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📍 Peak, Edale Mostly bicycles 🛶 Art Director / Creative @_outsideofordinary Founder @peak.divide @lakes.divide @outdoorprovisions
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Recent posts
Taking the fam-packing hop on hop off service to 🇩🇰
13 Sep 2024
All hail the subcultures
Very rad crew formed for @peak.divide
22 Sep 2026
Alpine reconnaissance: deliberate surveying a path in advance to ensure you know the way, avoid unexpected obstacles, and arrive on time.
See also: scoping la Fromathèque, reminding yourself of the different between alpine ascending and that of the Peak, finding the perfect Alpage to picnic in and checking any lingering snow is passable.
By the time we’d shuffled down from the buvette beneath the Trient glacier, long past it’s days of providing ice to the restaurants of Marseille and Paris, we knew the Génépi Divide route was a belter, even if it needed toning down just a bit. That’s what recce’s, and BETA event formats, are for.
We’re super excited to bring it to life again in June 2027.
📸 @lukejdouglas
@altrarunning_europe
@holdup_agency
07 Jul 2026
APRIL 2025
Walked slowly up the hill out of the back of the house and found a quiet place to pitch the tent. @flohodson and baby Ebba joined in the morning to laze around in the Sun. Moments to remember, in SD card limbo for 14 months.
08 Jun 2026
FIVE MORE YEARS//Five years ago today, @lukejdouglas invited me to go for an overnight bivvy in Delamere Forest.
The idea was as simple as it was silly.
Head out on an early-evening ride, spending exactly 12 hours outdoors from desk, to dank woodland floor and back to desk again.
It was an inauspicious start to a friendship – it rained, and he forgot the stove meaning dinner was hip flask whisky.
But, we did it. And we finished it with a @companiobakery pastry and a bleary-eyed brew.
In the meantime there’s been similar, regular silly ideas galore: most notably, “think we could run to Sheffield next weekend?” aka the genesis of the Peak Divide.
Birthday Companio pastries have been core to these local journeys, and it was the same this week.
Luke turned 38 so it was 0500 alarms for a run-commute from the Hope Valley to central Manchester and another Companio brew and bake.
Five more years pls mate xxx
19 May 2026
Flying ants, lots of hiding from the drone and an 11pm curry in Coniston 🤌
BTS from our Art Director @lukejdouglas camera 📷
10 May 2026
We’re proud to tell you that our second printed zine is now available ✌️
64 crafted pages of Peak Divide beliefs, 2025 Classic and ONEr reportage and ultra-curious travel.
If you shuffled with us last year, there’s a good chance you’ll see your face in there. If you’re joining us this year, or are tempted by ultra trail running, it’s packed with inspo.
Thanks to our friends at @altrarunning_europe, the zine itself is FREE - available for the cost of our standard postage and packaging rate.
Thanks for the support 🙏
13 Mar 2026
Hosted a MCR-centric melange of Creative and Outdoor folks at the @_outsideofordinary space in Manchester last week.
The speakers nailed the combination of skepticism, insight and impetus; loved seeing the audience scribble lines of notes on their blank postcards. Thank you @mrbowlegs , @izzyweds @j_joewhite @morganebigault @chriscwmpen @ianhogg
Creative Assembly is a thing now, a space that didn’t exist previously.
Jeff B says: ‘Culture doesn’t exist without creativity’. I think there are SO many ways that can unfolds and that’s partly what CA is here to unpack 🙏
@abiburke @crag.crusader on the production too 🤌
22 Jul 2025
Double no-hands pointing energy 🦄
Several of these by @flohodson or Ottie-cam
08 Jun 2025
Those gloves 😍
Half term slowpacking, New Forest.
Shout out @nicjocarass @jaywaldon for the local knowledge and bringing wine to camp #1
05 Jun 2025
Took the hop on / hop off service to the New Forest for half term 🌳
Went in search of flat trails and faffed furiously for 4 days of super slowpacking in a lovely loop starting and ending @thewoodscyclery
03 Jun 2025
Prancing around the Peak prePD25, doing my best SA long pour ☕️
TR back in MCR smooching the vimto statue…
📸 @morganbarfield on film 🤌
05 May 2025
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