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New ideas & defining experiences Also @mouthwash.research, @cafetondo, @mouthwash.magazine
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Recent posts
A brand identity and digital experience for Maximum.
Banks were built as engines of abundance. But after decades of shaping the world, many have become chained to the past. Maximum is building the tools to change that. Its AI-native operating system gives banks a platform fit for the modern age—along with the visibility, speed, and intelligence to keep up with it. Together, we created a visual language that responds to the way money moves. Complete with an iconic symbol, magnetic imagery, and a palette colored by currency, the system is designed to bring banking back up to speed.
The case study is now live at the link in our bio.
26 Oct 2026
Crafting a new love story for @bonnieclyde meant imagining a new vision for eyewear.
Through culture and consumer research, we found a category caught in a cycle of sameness, while a growing cultural appetite leaned toward romance, fantasy, craft, and self-expression. Our approach was equal parts preservation and evolution, keeping romance as the brand’s core while expanding it to include friendship, community, and the everyday rituals of love in all its forms.
From the Gutenberg Bible to Shakespearean texts, typographic research shaped a custom wordmark that brings history into contemporary form. A color palette inspired by renaissance paintings and medieval tapestries evokes drama and fantasy, while a growing library of symbols and illustrations gives the brand its own mythology. An immersive digital experience with intuitive AR makes the product feel personal, giving Bonnie Clyde’s audience the confidence to find their perfect pair.
Together, it’s a world full of romantic possibilities—turning a moment of cultural relevance into a brand with enduring character, and a story that’s still unfolding.
Still Life Photography: @briankanagaki
Illustrations: @nick.dap
UGC Videos: @suziemaez
Bonnie Clyde Team: Jon Yuan, Justin Ma, Jeff Lee, Mandy Chen
Music composition by @titi_calor
Brand sizzle: @martovskyi
29 Jul 2026
A new brand identity and strategic platform for @usenourish.
Nourish is taking health out of the optimization game by pairing people with registered dietitians and health experts who can help them reach their individual goals. As the rest of the world over-complicates and under-delivers, Nourish brings us back to the basics of being.
Together, we redefined what real care could look like in an increasingly digital world—then built a brand around it. From a symbol rooted in growth to a color palette with a pulse to an ecosystem that connects each part of the experience, every element aims to make health feel less clinical and more human.
Our identity is rooted in a simple belief: better health isn’t about becoming someone else. It’s about returning to the everyday choices that bring our best self within reach.
17 Sep 2026
Mouthwash Magazine ISSUE NO. 1 Renaissance is officially here.
Available now at mouthwashmagazine.com.
13 May 2026
Home ownership has been a defining milestone of our society for generations. But the smarter our homes become, the more there is to manage, maintain, and make sense of. Enter Casa.
The idea is simple: help the home tend to itself. Casa is a platform that uses intelligence to bring every aspect of home care together, from routine cleanings and replacement appliance parts to full-scale renovations and remodels. We worked with the team at Casa to create a brand world that puts our focus back where it belongs—on living.
Like many of our projects, that vision came to fruition in a careful balance between opposing forces. The identity is both warm and precise, featuring an almost primitive symbol paired with a slightly heavier-than-usual serif. Illustrations are equal parts functional and figurative, designed to feel more like pieces of art hung around the house. Nowhere is this balance more apparent than on the website, where Casa’s story, service, and spirit come together.
Making the ordinary aspirational. A perfect match for @casatechnologies: the company finding big and small ways to bring home back to life.
26 Aug 2026
A new website for @questrade.
Questrade came to us at the onset of a new era. After being recognized as a fully-regulated Canadian bank, the business was reaching a broader audience—one with higher expectations for what a financial institution could offer. We created a digital experience that does it all. Our team built a new website that transforms Questrade’s breadth of capabilities into a clear, credible, and compelling offering. From finishing touches to the logic behind them, each element works together to keep up with Questrade’s fast-growing ambitions—and, ultimately, help generations to come find their financial edge.
The case study is now live at the link in our bio.
20 Oct 2026
Last year, we set out to define what the next generation of American energy looks like with T1. After some time in use, we’re extending that system into a new dimension. For a company at the vanguard of its industry, educating your audience is part of the job. But that doesn’t mean it has to look like what the rest of the industry is doing.
Our team developed a custom tool that transforms complex research into generative visualizations, icons, and animations. In the moments where most brands lose momentum, this tool allows anyone at T1 to plug in and play. Designed to scale the brand’s impact without compromising consistency, the platform turns thousands of data points into a renewable creative resource.
03 Nov 2026
A love story built to last for @bonnieclyde.
After a breakout moment propelled the brand beyond its cult following, the team at Bonnie Clyde tasked us to build an identity that could grow with it. Our research led us to Shakespeare: expansive enough to hold spectacle, play, and all the beautifully irrational things people do for love.
To bring that territory to life in the wordmark, we returned to the history of typography itself. We spent time at the Herb Lubalin Center, Cooper Union’s type archive, and The Rare Book Division at the New York Public Library. Through our studies, Lombardic capitals in medieval manuscripts and the Gutenberg Bible became referential starting points for Bonnie Clyde’s identity.
Countless iterations exploring flare, structure, sharpness and ornamentation, landed a final wordmark that preserves the drama of its historical bones, while feeling completely at home in fashion culture right now.
More from our work with @bonnieclyde soon.
Photography: @briankanagaki, @pzaqk, Robert Lindholm for @highsnobiety
Illustrations: @nick.dap
UGC Videos: @suziemaez
Research: @lubalincenter, @nypl
Type Reel: @_hesselucas
NY Launch Video: @bonnieclyde team and director @sophie.hm
Bonnie Clyde Team: Jon Yuan, Justin Ma, Jeff Lee, Mandy Chen
15 Jul 2026
Designing a world for everyday wonder with @fellowproducts ☕️
The Fellow team approached us at a crucial moment where growth and expansion needed to be met with depth and meaning. The challenge was clear: build a more emotionally resonant brand for a mass-premium audience.
Our research revealed a broader cultural shift away from passive consumption to more intentional engagement with what we buy and use. This insight led us to position Fellow not just as a maker of high-performance products, but as maker of moments that weave meaning into otherwise ordinary parts of the day.
Defining this new chapter meant rooting Fellow’s identity in a more enduring legacy as a shaper of everyday life. The wordmark became a salient reflection of the brand’s design values, its geometric sensibilities echoing precision and clarity. A functional and refined typographic system supports messaging without crowding meaning. The voice, a marriage of emotion and innovation. Together, these elements create a brand that feels both exacting and inviting.
The work reframes Fellow’s role in the kitchen as a companion to making as opposed to a collection of tools, helping define a future where innovation is measured not only by performance, but by the meaning woven into daily rituals.
09 Jun 2026
A new visual identity for Braintrust 🧠
In this age of intelligence, those building AI benefit from support that helps evolve and advance the systems they develop. Braintrust helps teams build, test, and monitor AI applications—and turned to us for a rebrand that could reflect the value of their product as the company entered a new phase of growth and visibility.
The symbol is derivative of the brain, an exercise in balancing intelligence and a bold authority with an approachable feel. Subtle transformations in the wordmark signal credibility in the space. The motion system, characterized by data-style visualizations, utilizes quick-paced movement as a means to communicate the rigour and agility of the product offering.
As Braintrust continues to support developers building the future of AI, the new identity brings greater confidence, clarity, and distinction to a brand helping bring method to the madness within a new era of intelligence.
19 Aug 2026
Before MW.S, there was Mouthwash Magazine. In 2017, Mouthwash began as an editorial project designed to explore the culture of our time through collaboration and creativity. Little did we know that foundation would still shape everything we touch today.
Years later, our team has grown and we have learned a few things: hundreds of projects, thousands of collaborators, and a body of work that has deeply influenced the world that we live in. Now, we return to where it began, with a perspective shaped by everything we’ve experienced along the way.
This inaugural issue captures the spirit of Renaissance where artists and makers across disciplines share a range of perspectives that reflect this present moment.
We believe in art as dialogue and that there is persistent value in creating beautiful things. This is our version of both.
Mouthwash Magazine is relaunching May 4th.
22 Apr 2026
An interactive brand world for @EigenCloud.
In a world rapidly expanding into the agentic era, EigenCloud is an application platform that brings an authenticated and tamper-proof record to any app or agent, enabling developers to build with confidence.
The team at EigenCloud approached us to help craft a more future-facing brand experience, and translate the complexity of their suite of products into a clear and captivating narrative. Given the platform’s nature as a tool for actioning bold, new ideas, we designed a system that is a site of inception for open innovation.
Our logo system is an exercise in balance between hero expressions and functional application. A symbol brought into cohesion with logotype, and an expressive wordmark inspired by the brand’s DNA, are both refined with spatial restraint. Each communicates a precision and clarity that brings range and distinction across usage.
Motion is where this identity sings. An interactive 3D rubik’s style cube structure, made of rearranging sliding puzzles, serves as the foundation for all sub-brand configurations. A dynamic logo and kinetic type, introduce movement to otherwise static elements. The illustration tool we built to equip the team to execute on the motion behaviors, offers range in brand expression within its defined principles. Anchored in visual metaphors of data structures, sliding puzzles and binaries, this motion system represents a brand driven by transformation both in form and function.
These elements together, a synergetic kit of parts that act as a testament to the brand’s multidimensionality.
EigenCloud equips developers to build for an emergent future.
A brand postured towards tomorrow, helping to determine the shape it takes.
19 Mar 2026
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