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Bio
Casting Director ☆ Represented by @huxley
Links
www.najialisaad.com-
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Recent posts
For casting director @naj_li, the business of looking at people is as much about understanding human behaviour as it is about appearances. Born in Ellesmere Port, an industrial town in the north of England, Najia moved to London to study photography at eighteen before finding a roundabout, albeit predestined route into casting, a profession that would fulfil her fascination with identity, desire and the many ways we present ourselves to the world. Today, her work spans fashion, film and advertising, with recurring collaborations alongside designers @aaron.esh and @talia_byre. Guided by intuition and an interest in the peculiarities of individual character, Najia considers casting a form of “visual poetry”. At the link in bio, she reflects on the politics of representation, the importance of vulnerability, the fantasy of fashion and why the best thing an aspiring casting director can do is put their ego in the bin.
words @rachel___bw
02 Nov 2026
I love spooky aka cosy szn 🌑🧛🏽🍂
31 Oct 2026
‘When I grew up too fast’
Screaming Magazine Issue 1. Bailee 🦋
@screamingscreaming
@attardnavarro
Photographer @wynston_shannon
Styling @jaginelson
Casting Direction @naj_li
Casting Assistant @poppycurleysmith
Beauty @kyledominicc
Hair @moemukai23
21 Oct 2026
AE Spring Summer 27 🖤
🐈⬛ by @charlie_tallott
Show Seen By @carinakehletschou
@aaron.esh
@reidjamie
@katy_england
@jaginelson
@melarter
@johnallanhair
@luxgillespie
@vvasyll
@jackumstackum
@gw.plus
@huxley
15 Oct 2026
Tottenham ‘Till I die !
Late with sharing this one but to be a part of this project and community meant so much to me. 🫡🐓
Big up @alf_whiteman 🖤
@spursofficial
Director & Photographer - @alf_whiteman
Prod co - @somesuchandco
Producer - @mylowe_
Executive producer - @frenchdave00
Prod co head of production - Georgina Fillmore
Editor - @edit.benson
Casting - @naj_li
Agency - @blindfaith.studio
Creative - @blindfaith.studio @josephprince_
Agency producer - Martin Caulfield
Composer - Les Whiteman
Sound mix - Guy Chase
VO - @himeshjpatel
14 Oct 2026
AllSaints Autumn 26 Seen By Jagi Nelson and Diana Strang
Peter Pan picnic
@allsaints
@aaron.esh
Photographer @dianastrang
Stylist @jaginelson
Casting Director @naj_li
Casting Assistant @poppycurleysmith
Beauty @melarter
Hair @gordon.chapples.hair
Talent - Lil London, Nathalie O, Anna Papini
13 Oct 2026
AllSaints Autumn 26 Seen By Lux Gillespie and Luca Madar
On a midnight train from Belgrade to Montenegro
@allsaints
@aaron.esh
Photographer @lucamadar
Stylist @luxgillespie
Casting Director @naj_li
Casting Assistant @poppycurleysmith
Talent @vincentrockins @slolphia
05 Oct 2026
3x shows in 24 hours was unhinged. Dump of moments, beautiful faces, my neuroticism, 5am bed hair and a pretty sky at dawn ☁️🎑
23 Sep 2026
The mugshots ! Middle-earthian beauties🧝
AE SS27 - LAWS OF ATTRACTION
@aaron.esh @katy_england @jaginelson @reidjamie @melarter @johnallanhair
Took a village of incredible support this week. Big shout out to my team @poppycurleysmith @opisoloco @alyonabaranoff @masziaa @alexisnegrin @emmamole_ @293r___ @andreaurbez @livmcguire
20 Sep 2026
TALIA BYRE SS27 - ‘TUFF’
She knows who she is.
Opening with London debut Pia 🖤
@talia_byre
Art Direction @claudiajpoulter
Styling and Consultancy @vincentpons
Casting Direction @naj_li
Movement Direction @ryanchappell
Beauty @abbienourse
Hair @palberdahl
Production @lh___projects @northsix
Set Design @sidroddam
PR @dh_pr
NLS SS27 Casting Team ⭐️
Poppy Curley-Smith
Ophelia Horton
Alyona Baranoff
Maszia Oettgen
Alexis Negrin
Olivia McGuire
Andrea Urbez
Emma Mole
Rowena Jayasinghe
Big thanks to all agents supporting us on this one 🫰
19 Sep 2026
AARON ESH SS27 - LAWS OF ATTRACTION
What I love most in the world is storytelling. This show was electric poetry. Things don’t need to match. They need to attract. Perhaps the things that attract us most are the things we were never supposed to put together in the first place.
@aaron.esh
Styling and Consultancy @katy_england assisted by @jaginelson
Art Direction @reidjamie
Casting Direction @naj_li
Beauty @melarter
Hair @johnallanhair
Music Direction @luxgillespie @vvasyll
Music Production by Jack Nichols-Marcy
Show Production @gw.plus
PR @huxley
NLS SS27 Casting Team ⭐️
Poppy Curley-Smith
Ophelia Horton
Alyona Baranoff
Maszia Oettgen
Alexis Negrin
Olivia McGuire
Andrea Urbez
Emma Mole
Rowena Jayasinghe
Big big thank you to all agents working with us for the continuous support 🖤🤘
19 Sep 2026
Thank you for the top tier professional thirst trap @alasdairmclellan
I can’t take casting credit here sadly
@allsaints
@aaron.esh
Photography @alasdairmclellan
Campaign Creative Direction @reidjamie
Styling @katy_england
Hair @anthonyturnerhair
Makeup @melarter
Manicure @jennynails
03 Sep 2026
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