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Beauty with intention Est. 2021
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shop.meritbeauty.com/IG-
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Recent posts
Now live — The Holiday Gift Edit.
The easiest way to find the perfect gifts for everyone on your list (and if we’re being honest, ourselves too).
Explore the full edit in Stories or at meritbeauty.com.
06 Nov 2026
The Holiday Sets — up close.
The Archival and Courmayeur Sets are now available at meritbeauty.com in limited quantities. (Note: The Archival Set is available in the US, CAN, and AUS only.)
05 Nov 2026
Just in time for the holidays — introducing The Archival and Courmayeur Sets.
Our two most-requested shades, now in limited edition lip and cheek sets perfect for gifting yourself — or whoever else happens to be on your list.
The Archival and Courmayeur Sets are now available at meritbeauty.com in limited quantities. (Note: The Archival Set is available in the US, CAN, and AUS only.)
04 Nov 2026
MERIT New Wave — from NYC to Paris.
What city do you want to see us in next?
30 Oct 2026
There’s so much pressure this time of year to find the perfect gift for everyone in your life: your sister-in-law who’s impossible to please, the doorman you occasionally make small talk with, your facialist (she might actually deserve it). So this year, we’re making it simple.
On 11.04 — The Holiday Gift Edit arrives to meritbeauty.com. A curated selection of new, limited edition sets and festive exclusives, perfect for gifting everyone on your list (or the person you really want to be shopping for: yourself).
02 Nov 2026
Two years ago, we launched our first fragrance, Retrospect — a scent rooted in the past, inspired by the perfumes we grew up loving. But with MERIT New Wave, we focused on how we wanted to feel right now: powerful, sensual and optimistic.
The result is two extrait de parfums that couldn’t be more different. Retrospect is soft, floral and skin-like — a scent built on vintage notes rarely used today, like orris and violet.
MERIT New Wave is warm, radiant and spicy — a deep, resinous fragrance that projects, with notes of pink pepper, honeyed florals and oakwood.
They’re both rich, complex and made to evolve throughout the day — but with two entirely different personalities.
Shop the MERIT fragrance collection online and in store at all our @sephora locations during the Sephora Savings Event happening now.
31 Oct 2026
MERIT New Wave — as seen on your daily commute.
Shop the MERIT fragrance collection online and in store at all our @sephora locations during the Sephora Savings Event happening now.
01 Nov 2026
MERIT New Wave is more than just fragrance, it’s an objet d’art.
Inspired by the surrealist movement, New Wave’s custom glass bottle is designed to feel sculptural in hand. Like the fragrance itself, it’s warm and glowing — a scent that’s impossible to resist.
Available in store and online at Sephora in Europe.
🇫🇷 Inspiré du mouvement surréaliste, le flacon en verre exclusif de New Wave a été conçu pour offrir une expérience sculpturale au creux de la main. À l’image du parfum lui-même, il est chaleureux et lumineux, avec une fragrance à laquelle il est impossible de résister.
Disponible en boutique et en ligne chez @sephorafrance.
🇩🇪 Inspiriert vom Surrealismus begeistert New Wave mit einem individuell gestalteten Glasflakon, der wie eine Skulptur in der Hand liegt. Genau wie der Duft selbst strahlt er Wärme und Eleganz aus – ein unwiderstehliches Dufterlebnis. ✨
Bald in den Stores und online bei @sephoradeutschland erhältlich.
🇵🇹 Inspirado no movimento surrealista, o frasco de vidro exclusivo da New Wave foi concebido para transmitir uma sensação escultural na tua mão. Tal como a fragrância, é acolhedor e resplandecente: um aroma ao qual é impossível resistir.
Disponível nas lojas e online em @sephoraportugal
🇧🇪 De exclusieve glazen flacon van New Wave, geïnspireerd op het surrealisme, is ontworpen om een sculpturale ervaring in de palm van je hand te bieden. Net als het parfum zelf is hij warm en stralend, met een geur die je onmogelijk kunt weerstaan.
Verkrijgbaar in de winkel bij @sephorabelgium.
@merit #merit #fragrance #onlyatsephora
28 Oct 2026
To us, fragrance has always been deeply personal. So to celebrate the launch of MERIT New Wave, it only felt right that we introduce something to make it feel a little more like your own.
Introducing bespoke engraving — now, with any full-size MERIT New Wave bottle, you’ll have the option to personalize it with any three initials, so it’s not just a fragrance, but an accessory.
Engraving is currently available exclusively at meritbeauty.com, on all 30ml MERIT New Wave bottles (US only).
29 Oct 2026
“Why make an extrait de parfum?” Simple: it wears longer throughout the day.
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Composed of nearly 30% fragrance oil (compared to the 5-20% found in eau de toilettes and parfums), extraits not only provide a richer, fuller scent profile than other fragrances, but they also last longer (about 8-12 hours) — no midday touch-ups required.
It’s a clean fragrance that’s designed to last — both on you and your vanity.
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MERIT New Wave is now available in full-size and a 9.5ml travel spray at meritbeauty.com, and online and in store at our @sephora locations.
27 Oct 2026
MERIT New Wave — fitting in nicely.
Available now at meritbeauty.com, and in store and online at all of our @sephora locations.
26 Oct 2026
We hope you enjoy compliments.
MERIT New Wave is now available in 30ml and travel-size at meritbeauty.com, and at our @sephora stores.
25 Oct 2026
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