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Bio
META Experiences Ignite the Human Spirit w/ Tech, Design, Music + Storytelling // @unreality.is ✨ The Creative Human Experience Network
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Recent posts
YOU OWN YOUR WORK. YOUR VOICE. YOUR CHOICE.
Feeds are going dark over fine print. Here’s ours, in plain English:
You own your work. You choose how it’s shown. You control how it’s used. We don’t sell your data without your consent. We don’t train AI on your creativity. Your worth isn’t your like count.
Read every word: https://unreality.is/terms-of-use/
Rather than going dark alone, step into the light with us…
~UR
30 Oct 2026
Hey it’s me, JB!
The Founder of META for 16 years now.
META was founded in 2010 on protecting the creative rights, work, IP and credits for the creative humans making work within expert type of reality, digital or analog, spatial or music—META has been there fighting on behalf you you, dear creative humans.
Don’t fall for the imposters harvesting your value. Our privacy policy and Terms of Service value you and your work, full stop. Go see for yourself.
Join @unreality.is Unreality now be a part of the community working for each other’s shared success. Link in bio.
There is only one @meta.is
Long live creative humans. 💜🧬✨
…5 years later… ✌🏽
28 Oct 2026
The solution to "Feeding the Beast" is tending the garden.
Instead of playing vain games to excite the algorithm for gains, @unreality.is by @meta.is gives creative humans the chance to plant seeds, nurture them with care, find other gardeners to help, and access the tools and resources they need to grow a beautiful, interconnected ecosystem for their creative experiences. Chauncy would be proud! We are the Art of Being There, after all! (Bonus points if anyone catches that reference in the comments :)
Here's a fresh stack of features that explain why, how, and what we've built for you, dear creative humans.
We'll roll these out one by one over the coming days.
Registration is now open to any and all, so if you're ready to plant some seeds, jump on into our beautiful garden at unreality.is
16 Sep 2026
Is this AI? Is that AI? How tf do we even know what’s real anymore?
In 2018 @meta.is launched a mysterious new brand at Coachella called Unreality, asking the question “Are You Real?” We predicted then that in the near future, you wouldn’t be able to tell what was real or not anymore.
So we set out to create a platform that gave you the ability to know what is authentic and what is not.
Eight years later and right on time, that platform is brimming with features dedicated to proving your work is… real.
First with a name and role credit verification system (aka the IMDb of experiences) along with a human verification system showcasing your creative process in detail, blocking AI bots from scraping your work, you owning the IP of your own work (can you imagine?) and lots more. Let’s not forget the most rich and beautiful showcase of your projects on the dead internet.
Registration is NOW OPEN for all Creative Humans. If you’re asking “does that include me?,” the answer is a definitive, UR!!
Our map of realities shows the wide breaths and deep depth of the creative experience industry. Every type of creative human imaginable is welcome here.
Jump in to connect, credit, and collaborate on projects with fellow Creative Humans.
👉🏻👉🏼👉🏽👉🏾👉🏿 Unreality.is 👈🏿👈🏾👈🏽👈🏼👈🏻
21 Sep 2026
Most creative experience work ends up as one photo in a grid, an old story, or placed uncredited in someone else's deck.
On Unreality, your work gets the royal treatment: a rich, maison grid of media, native or embedded.
Swipe to see the Spirit Lake 2025 project across every tab. Ain't she perty?
Every collaborator is credited for the role they actually played, verified as human, and updated as it moves from Conceptual to Developing to Wrapped.
Process Updates let you work in public (or private!) and show work-in-progress iterations, further validating authenticity.
Show the work. Credit the humans. Find talent. Get jobs. Repeat!
💸 unreality.is 💸
@unreality.is by @meta.is
23 Sep 2026
How do you know what’s real in in the age of AI slop?
Remember back in high school when we had to use calculators, but you couldn’t just give the answer, and you had to “show your work?”
The process is the proof of what’s real.
With @unreality.is Unreality, if you’re credited it on a project, you have the ability to share your ongoing process all in the same story as your team. Each unique skill, perspective, viewpoint and style can be added to the Process Boards. This creates a beautiful, rich tapestry that shows how a creative experience is built from idea through execution.
Check out unreality.is to learn about about the process behind @ruts_10110 “BiSUM of Her pARTs @outsidelands. And, of course, all of the credits on this incredible work fabricated by @lucilleformfire and create tech by @braincandy__ 🦬💜🎯
25 Sep 2026
The Map of Realities is the @unreality.is “Flux Capacitor;” it’s what makes imagination Reality possible!
Built on six “primary realities,” tag your work and profile according to your reality-blending skills. Like primary colors, mix realities together to create beautiful new worlds and experiences. Quickly find talent, jobs, RFPs, resources, tools and so much more.
🔓 Open registration now available: unreality.is 🔓
28 Sep 2026
Imagine a site where you can rent, sell, license, and service your creative experience assets, equipment, and skills.
Warehouses and shops around the world are filled with latent gear that could use a home, temporary or permanent. Sell blocks of time for your services, or license your IP—protected from AI bot scrapers. Enter: the @unreality.is Resource Marketplace, now live on UR.
Registration is now open to all: unreality.is ✨
29 Sep 2026
Is this clear enough?
Every role CREDITED. Every type. Every level. Digital. IRL. Hybrid. Immersive. VR. AR. XR. Every “R”.
We deserve it. You deserve it. And we’re gonna do it together—as it should be!
If you don’t know who did what, and you can’t quickly find them, then no one can hire them. Gatekeepers can’t block you from access the best creative humans forever, or even worse charge you huge sums to access it.
This is so simple. Hopefully this is clear. META hasn’t changed this exact mission in over 16 years, and never will.
There is a better way, and we built it: unreality.is
Question for more clarity? Hit the comments 👇🏽
08 Oct 2026
What if we could make crediting each other viral?
What if getting recognition for your work—whatever skill, type, level, role—was the driving factor for supporting creative humans?
This is how Unreality works. We’re here to remind the work that in fact: UR.
Let’s make crediting viral: unreality.is
07 Oct 2026
Meet Agele: the cutest, cuddliest, fuzziest AI surveillance camera network in the world, scraping all your data into our centralized database in the name of keeping you and your family safe.
Learn more: meta.is/agele (link in bio!)
None of this is real… so META built the community that is.
Join the creative human re-evolution:
unreality.is
06 Oct 2026
Feeding the Beast
Day 1 // 9.15.26
Dear Beast-
Like your “Beauty and the” counterpart, it must be really hard for you to be locked away, angry and toiling up there in your massive, lonely castle. Sometimes, I’m even tempted to feel sorry for you, but then I quickly realize that you’ve been designed to be the Beast, where feeding you regularly with delicious, raw red meat is the only way to be rewarded by your algorithmic trappings.
You see, it wasn’t always like this, Beast. There was a time when we saw only what we followed, and if we wanted to discover new people or things, we chose to. You weren’t shoving content in our face we didn’t ask for, thinking it was best to use our data to target us with what our lizard brains most desired. You weren’t a beast at all; in fact, you were more of a real steward of connection, not a freak of nature as you’ve become.
I can certainly speak for many more than myself when I say we're collectively exhausted by feeling like we “have” to keep feeding you, rather than “wanting” to. We feel like we have no choice and don’t really consent to your data scraping, AI pushing, data center building, and IP-stealing practices. We imagine connecting with other humans on the internet with joy and appreciation, not through a continuous search for another dopamine hit to feed the insatiable Beast.
Creative humans want to show off our work, get feedback, see what resonates and what doesn’t, and find people who want to help us, hire us, collaborate with us, partner with us, mentor us, or just root us on. We know such a world is possible, and to do so without the noise of angry politics, hot takes, beach bodies, lazy slop, and so on.
Most people think we’re stuck with you, Beast, but the truth is, there is a better way that’s already been built and is ready to prove the authenticity and value of creative human work.
The platform is called Unreality, and this letter, Beast, officially announces that any creative human can now register and showcase their work, credit their people, and authenticate their process in all its glory, sans the noise.
Register now at unreality.is
15 Sep 2026
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