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đLA ⢠NYC đGlobal Culture Marketing đ¤Talent Partnerships đ¤łInfluencer Marketing đ˘Experiential Marketing đ§Inquiries: â˘â˘â˘
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Recent posts
On the final night of DĂa de los Muertos, @patron hosted La Ăltima Risa, and MTW proudly curated a lineup of incredible comedians @jilbertos, @jesustrejo1, @cristinososa, @realchingobling, and @sofffiaaa1, hosted by @xazmingarza, for a night of live comedy, laughter, and of course bespoke PATRĂN cocktails at The Stand in NYC. đď¸ â¨đ
06 Nov 2026
Culture is best experienced at the source. đ˛đ˝
In celebration of Hispanic Heritage Month, we brought together a group of influential voices at Hacienda PATRĂN in the heart of Jalisco, Mexico, for an immersive experience rooted in heritage, craftsmanship, and connection.
A few unforgettable days celebrating the people, traditions, and stories behind @patron.
#HispanicHeritageMonth
@hellotefi, @gabrielzamora, @mandofresko, @alexcosta, @babynezza
23 Oct 2026
From the giant donut at @randysdonuts to a limited-edition @themarathonclothing tee, this was a fun one to help bring to life.
For the launch of @thedropfx our team at MTW worked with FX/Disney to build partnerships around the city at the heart of the story: Los Angeles.
To create buzz beyond the screen, we developed partnerships across some of Los Angelesâ most recognizable cultural touchpoints, spanning food, fashion, coffee and community.
That took shape through:
⢠Randyâs Donuts: a takeover of the iconic Inglewood donut billboard, plus custom packaging in-store.
⢠Marathon Clothing: a custom The Drop T-shirt for VIP seeding and fan giveaways.
⢠@marathonburger : The Drop Meal and branded meal boxes across all four locations.
⢠@findyourhilltop : custom drinks, cups and sleeves, kicking off with a 400-drink giveaway.
⢠@blackxtheblock : community events in Chicago and LA, extending the campaign through its network of local brands.
Thank you to our partners, the teams at FX/Disney, and everyone who brought this to life.
25 Sep 2026
Weâve been quietly building something new at MTW.
Alongside our client work, weâre starting to develop data products that help us (and hopefully the industry) make smarter cultural marketing decisions.
The first is More Than Lyrics.
A free tool that analyzes brand mentions across music from songs released in 1990 through todayâs Spotify Top 100 to help uncover how brands show up in culture.
Why lyrics?
Because long before influencer marketing existed, artists were influencing what people wore, drank, drove, collected, and aspired to own. A lyric wasnât just a lyric, it was a cultural co-sign.
Thatâs why we called it More Than Lyrics.
A few ways to use it:
If youâre a music and marketing nerd like us: Itâs simply fun to explore.
If youâre a brand: See whether youâre being mentioned, whoâs mentioning you, and more importantly the sentiment behind those mentions. Not every lyric is a positive endorsement. (Sprite and Target are two great examples.)
If youâre a marketer: Discover partnership opportunities hiding in plain sight. See which brands are organically appearing in todayâs biggest songs, whoâs driving those conversations, and where competitors may be winning or missing entirely.
If youâre an agent/manager: Search and discover every brand that your artist has mentioned in their songs. Uncovering valuable insights to generate deal opportunities.
This is just Version 1.
Weâre excited to keep expanding this into a broader suite of cultural intelligence tools that help brands understand whatâs happening in music and eventually, culture at large.
Itâs completely free to use.
Have fun exploring, and weâd genuinely love your feedback, good, bad, or otherwise.
https://music.mtwagency.com/
@mtw.intelligence
@mtw_agency
22 Jul 2026
Today weâre proud to celebrate the launch of the @iambeckyg x @patron x Isla Urbana Rainwater Project Limited-Edition Collection. đđ§
The best partnerships create impact.
This collaboration supports the installation of 200 rainwater harvesting systems for families across Jalisco, Mexico through PATRĂNâs partners at Isla Urbana, helping bring greater access to one of lifeâs most essential resources.
Born from that shared purpose, the Rainwater Project Limited-Edition PATRĂN Silver honors the vital role of water through two limited-edition offerings:
1) An exclusive drop of a PATRĂN Silver bottle designed by Becky G, available in limited quantities, each finished with a custom cork and wearable scarf. The bottleâs blue and green tones reflect both the importance of water and the longstanding relationship between Becky G and PATRĂN.
2) A collectible tin that was inspired by the exclusive bottle designed by Becky with similar waves of blue and green, and includes a standard bottle of PATRĂN Silver. Available at spirits retailers nationwide.
Weâre grateful to play a part in creating this impact with the teams at PATRĂN, Becky G, Isla Urbana, and everyone who helped bring this vision to life.
16 Jul 2026
No one knew exactly how the Knicksâ championship run would play out, but with each game, it became clear New York was building toward a once-in-a-generation cultural moment. Rather than waiting for the outcome, our teams worked alongside our partners at BACARDĂ and PATRĂN to ensure the brands were authentically positioned if and when New York got its celebration.
For BACARDĂ, the connection was rooted in heritage. Jose Alvarado and the brand share Puerto Rican roots, and BACARDĂâs custom Puerto Rican flag bottle became more than a product, it became part of the celebration itself. From the Puerto Rican Day Parade and Knicks Championship Parade to an afterparty at the iconic ToĂąitaâs, the brand showed up naturally in the moments that mattered.
For PATRĂN, the opportunity grew from the brandâs Amazon NBA campaign featuring Josh Hart. We joined forces with PATRĂN, OMD, M Booth, and other partners to help amplify the cultural momentum surrounding the celebration. From post-game interview mentions and custom bedazzled bottles to locker room celebrations and parade-day toasts, PATRĂN became a meaningful part of Joshâs championship story.
And the celebration didnât stop there. We extended the moment with @jordynwoods who joined the parade festivities with a PATRĂN El Alto Mini tucked inside her now iconic lucky orange bag.
@patron @bacardi @jhart @therealgta #knicks
23 Jun 2026
And for Act 2 of the @zoesaldana x @greygoose partnership, Zoe helped usher in âBerry Seasonâ with the launch of Grey Goose Berry Rouge through a series of playful new spots.
Fresh creative, premium energy, and a partnership that continues to evolve alongside the brand.
MTW Agency led the partnership strategy and negotiation behind the collaboration. đŞżđŤđđ¸
01 Jun 2026
New era, same partnership.
As @iambeckyg enters her âMarathonâ era, @patron is there for every step, celebrating the growth, the vision, and the next chapter.
A partnership that keeps pace.
07 Apr 2026
The glow up continues â¨
Weâve been building with @cocojones and @greygoose over the years, from milestone moments like the Grammys to whatâs unfolding now.
Supporting her new single LUVAGIRL while introducing Berry Rouge, a new chapter for the brand, in a moment that reflects Cocoâs evolution and continued rise.
Up from here.
07 Apr 2026
Another #Domopalooza in the books with our longtime partners at @domo a company leading the future of AI and business intelligence.
For the 2026 lineup, we curated and booked OneRepublic, Busta Rhymes, and Josh Turner, bringing together a cross-genre mix of music that reflects the breadth of Domoâs audience and ambition.
We also programmed a fireside conversation with Ryan Tedder and Josh James, exploring the future of AI, its impact on the music industry, and Ryanâs perspective as both an artist and investor at the intersection of technology and culture.
Over the years, weâve helped shape the Domopalooza stage with iconic talent including Pitbull, Ciara, Ludacris, Zara Larsson, Nicole Scherzinger, Nelly, Lil Jon, and Dan Reynolds among many others.
More than a decade in, this partnership continues to evolve, grounded in a shared belief that music and technology together drive real business impact.
Looking forward to whatâs next with this visionary client.
07 Apr 2026
Guillermo del Toroâs first-ever commercial. @gdtreal
MTW Agency brought the Oscar winning director on to helm @patron The Perfect Pour, a film that transforms a simple act into something cinematic, intentional, and deeply crafted.
Every frame, every detail, considered.
A true reflection of an uncompromising creative vision, matched by a brand built the same way.
An experience working alongside a visionary and a world-class team.
19 Mar 2026
@greygoose x @heidiklum
Partnership by MTW Agency for The Devil Wears Prada 2. A global campaign built to translate an iconic film into culture, experience, and product.
From concept to global rollout, this is what it looks like when the right brand meets the right talent with the right idea.
19 Mar 2026
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