MTW Intelligence

MTW Intelligence

@mtw.intelligence

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Turning culture into intelligence. 📊📈 AI-powered insights on music, creators & brands. 🤝 Built by @mtw_agency

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We’ve been quietly building something new at MTW. Alongside our client work, we’re starting to develop data products that help us (and hopefully the industry) make smarter cultural marketing decisions. The first is More Than Lyrics. A free tool that analyzes brand mentions across music from songs released in 1990 through today’s Spotify Top 100 to help uncover how brands show up in culture. Why lyrics? Because long before influencer marketing existed, artists were influencing what people wore, drank, drove, collected, and aspired to own. A lyric wasn’t just a lyric, it was a cultural co-sign. That’s why we called it More Than Lyrics. A few ways to use it: If you’re a music and marketing nerd like us: It’s simply fun to explore. If you’re a brand: See whether you’re being mentioned, who’s mentioning you, and more importantly the sentiment behind those mentions. Not every lyric is a positive endorsement. (Sprite and Target are two great examples.) If you’re a marketer: Discover partnership opportunities hiding in plain sight. See which brands are organically appearing in today’s biggest songs, who’s driving those conversations, and where competitors may be winning or missing entirely. If you’re an agent/manager: Search and discover every brand that your artist has mentioned in their songs. Uncovering valuable insights to generate deal opportunities. This is just Version 1. We’re excited to keep expanding this into a broader suite of cultural intelligence tools that help brands understand what’s happening in music and eventually, culture at large. It’s completely free to use. Have fun exploring, and we’d genuinely love your feedback, good, bad, or otherwise. https://music.mtwagency.com/ @mtw.intelligence @mtw_agency 22 Jul 2026

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