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Bio
The world’s largest library of historical logos. Run by @designerrichardbaird
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www.logo-archive.org-
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#logodesign#branding#logos#logohistory#graphicdesign#paulrand#corporateidentity#americandesign#sony#ford
Recent posts
Be a better logo designer faster by being inspired by only history’s greatest!
Hello! My name is Rich and I am a British designer living and working in London. I also built and run LogoArchive.
LogoArchive started back in 2008 as an Instagram account. It’s now the internet’s largest library of historical logos with over 4000 examples!
By being exposed to thousands of the very best historical logos Ibecame a better logo designer faster.
01 May 2024
Some of the features of the LogoArchive reference and inspiration tool. Be a better logo designer faster, be inspired by history’s greatest.
Start at logo-archive.org
08 May 2024
LogoArchive is the internet’s largest library of historical logos. And it’s purpose-built for professional designers. Updated daily and with a new design coming soon why not start your journey with us today at Logo-archive.org
15 May 2024
The work of Paul Rand, USA, 1960–1989.
Discover thousands more historical logos at LogoArchive
Paul Rand’s logos for Westinghouse (1960), Columbus Indiana Visitors Bureau (1973), Tipton Lakes (1980) and Monell Chemical Senses Center (1989).
#logos #branding #paulrand #americandesign #logodesign
11 Nov 2026
Those grids and guides we see today have a practical and historical foundation. Amongst the 200 stories within the LogoHistories archive are the the technical drawings that made consistency possible across borders.
Logo Histories is where these constructions live alongside hundreds of other logos and stories, many illustrated with rare technical drawings and mock-ups, some with lots of previously unseen concepts. Become a paid subscriber for just $5pm and unlock the whole archive. Hundreds of stories, lots of learnings and images to surprise and delight.
Link below
23 Oct 2026
Every famous logo that exists today survived something: a chairman, a committee, a competition, a family member or a better idea that simply came too early. Amongst the 200 stories within the @LogoHistories archive are those logos that never came to be.
Logo Histories is where these stories live alongside hundreds of others, many illustrated with rare technical drawings and mock-ups, some with lots of previously unseen concepts. Become a paid subscriber for just $5pm and unlock the whole archive. Hundreds of stories, lots of learnings and images to surprise and delight. #branding #paulrand #sony #ford #logod
Click the link below to start discovering
22 Oct 2026
Literally, In 1989, a Japanese bank renamed itself…
Tomato Bank. 🍅 #branding #design #logos
Not a joke. Here’s why it worked.
Link 👇
20 Oct 2026
Bilbao’s metro was first proposed in the 1920s, but a plan was only approved in 1987. The underground stations were awarded to Sir Norman Foster and partners after an open competition, and the architects then worked with Otl Aicher to develop a wayfinding system, visual language and logo.
via @logohistories
Rather than focus on an ‘M’, Otl Aicher favoured an abstract form based on the notion of tunnels and wheels in motion: three overlapping rings of gradually increasing weight from left to right, giving an impression of forward momentum and complementing Foster’s ring-like station entrances.
“Otl’s skill was somehow encapsulating the spirit of the idea or a place with a combination of line, colour, graphics,” said Norman Foster. Alongside Munich Airport, Metro Bilbao was Aicher’s last major commission before his death in 1991, and it remains largely unchanged.
Read the full story at LogoHistories
#logodesign #logohistory #metrobilbao #otlaicher #wayfinding #bilbao #graphicdesign
11 Nov 2026
The work of Anton Stankowski, Germany, 1953–1986.
Discover thousands more historical logos at LogoArchive
Anton Stankowski’s logos for Deutsche Bank (1973), Standard Elektrik Lorenz (1953), Stadt Brühl (1971) and Deutsches Sportmuseum (1986).
#logos #branding #antonstankowski #germandesign #logodesign
10 Nov 2026
By the 1980s HongkongBank was considered a pioneer of modern banking in a number of countries, however, its corporate identity didn’t reflect this. Expansion to over 1,000 branches and a controlling stake in New York’s Marine Midland Bank started to create consistency issues. The bank appeared less unified the more it grew.
Henry Steiner drew from the bank’s cross-cultural foundation, a British institution founded on ‘sound Scottish banking principles’ that had always adopted local beliefs and traditions. His logo grouped four isosceles triangles into a hexagon that could be read as inward and outward facing arrows pointing east and west, with the ‘X’ at its centre evoking the Saltire, the flag of Scotland.
Rather than the blue of the Scottish flag, the logo would be a vibrant red, a colour important to Chinese culture and already used on the bank’s money boxes and passbooks. In the spirit of feng shui, its four arrows were presented to management as the four poles, and business coming from all directions.
Read the full story at LogoHistories
#logodesign #logohistory #hsbc #henrysteiner #hongkong #corporateidentity #graphicdesign
08 Nov 2026
In the 1960s, the jet age was leaving airlines’ literal emblems behind. American Airlines had invested heavily in new aircraft and introduced the first electronic booking system, and that commitment to modernisation extended to its corporate identity.
via @logohistories
Massimo Vignelli of Unimark International and Heinz Waibl stripped everything back to a single typeface, Haas Helvetica, and two colours, the national red and blue: a wordmark with no space between ‘American’ and ‘Airlines’, and two initials, AA, distinguished from one another only by colour.
It was reduction gone too far for management and staff. A ‘revolt’ led by flight attendants demanded the return of the eagle American had used since 1934, so Henry Dreyfuss Associates drew a stylised eagle swooping down between the letters. Vignelli would concede that it “was not so bad”, and the identity lasted over 45 years.
Read the full story at www.LogoHistories.com
#logodesign #logohistory #americanairlines #massimovignelli #helvetica #corporateidentity #graphicdesign
10 Nov 2026
Hands from the archive.
Discover thousands more historical logos at LogoArchive
By Eduardo A. Canovas (Foto Import, Argentina, 1985), Gill Plasse (Service de Réadaptation Social Inc., Canada, 1969), David Hillman (Royal College of Nursing, UK, 1984) and Enric Satué (Editorial Estela, Spain, 1971).
#logos #branding #symbols #hands #logodesign
09 Nov 2026
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