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Bio
Photographer | Producer LA @wearebraindead
Links
markpopovich.com-
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Recent posts
Brain Dead FW26 Cyber Primitivism
Talent @kylebisc
Talent @aayaulya
Photographer Mark Popovich
Photo assist/ Digi @jason_famous_photgrapher_la
Video tech @noizehack
Stylist @jakeobermeyer
Stylist assist @norffnorf
Insane setup and shoot!
Can’t thank everyone enough who helped make this happen💛
@frozendirt_ @farmtactics @teoweo6 @lukeshawalker
29 Oct 2026
Teddy at Texas Canyon 💛
Had so much fun with with all the homies helping shoot the content around the Chalkra Arc’teryx collab / Abbot Kinney store opening. I’ve been so busy lately that I’ve hardly been outside, I didn’t realize how much this was effecting my mental health. It was so nice to get out out to one of my favorite places with friends. I forgot how important and how much I’ve missed days like these.
❤️❤️❤️
@steveree @goretex_jockstrap @benjamin.homer @tuckerphillips @atibaphoto @simply_hesh @haydenhulseys @nathanielbairdsaccount @chalkra.us @arcteryxcalifornia
06 Oct 2026
Thank you to everyone who came out to the @wearebraindead Bay Area Wall Jam! It was so rad to see so many people show up at the Golden Gate Traverse, getting stoked and coming so close to sending. I seriously love climbing and the climbing community so much!
Thank you Oakland for making this so special, can’t wait for the next one 🤍
Thank you for @wearebraindead @adidasfiveten @chalkra.us @3319marche @chefleee @riot.vino @bowsandarrowsberkeley @tairainotsui @marcoverdiin @totally_not_panicking for the support.
23 Jul 2026
Stoked to shoot my friend Justin, author of Oasis Volume 1: Old LA Zoo Guidebook, alongside Jonah and Emma, who helped bring the guidebook to life, for the latest Brain Dead Equipment campaign.
Love that I get to work on special projects like this with friends 💛
@citrusvanilla
@transqualia
@emmabasaa
@tristan.bangle
@logreboja
@wearebraindead
14 Jul 2026
Rata for @wearebraindead x @coach ✨
💛 my coach goats
@ratagohard
@w3tter
@frozendirt_
@kennajean
@laaapavi
09 Jul 2026
Photos from last year’s @allriseoutdoors Bay Area, one of my favorite events of the year.
So stoked for the next one back at @long_beach_rising and to be surrounded by friends 🖤
@wearebraindead @arcteryx
07 Apr 2026
New work for @wearebraindead
Dream team that made this happen 🤍
Talent
@imuliiana
@keeperofdooom
🐍 Kimchi and Cookie 🍪
Snake handler @supercockstomperbitch
Art dept @visualadhesive
Stylist @luvalyssamiller
Digi/photo assist @jason_famous_photgrapher_la
TY @farmtactics @wizardofbore
25 Feb 2026
New work for @wearebraindead x @aiaiai.audio -
out now
Had so much fun building and shooting this!
Inspired by older Philips and Akai hifi ads,
@visualadhesive and I built the dirt eq for this one, and @k_earth101 made the robot head for the previous campaign.
Love creating these worlds with friends.
21 Nov 2025
Really fun one for @wearebraindead
I’ve been wanting to do this one for a long time. Heavily influenced growing up watching Yeah Right nonstop. Really happy and proud of how it all came together. Grateful for the opportunity to make something I love.
28 Oct 2025
New work shooting @brodyxking @wearebraindead @adidasoriginals
Such an honor shooting the absolute legend Brody King! Stoked on how this turned out, so grateful for the opertunity to shoot with people I truly admire.
Big thanks to @35mm.wrestling, @wizardofbore, @auntviv and Hannah for all the help 😊
14 Aug 2025
A few more shots from the @wearebraindead x @south2_west8_official campaign.
I’m still feeling so grateful for this one, everything just came together perfectly! Getting to work with brands I love and such an incredible team made this shoot truly special. Shoots like this remind me why I love what I do, and how lucky I am to be able to do this for work.🤍
@auntviv @wizardofbore @farmtactics @brooooooooooks @alondraexcene @ns_makeup17
15 May 2025
New work for @wearebraindead x @south2_west8_official
Grateful to be part of such a wild, beautiful project—and to work alongside an insanely talented team. Always a pleasure shooting with @auntviv 🤝 @alondraexcene and @ns_makeup17 absolutely blew my mind with the makeup on this one, and @brooooooooooks fully embraced their new identity as a fish person. 💚
13 May 2025
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