Malcolm Carfrae

Malcolm Carfrae

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@mcarfrae

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Bio

Founder of @CarfraeConsulting - global lifestyle brand communications. Australian-born New Yorker. Snapshots of my life, work, love & travel

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Recent posts

My birthday trip this year was high on my book-it list (11,000 feet high above sea level to be precise). From Lima, the Sacred Valley, Wiñay Wayna (which wistfully means ‘Forever Young’) to the memorizing Machu Picchu, (the 6th New Wonder of the World I’ve visited) and the charming Hiram Bingham train to historic Cusco - rarely have I been to a more spiritual and breathtakingly beautiful country. There’s a famous Peruvian expression which translates as ‘Live life and don’t let life live you’ - in other words, embrace joy and avoid sweating the small stuff. Amen to that and here’s to forever chasing dreams as I take another trip around the sun. ☀️ Thank you to my 💙and favorite travel partner @jwattiker for taking this trip three weeks into his big new job :) 25 Oct 2026 Today it’s exactly 16 years since I met @jwattiker and it’s also our 12th wedding anniversary. It’s also a huge week for him but that’s another story. A question I still get asked is how we met, which if you haven’t heard, was after a barman mistakenly switched our checks at a Soho hotel bar. John got my (much higher) bill and was looking handsomely concerned. It was an absent-minded human error that precipitated our sliding door moment. I am forever grateful for the barman’s ineptitude. John asked me for my business card (this was 2010 after all) and followed up the very next day by email with an invitation for a date. I said yes then immediately looked him up on the internet - all it revealed was one picture of him at a college event. It wasn’t great timing for me, but that’s never something you can choose. I didn’t know what ‘we’ would end up looking like, but at that exact moment all I knew is that I wanted him in my orbit for a week, a month, a year or my entire life. Since then, every morning for 16 years I have woken up and chosen him again. And these many years later, I am grateful for the chance I was given that night, all because he came for me. Our story is still being written, but I’m so glad I am writing it with him. #lovewins Swipe for first pic of us together. The first picture of us taken together, very close to our future house in Napeague. 23 Sep 2026 This picture was taken of me in September 1991 on a visit, exactly ten years before NYC’s skyline and collective heart were forever altered. So many of our pictures in the city at that time have the Twin Towers as a backdrop. I was living in London on September 2001, watching with horror on a TV from my office. We thought London was next. I became a New Yorker when I moved here in January 2003 and am forever proud of my people’s stories of resilience, camaraderie and survival. #neverforget911 11 Sep 2026 It’s my favorite person’s birthday today and it’s a big one. I’m relieved that he has finally crossed the threshold into early middle age. Here’s to 40 years of John - the smartest and most handsome man in any room. And always the most infallible, coiffed and tanned. How lucky I am to share a life with him? I celebrate him every day and will do so for the rest of my life. Happiest birthday to my love @jwattiker - life begins at 40 but mine truly began when I met you. I predict the most incredible year for you ahead and can’t wait to see what you achieve during your next trip around the sun. Pictured with your two best girls yesterday in your favorite place on earth 💙 06 Sep 2026 It was an honor to work with @ferragamo on a perfect Summer dinner last night to celebrate its pop-up at Topping Rose. Nothing I like better than one long table with minimal white calla lilies and great conversation with our favorite Hamptons folk. My favorite part of the night? When a group of us played a late night game of ‘Imposter.’ 📷 @neilrasmus @bfa 🙏 @csblechman @max.stmbr ❤️ @margaretjane @carfraeconsulting 25 Jul 2026 For this year’s express European vacation we had a few days between @jwattiker finishing his Milan business trip and me going to London for work so decided to visit the ultimate resort town of Portofino, a cinematically beautiful Italian seaside village on pastel-colored steroids. The best place to stay there is @belmondsplendido, which @martinbrudnizki has magically redone. Perched on a hill overlooking a stunning bay, it’s truly hard to leave but if you must: walk down to dive into the cove of turquoise water like the locals do (it helps work off some of the best pasta in Italy) or find friends with a perfect little vintage boat, play Italian music from the 1950’s and explore the deep blue bay with a bottle of wine and fresh focaccia. After all, as they famously say here in Liguria “Piglia a vitta cianin.” (Take life slowwwwly.) . 22 Jun 2026 This past month was not only the tenth anniversary of @carfraeconsulting but also marked ten years of working with @zimmermann, my first client. The fact it coincided with the annual cruise destination event was fitting, this year held in Antibes. We celebrated with almost 100 nearest, dearest (and funnest) with a dinner at @bellesrives under a dramatic post rain pink sky (and a performance by @sukiwaterhouse) then a lunch and pool party by the sea at the iconic Villa Dorane. It was a pleasure for @margaretjane and I to work with the global Zimmermann dream team on this project and special thanks to Nicky, Simone and Chris for a decade of the very best of times. 🙏 04 Jun 2026 Proud to have served as a Committee chair of the @abtofficial Spring Gala last night and to see my friend @katieholmes being honored for her support of the arts and the incredible generosity she has extended to ABT over the years. It’s been a tradition for us to attend with her wonderful mom for almost a decade. Proud of you Katie! Thank you to our fun table mates and friends for joining us. 📸: @gettyimages 21 May 2026 My first Salone in Milan and what a time it was - the best global design creatives were out in force. It was a pleasure to be part of the team to launch RH Milan, a stunning 19th century palazzo with 7 floors of galleries and a subterranean Italian restaurant, truly a unique design and hospitality experience. Not to mention @zoesaldana @margotrobbieofficial, @brunellocucinelli, @martinamondadori, @robertobolle and many more as co-hosts. Huge congratulations to Gary Friedman and team #RH for an event to remember. 22 Apr 2026 So, I have some news. As a child, I desperately wanted to become an actor but my career in fashion took me a different route. For the past year I have been quietly taking part time acting classes and I am thrilled to announce I was just cast in my first role - as Dr Dexter Fletcher, a dashing brain surgeon with a transpacific accent, in the legendary daytime soap opera #DaysOfOurLives. Here’s a sneak peak that isn’t a spoiler: my character’s despicable identical twin brother Drake returns to Salem after being missing for many years, much to Dr Dexter’s chagrin. Of course I’m playing evil Drake too, who has a flamboyant designer wardrobe (thank you Versace!) and a wickedly malevolent laugh. Since my arc is limited to 6 episodes for now, it won’t affect my day job. If you hear me doing a bloodcurdling laugh any time soon, I’m just practicing my lines. #LikeSandsThroughTheHourglass Link in bio at @dayspeacock (cast news 4/1/26) My first theatrical/SAG headshot by @yvonnetnt If you made it this far, this was an April Fool’s joke :) 01 Apr 2026 So many people are buzzing about Ryan Murphy’s ‘Love Story,’ fascinated by the eternal allure of Carolyn Bessette, JFK Jr and, of course Calvin and @kellyaklein. I am getting this question a lot: what was it like to work at Calvin Klein back in the day? Well, to be clear, Carolyn left the PR department of the company in the late 1990’s and I started in 2003 as VP of PR, so I didn’t know her. I was one of the last in the door before Calvin Klein sold so I had the distinct honor of working with him that year as his disciples took the creative reins. My first official duty was to escort Calvin to receive his honorary doctorate at FIT, where we chatted about weekend plans backstage with Anna Wintour - my first pinch me moment. The offices on 39th Street were similar to how they are depicted on the show, but not quite as sexily lit and none of those glass cubes. The walls would be freshly repainted with Benjamin Moore’s Superwhite every month, polished concrete floors and there were white Calla lilies in the reception area of every floor. We may have joked about the black paper clips, the white only flower policy, our famously monochromatic outfits and Calvin’s Pantone color chart for his coffee color, but we also loved it - it was like a cult. The word ‘Calvin’ was used all the time as an adjective of the highest praise. For years afterwards there were always pretty CBK looking girls in the pit of the PR office, twirling their blonde tendrils and planning their night out. And we all believed so totally in the razor sharp aesthetic, unforgiving sexiness and uncompromising minimalism of the brand. Running global communications for Calvin Klein remains one of the best experiences of my professional life - 11 years that flew by with so many talented and seriously fun colleagues. We were the best in class. So, this is my ‘Love Story’ about an iconic brand which is beautifully depicted in the show and although now perhaps not what it was, remains forever seared in my DNA. 📸: Me at Calvin Klein Collection runway shows at Milk Studios and at CKI (with Anna) in the early 2000’s @patrickmcmullan 20 Feb 2026 Ten years ago, after years of working for companies like Calvin and Ralph under my belt, I decided to embark on setting up my own business. Being an entrepreneur is not for the faint of heart but I was beginning to feel that if I wanted to manifest a new job, I’d have to create it myself. So, picture this: after a career of leading large global teams, I started afresh in small shared office with an intern and a laptop, and @carfraeconsulting was born. It was never my intention to found a large business - it had to be small enough for me to be personally involved and work directly with my clients. And even though fashion was and is in my blood, I wanted to work with design, lifestyle, beauty and hospitality brands. Now it’s a big part of my business. Next month my marvelous team and I move into a new office in midtown with views over Manhattan after ten years in the same building (nine of them with the incredible @margaretjane). I’m excited for this new chapter. So yes, technically this is a 2016 post but it’s also a story of someone who made a life changing decision with their career and didn’t look back. After all, if you believe in yourself beyond doubt, others will too. Happy decade to my little company and to all who’ve supported it and me. Onwards. 📷: by an intern, in my first office 30 Jan 2026

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