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Bio
Director, trip photographer, amateur illustrator and story hunter. // SP - Brasil
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Recent posts
@cmtts no júri do @bdapremiobrasileirodedesign 🏆
Nossa Head of Design, @cmtts, foi convidada para integrar o júri do 16º @bdapremiobrasileirodedesign, na categoria Destaques do Ano.
É a terceira vez dela no júri do prêmio. São mais de 15 anos de carreira, passando por estúdios como Ana Couto, Pharus, Rebu e Tátil, com trabalhos reconhecidos no iF Design Award, no Type Directors Club e na Bienal de Veneza. Hoje, esse olhar está na MAAR, unindo design e IA.
05 Nov 2026
Na @f1 com o @santanderbrasil 🏎️
Dirigida por @marcondes e criada pela @droga5sp, a nova campanha do @santanderbrasil traz a marca para dentro do mundo das corridas. O carro, a equipe, a arquibancada: todo esse universo foi criado do zero por nós, dentro do que a marca já vinha construindo nas campanhas anteriores.
A campanha entrega mais de 10 conteúdos e acompanha de perto toda a cultura da F1 e do universo Santander.
27 Oct 2026
Introducing @maar.company
A creative production company and studio working across film, design, and AI, exploring new possibilities for visual storytelling within the Landscape ecosystem.
22 Oct 2026
Ninguém se reconhece no perfeito!
Os modelos generativos devolvem a média de tudo que já viram, com uma perfeição que não existe no mundo real. O erro é o que torna esse universo real, e por isso a gente cria com marcas de copo na mesa, digital no vidro, poeira no ar, e tudo aquilo o que a vida vai deixando de marca.
MAAR. Produtora e estúdio criativo. Filmes, IA e design.
15 Oct 2026
Before the final frame 🏈❄️
Created by @miketeevee for @verizon, directed by Tiago Marcondes and Thiago Martins.
Swipe through the build.
27 Aug 2026
Inside the process ⚙️
Created by @tbwachiatla for @gatorade, directed by @mateussantos, @marcondes and @kalil.diogo.
Watch it come together.
20 Aug 2026
Let the flavor wars begin 🧬🌀
Created by @bbdochicago for @5gum, with direction by @mateussantos and @marcondes, the film fuses live action and animation into one world where flavors go to war.
Watch the full film.
30 Jul 2026
Porquê na casa do pão de queijo, tem sempre que ter um mineiro. Uma homenagem pelo @marcondes
18 Jun 2026
Earlier this month, Tiago Marcondes, CCO at MAAR, curated and organized the first official Runway event in Brazil through MAAR at Unpromptable.
An evening dedicated to total immersion in the most advanced generative AI tools for visual creation — focused on real projects, real clients, and hands-on experimentation.
25 May 2026
From animatic to final frame ⚙️
A look at rhythm, structure and integration throughout the process of turning concept into 3D animation.
Created by @tbwachiatla for @directv, with creative direction by @mateussantos and animation direction by @fbroki and @marcondes.
14 May 2026
Welcome to the Week-Long Metaphor 📺
Created by @tbwachiatla for @directv, the animation with creative direction by @mateussantos and animation direction by @fbroki and @marcondes translates the brand’s metaphor into motion.
A 3D animated film where rhythm, scale and integration drive every frame.
Check out all the details.
13 May 2026
Awards season with @patron 🥂🥃
A campaign created by @bbhusa, produced by us, mixes drinks and sparks new combinations, placing Patrón tequila alongside the @grammys.
Enjoy responsibly.
____
Agency: BBH
Agency Producer: Taylor Nisbet
LOBO
Creative Director: Mateus de Paula Santos
Director: Tiago Marcondes
Still Photographer: Jeff Harris
Executive Producer: Paul Amorese
Managing Partner: Luis Ribeiro
Executive Producer Lobo: Su Constantine
Head of Production: Marcelo Barbosa
Head of Post Production: Eduardo Silva
Producer: Vitor David
Post-Production Coordinator: Rosangela Gomes
Post-Production Coordinator Assistant: Nathaly Lopes
Post-Production Producer: Eduardo Silva
CG Supervisor: Alceu Baptistão
CG Coordinator: Ana Mendes
Modeling: Alceu Baptistão
Lighting & Render: Thiago Peretto
Photoshop: Sergio Faria e Ricardo Riamonde
18 Mar 2026
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