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On a quest for excellence, touching the exceptional in life since 1924.
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www.loropiana.com1,434
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Recent posts
A story of excellence, told through the lens of cashmere goatherders.
The uniqueness of Baby Cashmere lies in its rarity and exceptionally soft touch: it is the first harvest in the lifetime of a goat, during the first year.
#LoroPiana
07 Nov 2026
Behind every exceptional fibre is a community, a tradition, and a way of life.
The young cashmere goats are tended to by Inner Mongolian goatherders, who observe the changing seasons, guided by ancestral wisdom. As the weather becomes milder, the animals shed their ultra-soft underfleece naturally that herders then gather, respecting nature’s cycles.
#LoroPiana
07 Nov 2026
A story of passion, vision, expertise, and beauty.
Driven by a pioneering quest for excellence, Pier Luigi Loro Piana had an intuition in the mid-1990s while travelling to Inner Mongolia: he realised that a new dimension of quality and refinement could be added to the world of cashmere. Thus, Loro Piana Baby Cashmere® was born.
#LoroPiana
06 Nov 2026
Where the story of Loro Piana Baby Cashmere® starts.
Part of the House’s Excellences, this exceptional fibre is sourced from the underfleece of Capra hircus goats, native to Inner Mongolia, during the first year of their lives.
#LoroPiana
2,696 likes · 12 comments · 06 Nov 2026
At home, a sense of understated refinement.
Crafted from cashmere for a weightless touch, the Unito cushion and plaid bring a minimalist, sensory perspective to modern interiors.
#LoroPiana
#LoroPianaFW26
629 likes · 05 Nov 2026
Glossed in delicate sophistication.
With its scarlet tulip bud pendant, this necklace sets a unique accent where graceful charm, bold colour, and a finely detailed form come together.
#LoroPiana
#LoroPianaFW26
1,451 likes · 05 Nov 2026
Drapings of colour.
From camel to shades of red and brown and quiet neutrals, the iconic Grande Unita serves as a canvas for hues of varying intensity: at times vivid, at others muted, yet always harnessing the precious touch of cashmere.
#LoroPiana
#LoroPianaFW26
2,106 likes · 9 comments · 05 Nov 2026
An enveloping silhouette that feels distinctive to Loro Piana.
Against the backdrop of Lille Strandkær, the summer house of Ellen Dahl, the Maison’s plaid turns into a tactile embrace, carefully crafted with unique savoir-faire.
Raquel Zimmermann shot by Robin Galiegue.
#LoroPiana
#LoroPianaIcons
2,183 likes · 26 comments · 01 Nov 2026
The beauty and simplicity of pure touch.
In a setting of rare intimacy, Loro Piana’s plaid becomes an expression of sensoriality, timeless elegance, and refined comfort.
Leon Dame shot by Robin Galiegue.
#LoroPiana
#LoroPianaIcons
1,018 likes · 8 comments · 01 Nov 2026
A Loro Piana Icon with perennial charm.
Classic and versatile, the Grande Unita is a soft, warm accessory – a perfect harmony of delicate cashmere fibres, timeless elegance, and absolute comfort, marking this month’s entry in Ellen Dahl’s poetic calendar.
Leon Dame shot by Robin Galiegue.
#LoroPiana
#LoroPianaIcons
5,181 likes · 23 comments · 01 Nov 2026
The iconic Grande Unita, backdropped by the scenic woodland of Mols Bjerge.
Perfectly enveloping, the Grande Unita was among Loro Piana’s first finished products, created from precious cashmere cloth from the Piedmont factory. It serves as a symbolic hyphen between the Maison’s textile heritage and its new era of accessories and ready-to-wear.
Leon Dame & Raquel Zimmermann shot by Robin Galiegue.
#LoroPiana
#LoroPianaIcons
1,952 likes · 16 comments · 31 Oct 2026
An ode to the Maison’s century-spanning mastery of fibres.
Loro Piana celebrates the opening of its new Omotesando flagship with an immersive Master of Fibres installation, taking visitors on a journey through its quest for excellence. The display showcases the Maison’s six-generation family legacy through signature objects and documents from its extensive Archivio Storico in Varallo, Piedmont, Italy. For the ultimate experience of the House’s unique sensorial touch, an innovative and interactive raw cashmere wall invites for tactile discovery.
Visit the Omotesando flagship to explore the installation, open from today until 1st November 2026.
#LoroPiana
30 Oct 2026
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