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BRAND STRATEGY CREATIVE DIRECTION BRAND DESIGN
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Recent posts
QUEEN OF HEARTS
Creative Direction by #MACSIOTTI for #ParisTexas FW26 Advertising Campaign, @calamoragas Photographed by @markrkean, Styled by @leopolda.duchemin, Hair by @claire__grech, Makeup by @thom.walker, Nails by @saffrongoddard, Casting by @barbaranicolicasting
Production @partner.films
QUEEN OF HEARTS
Creative Direction by #MACSIOTTI for #ParisTexas FW26 Advertising Campaign, @calamoragas Film by @luminescent_films, Styled by @leopolda.duchemin, Hair by @claire__grech, Makeup by @thom.walker, Nails by @saffrongoddard, Casting by @barbaranicolicasting
Production @partner.films
05 Oct 2026
QUEEN OF HEARTS
Creative Direction by #MACSIOTTI for #ParisTexas FW26 Advertising Campaign, @calamoragas Photographed by @markrkean, Styled by @leopolda.duchemin, Hair by @claire__grech, Makeup by @thom.walker, Nails by @saffrongoddard, Casting by @barbaranicolicasting
Production @partner.films
05 Oct 2026
QUEEN OF HEARTS
Creative Direction by #MACSIOTTI for #ParisTexas FW26 Advertising Campaign, @calamoragas Photographed by @markrkean, Styled by @leopolda.duchemin, Hair by @claire__grech, Makeup by @thom.walker, Nails by @saffrongoddard, Casting by @barbaranicolicasting
Production @partner.films
05 Oct 2026
QUEEN OF HEARTS
Creative Direction by #MACSIOTTI for #ParisTexas FW26 Advertising Campaign, @calamoragas Photographed by @markrkean, Styled by @leopolda.duchemin, Hair by @claire__grech, Makeup by @thom.walker, Nails by @saffrongoddard, Casting by @barbaranicolicasting
Production @partner.films
02 Oct 2026
QUEEN OF HEARTS
Creative Direction by #MACSIOTTI for #ParisTexas FW26 Advertising Campaign, @calamoragas Film by @luminescent_films, Styled by @leopolda.duchemin, Hair by @claire__grech, Makeup by @thom.walker, Nails by @saffrongoddard, Casting by @barbaranicolicasting
Production @partner.films
02 Oct 2026
QUEEN OF HEARTS
Creative Direction by #MACSIOTTI for #ParisTexas FW26 Advertising Campaign, @calamoragas Photographed by @markrkean, Styled by @leopolda.duchemin, Hair by @claire__grech, Makeup by @thom.walker, Nails by @saffrongoddard, Casting by @barbaranicolicasting
Production @partner.films
02 Oct 2026
QUEEN OF HEARTS
Creative Direction by #MACSIOTTI for #ParisTexas FW26 Advertising Campaign, @calamoragas Photographed by @markrkean, Styled by @leopolda.duchemin, Hair by @claire__grech, Makeup by @thom.walker, Nails by @saffrongoddard, Casting by @barbaranicolicasting
Production @partner.films
02 Oct 2026
QUEEN OF HEARTS
Creative Direction by #MACSIOTTI for #ParisTexas FW26 Advertising Campaign, @calamoragas film by @luminescent_films , Styled by @leopolda.duchemin, Hair by @claire__grech, Makeup by @thom.walker, Nails by @saffrongoddard, Casting by @barbaranicolicasting
Production @partner.films
02 Oct 2026
A WEEKEND WITH AN ARTIST
Expanding Weekend Max Mara’s experiential world through an authentic cultural journey across Milan, enriching the SS26 Signature Collection narrative with travel tips inspired by the city and its connection to the artistic universe.
Creative Direction by #MACSIOTTI for the #WeekendMaxMara SS26 Signature Collection’s Off-the-Beaten Weekend in Milan.
Lensed by Paolo Abate @paolo_abate
27 May 2026
A WEEKEND WITH AN ARTIST
Narrating A Weekend with an Artist through a cohesive ecosystem of image-making, immersive experiences, and live activations across Milan, inviting the community of Weekenders to discover the city through a dialogue between tradition and contemporary art.
Creative Direction by #MACSIOTTI for the #WeekendMaxMara SS26 Signature Collection event in Milan.
Lensed by Lucas Possiede @lucaspossiede and Paolo Abate @paolo_abate
27 May 2026
A WEEKEND WITH AN ARTIST
Narrating A Weekend with an Artist through a cohesive ecosystem of image-making, immersive experiences, and live activations across Milan, inviting the community of Weekenders to discover the city through a dialogue between tradition and contemporary art.
Creative Direction by #MACSIOTTI for the #WeekendMaxMara SS26 Signature Collection event in Milan.
Lensed by Lucas Possiede @lucaspossiede and Paolo Abate @paolo_abate
27 May 2026
A WEEKEND WITH AN ARTIST
Weekend Max Mara SS26 Signature Collection, featuring and self-captured by Petra Collins @petrafcollins, reimagines the iconic Canasta Trench through the vision of artist Paola Pivi @paolapivi, selected by Francesco Bonami @thebonamist
Creative Direction by #MACSIOTTI for #WeekendMaxMara SS26 Signature Collection campaign, self-portraits by Petra Collins @petrafcollins, Styled by Margherita Moro @margheritamoro, Hair by Franco Gobbi @francogobbihair, Make-Up by Faye Bluff @fayebluff, Nails by Isabella Franchi @unghiedellamadonna, Casting by Barbara Nicoli @barbaranicolicasting and Leila Ananna @leilaanannacasting, Set Design by Giulia Munari @julmunset
Q&A moving images feature curator Francesco Bonami @thebonamist in conversation with artist Paola Pivi @paolapivi
27 May 2026
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