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A love letter to New York City delivered through the subway. 💌 See a recap of the project below ⬇️
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www.loveintransitnyc.com www.nytimes.com/2026/06/11/nyregion/nyc-subway-art-susan-bird.html secretnyc.co/nyc-subway-art-love-transit-sue-sarah-gilbert seattlerefined.com/features/artistoftheweek/artist-sue-sarah-gilbert-bellevue-digital-art-love-transit-new-york-installations-graphic-design-photography-filmmaking-paper-collage-
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Love in Transit began as a dream in Sue Sarah Gilbert's mind, a small wish to bring more joy into the city she loves. Since February, that dream has reached nearly 4 million people across New York City, taking over four subway stations, a billboard in SoHo, and a screen in Times Square along the way.
From the Love in Transit NYC team, thank you for letting us turn a small idea into something so much bigger. ❤️
30 Sep 2026
The theme Threshold can have many meaning. Here’s what it means to Sue and what inspires her artwork.
29 Sep 2026
Our final installation brought us to Penn Station for Threshold, and it was by far the biggest and most complicated space we tackled all year.
We had been dreaming about this one since our very first trip to New York back in February, long before Love Love Love even went up at West 4th Street.
The vision was always to make it fully immersive, with the columns throughout the station wrapped in trees so commuters felt like they were walking straight into a forest. Pulling that off took months of planning, mapping out every column and sightline so the effect held together no matter which direction you were walking.
After a year of installations across the city, ending here felt like the biggest threshold of all.
29 Sep 2026
Another inspiration day, another set of firsts. In July, we headed above ground to see our installs in SoHo and Times Square in person, watching Love in Transit live outside of the subway for the first time.
We spent part of the day at MoMA for inspiration, followed by lunch that somehow included caviar hot dogs, which might be the most New York meal we have ever had. Wildfire smoke rolled through the city that day, but it did not stop us. We kept the day moving and made the most of it anyway.
28 Sep 2026
In July, we took Love in Transit above ground for the first time with Be Seen. Before landing on the final spot, we looked at three different billboard options across the city, weighing foot traffic, visibility, and the overall feel of each location. In the end, the SoHo billboard just felt right, with the energy of the neighborhood matching the message of the piece in a way the others could not.
This installation also came with a new challenge. We had to make sure the animated version of the artwork for the digital screen in Times Square could hold attention in one of the busiest spots in the world. Surrounded by nonstop ads fighting for attention, our piece managed to cut through the noise, offering a moment of thoughtfulness in a place built for the opposite.
28 Sep 2026
June brought us back to where it all began, West 4th Street, for another inspiration day with Sue.
The timing could not have been better. The New York Times article came out the very day we were together, which meant Sue was finally revealed to the world after months as our mystery artist.
The rest of the day turned into a whirlwind. Interview after interview with influencers who had been covering the installations for months, including one of our favorites, Mr. Subway. Watching Sue meet the people who had been sharing her work before they even knew her name was a full circle moment we will not forget.
25 Sep 2026
For June, we returned to where it all started, West 4th Street, for our Solstice installation. By this point, the station felt familiar in the best way. We knew the tunnel, and we knew exactly how to lean into that immersive effect that made the very first installation feel so special.
Solstice brought that same magic back with a new energy. The colors were bold and sunlit, turning the station into one of the brightest spots we created all year and a fitting tribute to the height of summer. There is something special about coming back to a space you already love and finding a whole new way to make it shine.
25 Sep 2026
May brought the rain, but it didn't slow us down. ☔
During Sue’s May visit to NYC, we spent the day touring our upcoming July placements in Times Square, getting a firsthand look at the space that would soon hold Love in Transit in one of the busiest spots in the world.
Sue also sat down for headshots and an interview with The New York Times, at the current installation at the 77nd St and 2nd Ave station. This was another piece of the story that was quietly coming together long before anyone knew who she was. Rain or not, it was a full day of getting Sue and the project ready for what was next.
24 Sep 2026
A voyage is not only where we are going or what lies ahead, but what we are becoming along the way.
In May, we invited commuters at the 72nd Street and 2nd Avenue station on the Q line to drift into that feeling and embrace the unknown, the beauty of movement, and the magic that exists in between.
Like Imagine, Voyages called for large-scale imagery that could hold its own in a bigger station. We leaned into that same approach, working through Figma to map out how the artwork would stretch across the space so it felt expansive rather than lost in it. The goal was to give commuters something big enough to get pulled into as they passed through, turning the daily commute into a small moment of drift.
24 Sep 2026
We knew a New York Times story was a possibility all the way back in March. In April, Sue was photographed by The Times at her Imagine installation at 86th Street and 2nd Avenue. It was a big moment. After months as our mystery artist, this was Sue's debut in front of the camera, and Becky and Jackie were right there helping her feel and look her best for it.
The article didn't run until June, which meant we had a few more months of keeping her identity under wraps. But after all that time working behind the scenes, it was exciting to finally start letting a little bit of Sue's story come to light.
23 Sep 2026
What happens when we give our imagination permission to wander? At 86th Street and 2nd Avenue, our second installation, in April, invited commuters to step into a world where curiosity leads the way, where stories unfold and the impossible starts to feel wonderfully possible.
This station came with a challenge we hadn't faced yet. The scale was so much bigger than West 4th Street, and we knew a few scattered pieces would get lost in a space that size. We spent hours in Figma mapping out every wall, column, and sightline, figuring out how to make the artwork feel intentional and immersive rather than sparse. The goal was for the space to feel full and considered no matter which direction you were walking, so the story carried through the whole station instead of just a corner of it.
Because sometimes the smallest spark of wonder can open the door to an entirely new world.
Swipe through for a look back at how Imagine came to life.
23 Sep 2026
Before Love Love Love ever went up, we had only seen it on a screen.
In February 2026, Sue flew in from Seattle to see her artwork installed in the subway for the very first time. It was also the first time our whole team met face to face.
At the time, Sue was our mystery artist. She wanted the artwork to speak for itself, so we kept her identity under wraps while the installations rolled out. That meant we had been sitting on content from days like this one for months, saving the story until we were ready to tell it.
We spent the day together gathering inspiration at Arte Museum, then walked through station after station scouting spots for what would become the rest of Love in Transit.
This is the day it all started to feel real.
22 Sep 2026
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