚
08 Nov 2026
It’s a no from me 🫶
I post this video theme every year, and usually the few people who do like these products get annoyed.
But I'm not making them controversial, nor am I taking products that I simply don't like and saying they're bad for everyone - the mask literally falls apart, Aesop has no skin benefits and La Mer is a social experiment in 2026 🎄
05 Nov 2026
Can’t say I’m surprised 🤪
But in all seriousness, I love Charlotte Tilbury makeup - it’s just the base products that sometimes disagree with me.
And I knew it was the setting spray because I had either tried every product before, OR the breakouts didn't appear where any other new products were placed.
And complete product list bc I hate gatekeeping:
@narsissist light reflecting foundation, Mont Blanc
@westmanatelier bronze duo
@hauslabs concealer shade 4
@dior highlight quad
@sweedbeauty brow aid pen 02
@makeupforever liner wherever walnut
And obvs I didn’t do this myself! It was @ameliarosemua ✨
04 Nov 2026
Skincare results don’t come from constantly reinventing the wheel.
They come from understanding what the science actually supports, and consistently doing those things over time.
BORING is what we should aim for - but social media makes that insanely difficult.
In this episode of @gracebeverley's @workinghardpod, I break down how to systematically and scientifically build a skincare routine that covers all the bases, what actually has meaningful evidence behind it, and how to know when you’ve pushed your skincare routine to its limits and might benefit from aesthetic treatments instead.
Three years into making skincare content, I’m still very happy to be yapping about the basics - because the basics are the basics for a reason.
Thank you to Grace and the team for having me. 🤍
Styling @laurie_gaudier
MUA @ameliarosemua
03 Nov 2026
Comment ‘skincare’ and I’ll send you this week’s @workinghardpod Future Self Series episode with @natalieoneill, all about reverse engineering your best skin for your future self!
The beauty industry is constantly telling us there’s something new we need to buy, try or fix. But what if the smarter approach is to work backwards: figure out the skin you want long term, understand what actually gets you there, and skip the products and treatments you don’t need.
That’s exactly what episode 10 of the Future Self Series is about. Natalie takes us through what really works, including:
- Why a moisturiser isn’t good enough for hydration
- Everything you need to try before deciding to get Botox
- The truth about retinoids
- Natalie’s ride or die routine & products
We also talk about SPF, the habits that make the biggest difference over time, and have a really honest conversation about Botox, (without the pressure or judgement that usually comes with it!!)
If you’ve ever spent a small fortune on skincare and wondered whether any of it was working, I think you’ll like this one!
02 Nov 2026
All under £20 and NONE sponsored:
1. L’Oreal anti hair fall serum - genuinely notice less shedding in the shower when I’m consistent with this
2. @ogxbeautyuk hyaluronic acid mask - I use it as a conditioner but HAIR METHOD and I’ll send you a link on how to get super shiny results with my wash method.
3. @got2b liquid dry shampoo for k18 doop!
But here’s how to use it properly:
1. I prefer to use it the night before for best results, but I appreciate life doesn't always work that way.
2. Use way less than you think you need. This is the main mistake most people make: spraying up to 10 sprays. I only spray 3 to 5 for my entire head.
3. Let it dry down for a few minutes before you massage it in - when you do, use your hairbrush bristles, not your fingers. Your fingers have oils on them, which is counterproductive.
4. Using a brush and a hair dryer makes the results 10x better if you have the time.
As always LINKS for any of the featured products 💚
01 Nov 2026
Getting acne treated on the NHS in the UK is a joke.
It pains me to say it because my mum works for the NHS, and I’m incredibly grateful for everything they do. But with acne, too many people are left waiting until they’re at risk of permanent scarring.
That’s why I’m building the UK’s largest real-world survey on hyperpigmentation. Think of it as asking thousands of REAL people (not influencers, AI or bots) which products, medications, treatments and SPFs actually faded their acne marks, without the influencer hype or fake reviews.
And don’t think for a second I didn’t think about skin tone.
When I first launched the survey, just 1.8% of respondents had very deep skin tones. After asking for more diverse participation, over 50% of responses now come from people with medium to deeper skin tones.
My goal is 10,000 responses by Christmas to make the results as meaningful as possible, and I’ll share them by the end of the year.
If you’ve struggled with stubborn hyperpigmentation, comment SURVEY to take part and help others find what actually works.
My hormonal acne survey results are also available to read using the same comment.
And finally, what other surveys or services would you love me to create next?
Natalie x
29 Oct 2026
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