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Bio
Founder @loreworld I just want to do cool shit that I love and I want that to be enough
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lore.world-
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Recent posts
@loreworld
23 Jul 2025
I wanted to do sustainability different at @loreworld . To ground it in something radical. To ground it in life.
This is Grasse where plants like Jasminum grandiflorum make perfume out of sun. They make sugars too, which feeds insects and small birds, which feed mammals and reptiles, and then everything else. It’s land that was once woods of oak and juniper and everything beneath, but that was changed by us thousands of years ago. Most of land on earth has been now. By farming plants for perfume in places like this, we keep more of the still untouched parts still untouched. Those parts do incredible things like make cures for cancer, take back the carbon we put out, protect us, feed us, sustain us.
There wasn’t a framework for what I wanted to do—make something in a way that upholds the 9 million species who share our home. So I began one together with help from a few leading biodiversity people: Dr Vanessa Handley, Dr Krithi Karanth and my dad.
The first part is Do no harm. We vet how each natural ingredient interacts with the ecosystem it comes from. We look at the species, country of origin and cultivation method, which tell us things. (1) If the species is threatened with extinction. So many are. (2) If growing or harvesting it is drawing down on the ecosystems most essential to life on earth.
I want you to know how much everything touches everything. How much everything touches you <3
13 Nov 2026
What i wore making Lore, vol. 1
29 Oct 2026
Did u know there’s no such things as edges, that the particles of everything mix just a little, so I’m a little u and ur a little me
13 Oct 2026
I’ve had a lot of big jobs with a lot of big goals using a lot of big words which I put up on big screens, it’s what made them real, now this time around my goal’s the biggest of all. To build something I love, and to love building it. Whyever else.
18 Sep 2026
I went back to the island in croatia where my great grandparents are from <333 it felt big and small. Like I’m 1 in 8 billion. Like we’re all the reincarnation of stars.
21 Aug 2026
I remember moving to ny when I was 22 and feeling so outside of myself. Like there wasn’t room in there along with all my needs and dreams. I think all human wisdom is contained in these 4 things: wait and hope, do and love doing. I’m 41 now.
29 Jul 2026
I just want to do cool shit that I love and I want that to be enough
21 Oct 2025
Soft milky addictive n back in stock, get the big Lil energy :)))
07 Sep 2026
I obsessively made a zine for @loreworld Sublimity and read it on a rug @beni_rugs obsessively made for me. Perfection doesn’t exist. But creating something so full of craft, story and meaning that it changes how you think about the world and your potential within it—that does.
Mahalo to the many hands who touched both.
01 Jun 2026
@loreworld x @climaxbooks, how was it for you
05 Jun 2026
@loreworld n @happiergrocery, this weekend only :))))
25 Jul 2026
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