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paris 🐻 dakar📍oakland
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Recent posts
My personal Ballon d’Or, the day after the actual one.
Spent an afternoon in Paris with @m.olise for @highsnobiety, shot by the one and only Juergen Teller, and left convinced the internet has him completely wrong. Not mysterious. Not cold. Just a man who thinks before he speaks and means every word, which is rarer than any step-over.
We talked chess, his mom (better than him at cards, the person who taught him the game), kaizen, and what a loss sounds like on repeat. He showed up with two people and zero entourage. Tells you everything.
Story by: @madsear
Photography: @juergentellerstudio
Creative Partner: @doviledrizyte & @noahgravs
Photo Assistant: @chaaaves
Styled by: @sebjective
Video by: @andrea___mena & @hendrikjuergens
Executive Producer: @claraperrotte
Production Manager: @antoine.exil
Production Assistant: @yanis.mebtouche
Styling Assistant: @jaimebutel
Groomer: @romain__duplessy
Custom Hypervenoms by @mattiasgollin
Full interview on High Snobiety
27 Oct 2026
I’ve been meaning to post this for what feels like several geological eras. But here we are.
Air Afrique x Nike : Air Max RK61 - Première Classe.
This is what happens when a collective of artists, dreamers, and a very patient football legend decide that ‘first class’ means something bigger than a seat number. It means refusing to be told where you can go. It means your ancestors conquered the skies, and you’re conquering your time.
From Paris to Abidjan, from London to New York, this is the story of people taking their place. In the studios. On the fields.
Everywhere it matters.
On ne suit pas, on guide.
CREATIVE DIRECTION
Directors: @airafrique_ @bebendy_ @thiamkdm @djibykb @jrmykonko
Creative Advisor: @madsear
PHOTOGRAPHY & CINEMATOGRAPHY
Photographer: @jrmykonko
Film DOP: @niconiermann
1st AC: @see_eden
2nd AC: @amandine.nolin
1st Light Assistant: @quentin_far
2nd Light Assistant: @jeanromainpa
3rd Light Assistant: @tene_kaveli
Gaffer: @hugo_mesnil
Key Grip: Kieran L’héritier
PRODUCTION
Produced by: @iconoclast.tv @aswan.tv
Executive Producer: @benoitroques
Line Producer: @vincent_veve
Unit Manager: @waalak
Production Coordinator: @toscaaplt
Project Supervision: @convoy @kenzarnb
BTS: @rayannohra
DESIGN & STYLING
Set Design: @tibzmunoz
Set Design Assisted by: @prouxalice @youennbrgt @antoine.volle @curvyworld_studio @un_cafe_creme
Stylist: @marq.rise
Stylist Assistant: @cheyencalasans
Hair Stylist: @oummy_youssoufa
Make Up Artist: @hind.sousan
Graphic Design: @teboul_arthur @bf_dip
Movement Director: @sarkalesscold
POST-PRODUCTION
Post Production: @poster_co @sheriff.projects
Editor: @linda_attab
Colourist: @vinhitooo
Graphic Artist: @lucaslatil
Stills Post-production: @sheriff.projects
CASTING
Casting: @michaelillel
TALENTS : @didierdrogba @oumou.sang @aissamaiga @saabobalde @louizaura @jeunemorty @majotalou @liwamasefa @doums_gls
SPECIAL THANKS : @pia_haz @blokystoure @nike @nikeparis
10 Jun 2026
The fight doesn’t care if you’re ready for it.
It shows up in a boxing ring at dawn. On a motocross track where gravity is more of a suggestion than a rule. In a locker room where the only sound is your own breathing reminding you that you’re still here.
@venum turns 20 this year, which in brand years means it’s finally old enough to realize the fight was never just about winning. It’s about showing up when the conditions aren’t perfect. When the sky looks moody. When your hands need wrapping and your head needs clearing.
Grateful to @nicolasfretelliere and @jointhesquad for trusting me with the words on this one.
Here’s to athletes who choose the hard way because the easy way doesn’t have a good story attached to it.
Athletes: @iliatopuria & @khamzat_chimaev (MMA), @jvs_fmx & @jake.cannon3 & @francarbonero29 (Moto), @chingizallazov (K1), @its.juliechen (Muay Thai), @jkitoubilel (Boxing), @jaylon_9_ & @parismusketeers (Football US)
Directed by @_tomweber & @nelson_rosier
A @jointhesquad & @p.y.t.paris production
DOP: louibaba
EP: @monsieur_scoumoune
Line Producer: @alexprod
Steadicam: @quentinrebu
1st AC: @vassilidv
1st AD: @soumaya.assabi
2nd Crew: @piscine.cluuub
Gaffer: @leolamant & @michel_rigs81
Drone: @fabian_mct
Sound: @olivierdu64
Location Manager: @teddy.dlp
Location Assistants: @riconnectedd & pierre.pgrl
MUAs: @sarahmaquille & @trichotc
Sparring: @vidal_mma & @fitfightcenter & @nordine_coaching
Editor: @jean_paul_chance
Colorist: @guillaume_chanaud
Music & SD: @makelistudio
Copy: @madsear
Thanks to @bopb_officiel & @bud__racing
27 Mar 2026
When basketball calls, you answer. No matter what.
On Friday, October 3rd, @converse set sail on the Seine for something Paris had never seen before: basketball on water, culture in motion, and a community that showed up ready to ball.
The Converse SHAI001 family pack launch wasn’t just about unveiling a signature shoe.
It was about celebrating the spirit that makes greatness possible: the kind of dedication that doesn’t wait for perfect conditions, the kind of energy that turns obstacles into opportunities, the kind of love for the game that’s bigger than any moment.
Swipe through to see what happens when passion meets purpose. When a floating court becomes sacred ground. When the city of lights witnesses the birth of something special.
To everyone who showed up and showed out, you made history on the water. The SHAI001 isn’t just a shoe. It’s a statement. And you brought it to life.
First signature shoe. First floating court in Paris. First of many.
AGENCY @youthclub.co
Project Lead — Marieke Messing @mariekemessing
Producer — Sylvia Elmpt @sylfairytale
Producer — Ottilie Krommendam @ottilie.krommendam
PRODUCTION @betterstate
Producer — Aldo Hacheme @_________aldo
Producer — Agathe Dutercq @agathe.dutercq
Production Manager — Selina Gatou Kaiser @selinagkk
Production Manager — Léna Toscer @lena_toscer
Production Designer — Thaïs Pavanel @thaispavanel @agence.claudine
Sound Engineer — Elie Brussat @eliebrussat
Unit Manager — Hadrien Fourno @hadicoolhadi
Unit Manager — Amir Cheurfa
Unit Manager — Mehdi Ouirane
CREATIVE DIRECTION
Massaër Ndiaye — @madsear
Horah, Inc. — @horah.inc
FOOD
Reussette — @_reussette
SET DESIGN
Malotta — @malottttta
WORKSHOP HOST
Sofia Moser — @sofiamoserleitao
MC
Dandyguel — @dandyguel
Mister Paris — misterpvris
PHOTO
Jauris Bardoux (4,9) — @jauris_bardoux @agence.claudine
Joanna Doukov (3,6,11) — @joannadoukov
13 Nov 2025
We made it to the quarterfinals. Germany sent us home, which hurt like hell… But for a few beautiful weeks, these women gave us genuine belief, brilliant football, and - selfishly - some very fun work…
Huge thanks to Wieden + Kennedy London for trusting me with these lines. And thank you to Les Bleues for making the copy write itself.
CDs : Becca Pottinger & Albert Pukies
Account team: Farai Dube & Akari Saito
Creatives: @cassgourow & @hollyattrill
Producer: Lizzie Griffin
Photographe: @oliviaschenker
Production company: @birth_productions
Stylist : @jillgattegno
06 Nov 2025
Venetian mailboxes apparently come in one design: existential crisis. Some look shocked that you’d dare send physical mail in 2025. Others appear to be screaming directly at the postman. One seems locked in a permanent state of regret, probably about being a mailbox.
They’re all slowly sinking into the canals along with the rest of Venice, which honestly feels appropriate given their collective expression of “why are we still doing this?”…
03 Nov 2025
“This is your Captain speaking. We’ll be cruising at the speed of @vinijr . Please keep your seatbelts fastened.”
@nikefootball “Fly Vini”
Directed By @elliottpower_
Cinematographer: Lukasz Zal
Mini DV Cinematographer: @nour_bth
1st AD: @ainaratrigueros
Production Company: @wanda_productions
Executive Producer: @fiona_brtl
Producer: Romain Cavagnac
Stylist: @taticotliar
Production Design: Isabel Peinado Rodriguez
Stills Photography : @brunostaub
Football Choreography: @andyansah @sportsonscreen
Football Choreography: @b.ohdan
Stunt Double: @ansah_gram
Edit: @manuel_coutant @icecream_paris
VFX Supervisor: @guillaume.nadaud
Service Company: @twentyfourseven_______tv
Executive Producer: Ben Zorllia
The Ambassador: @jordimollacastillo
Composition: @miinksmallclan
Music Supervision: @curation.music
Agency: @convoy
ECD / Founder: @juancp
ECD / Founder: @nordineb
Creative Director: @madsear
Senior Art Director: @jorge__balarezo
Art Director: @yaaaaaaaaannnnnnnnnnnnnnnnnnnn
Account Managers : @kenzarnb @emmaschwarz
Agency Production & Art Buying : @studio.demi @justinefoiry_ @camilamendezstein
14 Aug 2025
More than twenty years of flying through Roissy Charles de Gaulle airport, and there’s always the same tragic exhibit: abandoned Mickey Mouse or Winnie the Pooh balloons floating against the terminal ceiling like deflated dreams with ears.
Apparently, explaining to a six-year-old that Mickey can’t come on the plane is a conversation that never gets easier…
11 Jul 2025
When you’re a kid, you dream of playing for Real Madrid. When you’re @k.mbappe , the dream dreams of you….
“THE DREAM IS REAL”, a conversation between a boy and the man he became.
Creative Directed this @nikefootball campaign for Kylian’s latest Mercurial boot. Thanks to the best team (@convoy ) ever for having me on board.
Directed By Elliott Power
Cinematographer: Lukasz Zal
Mini DV Cinematographer: @nour_bth
1st AD: @ainaratrigueros
Production Company: @wanda_productions
Executive Producer: @fiona_brtl
Producer: Romain Cavagnac
Stylist: @taticotliar
Production Design: Isabel Peinado Rodriguez
Stills Photography : @julienmartinezleclerc
Football Choreography: @andyansah
Football Choreography: @b.ohdan
Stunt Double: @ansah_gram
Edit: @manuel_coutant @icecream_paris
VFX Supervisor: @guillaume.nadaud
Service Company: @twentyfourseven_______tv
Executive Producer: Ben Zorllia
The Ambassador: @jordimollacastillo
Composition: @miinksmallclan
Music Supervision: @curation.music
Agency: @convoy
ECD / Founder: @juancp
ECD / Founder: @nordineb
Creative Director : @madsear
Senior Art Director: @jorge__balarezo
Art Director: @yaaaaaaaaannnnnnnnnnnnnnnnnnnn
Account Managers : @emmaschwarz @kenzarnb
Agency Production & Art Buying
@studio.demi @justinefoiry_ @camilamendezstein
01 Jul 2025
“THE FAST LANE”
Creative directed this beautiful piece of chaos.
Sometimes the best ideas come from asking ‘what’s the craziest thing we could actually pull off?’
So grateful to have been able to work alongside @yo.yomi with the teams over at @youthclub.co and @betterstate_
Shout out to all these fun lunatics that made this shoot a blast.
Client: @jumpman23 & @footlockereu
Brand Manager Jordan EMEA: @nassira_h
Agency: @youthclub.co
Project lead: @mariekemessing
Creative director: @madsear
Director: @yo.yomi
Photographer & Videographer: @yo.yomi
Stylist @jillgattegno
Paris Service Production Company: @betterstate_ @_________aldo
Producer: @agathe.dutercq
Production coördinator: @selinagkk
Unit manager: @zetmax
1st light assistant: @toby.st
Videographer BTS: @alphamedy
Editor: @yo.yomi
VFX: @driesbraun
VFX: @olivierbink
Grading: @crocodile.grading
Music: @audentity
Talent:
Titoo: @oneway_titoo
Tommy: @tomyyy.bikz
Vega: @las_vega_8
Lilly: @lily.tkw
Ugo: @ugobombsquad
Melvin: @rider2m_bikelife
Tim: @tim_bikzzz
Goge: @goge.bikz
10 Jun 2025
This one’s for the hometeam! I’m incredibly proud and grateful to have been able to welcome and help my @dailypaper brothers @huzane, @papaghana and @captainaoshima to Dakar. Their latest campaign and collection for @converse is out.
Directed by @fabiodefrel
Produced by @omar_films
EP @aristofarka & @blaise_boca
Line Producer @jbfusil
Business Director @agnesblrd
Production Coordinator @matthfus
Production Assistant @dr.berger__
Director’s Assistant @eiland.frisco
Starring @abdulayeniang & @cixixix.night.skin
Original music composed by @fwdslxsh
Voiceover by @madsear & @cixixix.night.skin
Cultural Coordinator @madsear
Service Production co @couro.prod
EP @iam_ibra_almamy
Line Producer @bambaa_partout
Admin @nian9_mouhamed
1st AD @kambosssa
2nd AD Mariama Niang
DOP @jake_gabbay
1st AC @by_diss_sniper
2nd AC @momo7434
3rd AC Papi Ndiaye
Stead @loichoquet
Gaffer @abdoufat3105
Sparks Cherif Diallo
Sparks @fara5268
Key Grip @gueye_niora_sindidi
Set designer @batineblack
Set design assistant @diogomayendiaye
Prop Master @roibakary
Stylist @iamcheikhkebe
Stylist assistant @themadjiguene
Stylist assistant @codeyoko
Photographer @shawnpicture__
Assistant photographer @khaled_mamah
Assistant photographer @alex_photography2310
Make up khadyniang_
Make up assistant @magictouch_bybousso
Hair @madeleinesagna
Location manager @4leuz
Location assistant Papa Amadou Ndiaye
Location assistant @ouumar_b
Location assistant @kamron_pi
Location assistant @dia.badara.dia
Fixer Fann Hock Moustapha Ndiaye
Fixer Gorée Massar Camara
Driver @omarbambadiop
Driver @morfall787
Driver Modou Ndiaye
Casting @nrknmb & @iam_ibra_almamy
Post Producer @antoninbrones
Edit @antoninbrones
Edit assistant @maximeveigneau
Edit assistant Martin Geley
Grade @marinastarke.color
Sound production @kouz_paris
Sound design & mix @sylv1.pierre
BTS @awa_claudine
Daily Paper:
Founder @huzane
Art Director @ayisha_laura
Art Director @eddy.vidall
Creative Studio Manager @diepanh
Converse:
Producer @mathildegrenod
Creative Director @danichaleliveld
Partnerships & Collaborations Manager @therealmissval
Models:
@itsbirou @daoudasow_ds @iamelhadjimalick @laye_model @_0ld_soul
01 Oct 2024
It’s the first Wednesday of 2024, and episode 17 of Don’t Fuck This Up is coming in HOT! 🔥It is my immense delight to share with you an incredible conversation with writer, creative director and cultural expert, Massaër Ndiaye (@madsear). 😎 We discuss the phenomenon of zeitgeist, the shifting of the cultural epicenter away from LA & NYC, and the importance of getting outside your comfort zone. 🛌Tap in, download this episode, and maybe just this once, go ahead and fuck it up, a little bit!
03 Jan 2024
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