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Bio
Founder & CEO of @F2Max production & creative company & @fashiontomax My YouTube channel ⬇️
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Recent posts
Venice Film Festival Opening Night! ❤️
Wearing @lanvin top, @karllagerfeld jacket, @edhenmilano shoes, @ysl earring
Hair & make up by @hairbyraad
Photos by @gorbun_roman 🙏🏻
03 Sep 2026
If you’ve seen a viral red-carpet video with A-list stars there’s a good chance it was shot by us @f2max 😉
We started with offices and local brands.
Today we work with Anne Hathaway, Zendaya, and fashion weeks (and more…)
Want to get closer to the world of fashion? Welcome to my page ;)
11 Jan 2026
Such an honor to work with such a talented person — @jessicaalba 🫶🏻
📸: @ig.arthur x @f2max
14 Mar 2025
Some people walk into a room and bring light with them. @priyankachopra is one of those 🙌🏻
Always happy to see you.
We keep crossing paths in the most beautiful places, this time at the @bvlgari event.
Thank you for your kindness and your beautiful heart ❤️
24 Mar 2026
With one and only @jlo at the @dolcegabbana show ♥️♥️♥️ #jlo #dolceandgabbana
26 Sep 2026
Victoria’s Secret, can we present the Fantasy Bra at your next show with @urgantcom @urgantlive ? 👀
29 Oct 2026
Always happy to see you @handemiyy ♥️🥰
06 Oct 2026
One day in Milan with me 🇮🇹
17 years ago, I moved here at 27 with two pairs of shoes, barely speaking any Italian and having absolutely no idea what I was going to do next
Now I’m 44, and Milan is so much more than just the city I live in
It’s filled with people I love, memories, friendships, projects, and countless little moments that have become part of my life
From morning coffees and spontaneous dinners with friends to the incredible opportunities this city has given me, Milan has become my home in every sense of the word
And I honestly can’t imagine my life anywhere else
So here’s a little glimpse into my Milan ♥️
Video by @mikeprikhodko
27 Oct 2026
Meet @f2max – my brainchild creative agency for over a decade now.
From Prada and Valentino to Cartier, Dolce & Gabbana, Vogue, and many more. We’ve been lucky enough to work with some pretty incredible names over the years.
10+ years, hundreds of projects, countless stories behind the scenes.
And we’re still having fun!
26 Oct 2026
What a night with @bvlgari at their High Jewelry event in Milan 😍
A full constellation showed up: @DuaLipa, Anne Hathaway, @JakeGyllenhaal, @PriyankaChopra Jonas, @yifei_cc @geewonii
All gathered to celebrate the new Eclettica collection.The whole collection feels like art you can actually wear – inspired by sculpture, painting, architecture. 🔥
#Bvlgari #Annehathaway #dualipa #jakegyllenhaal #priyankachopra
24 Mar 2026
What a night. Thank you for having me @bof @imranamed. Definitely one of my PFW highlights 🖤
05 Oct 2026
Our founder @maximsap getting ready for the Cannes Film Festival Opening Ceremony together with @natalyosmann ✨
After more than a decade attending Cannes, he returned to the iconic red carpet for another year of cinema, celebration and the beautiful chaos that takes over the French Riviera during the festival.
Video by @mikeprikhodko
Glam and hair @lenayasenkova @mishurina.lyteam @anastasiamishurina
Tuxedo @driesvannoten
Bow tie @tomford
Shirt @dsquared2
Brooch @hassanzadeh_jewelry
Glasses @raybanmeta
Shoes @edhenmilano @filippofiora
17 May 2026
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